Newmarket

Contact details

Website: www.newmarketracecourses.co.uk
Email: newmarket@jockeyclubracecourses.com
Telephone: 01638 663482
Fax: 01638 663044
Fixtures: 2010 (38 fixtures)

Address

Westfield House
Cambridge Road
Newmarket
Suffolk
CB8 0TG

Racecourse Features and Location

Newmarket is unique in providing not one but two complete and distinct racecourses in a town dominated by the racing industry.

From London it is just 60 miles via the M11, exit junction 9 for the A11, leaving it at Six Mile Bottom following signs for Newmarket. The A14 links Felixstowe with the M1 and M6, and the A1 assists both Northbound and Southbound racegoers.

The Rowley Mile, situated on the fringes of the town hosts racing of the highest calibre, including two of the five Classic Races in the UK, the 1000 and 2000 Guineas in May, and one of the UK’s richest race days, Champions’ Day in October.

The July Racecourse resides alongside The National Stud on the western approach to the town. It is a course that delights visitors with its timeless charm and garden party atmosphere and plays host to the illustrious July Meeting and the now-famous evening meetings which feature live bands performing after Friday evening racing including the likes of Jools Holland, Madness and Westlife.

Race Sponsorship

Newmarket Racecourses provides a number of opportunities for promoting your company, brand, product or service, giving you access to an on-site audience of up to 20,000 people per race day as well as a satellite television audience every race day and on our feature days an additional terrestrial television audience of over half a million viewers.  In addition, the racecourse can offer controlled access to its database of over 70,000 Mosiac profiled customers.

Newmarket Racecourses Audience Demographic
The customer database segments into two main groups:

Group 1:   Men and women aged 45 or older, social grade ABC1.  Married and own their own homes but children have flown the nest. Mixture of people who are working full/part time or retired. The average family incom is approximately £35k.  Just over 19% have a family income of £50k or above.

Group 2: Men and women aged 25-44, propensity to be ABC1, although nearly 21% of the audience are C2. Married and working full time. Incomes of £23k or above. Average faimly income is £36k.Approximately 21% earn £50k or more, own their own home and have children living with them.

Race sponsorship is not only a great way to promote your company or brand, it can also enhance your hospitality event by engaging and involving your guests in the excitement of the race day experience.

Opportunities
.  Sponsorship of a whole race day or meeting
.  Individual race sponsorship
.  Annual branding sites
.  Racecard advertising - daily/annual
.  Product placement/product launches
.  Sampling
.  Trade stand space
.  Promotional partnerships
.  Employee initiatives and data capture

Testimonials
Natwest - "Natwest has been a client of Newmarket for a number of years and has always found them supportive and flexible.  Their positive attitude, approach and professionalism have enabled us to maximize the potential from all of the events we have held with them.  Our sponsorship of the Rowley Mile, Course of Champions, fits well with our aims in championing the way forward in banking, customer focus and entrepreneurial thinking, whilst forging a team-oriented and performance-driven environment" Mark Andrews - Reiongal Managing Director, Commercial Banking East Anglia & NHC

Woodford Reserve - "Having been involved with the Kentucky Derby, America's biggest race of the calendar and working personally with Churchill Downs' Racecourse as their official Bourbon for the Derby weekend for the last seven years, I can compare the levels of professionalism and service of Newmarket's commercial team to that of Churchill Downs'.

There was nothing too big or small that the team could do to further our brand's cause on the day.  We have now held two extremely successful days with sponsored races at both the July Course and NatWest Rowley Mile and I will be booking more with Newmarket for next season's racing.  I would have no hesitation in recommending this activity and using the Newmarket team to our other brands and partner companies." Mark Jordan - Brand Manager UK, Eire & South Africa, Woodford Reserve Kentucky Bourbon

For more information please contact Simon Kershaw or Penny Taylor as detailed below.

Sponsorship and Hospitality Contacts:

Sponsorship: Penny Taylor (penny.taylor@jockeyclubracecourses.com)
Hospitality: Commercial Department (newmarketcommercial@jockeyclubracecourses.com)
Marketing: Gemma Hussey

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