RCA SHOWCASE & AWARDS 2011 - THE SHORTLIST

Marketing

To acknowledge excellence in the sphere of marketing, increasing the appeal of racing to new audiences and improving the frequency of visit amongst all customers.

Winner:

York Racecourse:
Expanding the Fashion Aspect of Ebor Before and During the Raceday: Fashion on the Field

Highly Commended:

Ascot Racecourse:
Colts and Fillies Club Horse

Doncaster Racecourse:
Sales through Service: Social Media

Kempton Park Racecourse:
Kempton Live 2011

Windsor Racecourse:
Roadside Banner Campaign in Partnership with Totepool on Roads Leading Up To the Racecourse