888 Adverts

888 Sport and 888 Horse racing are well known for advertising on television to attract new punters to their great sports betting website. 

We have looked at our favourite 888 TV adverts over the years, check them out now:

888Sport Advert of 2017

Their advert for 2017, below was called Take Em On. It was a high energy advert which showcased the number of sports they cover – racing, tennis, boxing, rugby and football. It had a man betting on his mobile phone, with action happening around here. Check it out now.

Take Em On Advert from 888

This advert also showed their ‘Treble The Odds’ – a great promotional bonus for their online betting brand.

2017 New Take Em On Ad
888 manage to provide motivation to all their gamblers watching the advert!

The advert itself shows us a number of different sports being played in a dark, eerie stadium. We see people preparing to play sports such as tennis, football and rugby and then they all charge into each other promoting the message ‘take em on’.

888Sport Adverts 2016

Their 2016 was a Shout About That promotion – watch the advert now:

Treble Your Odds Matchday Advert

In this advert from 888, the first thing you notice is the strong use of their traditional colour orange. This is a great use of brand imagery – we see a football fan in orange with bright orange face paint.

The advert was used for as a promotion of a matchday fixture between two Premier League teams, it was an odds enhancer advert, which is a method used by online betting websites to attract players to bet on the game before it starts.

The Full ‘Take Em On’ Advert

This is probably our favourite ad from 888Sport; we would say it is definitely their most successful and is a great clip to inspire and motivate viewers. It also successfully does the job of promoting their services as it targets ‘those who relish competition’.

Unlike the shorter version, this one includes Cricket but you also get a full sense of the “story”, you get a sense that the man holding the phone is competing against the sports star – which adds a further dynamic and excitement.

The full advert obviously involves much more than the 15-second snippet. The idea behind ‘Take Em On’ is that gamblers should have fun betting and competing with the sports players whether this is with them or against them in the bet that they choose to place.

888Sport Adverts 2015

Treble The Odds Promotional Advert

This 888 Advert is the first of its kind from the betting company that really emphasises the ability to create a really good advert without using real-life scenes and footage. By editing digitally created clips, 888Sport are able to create a really striking advert that uses their typical colours to create brand awareness and also very nice transitions and animations to promote a high-quality sense about the brand.

888Sport 2015 Advert
888Sport do a great job of promoting their new offer.

Again in this advert, we see 888’s ‘Treble The Odds’ offer which is a familiar sight in these ads. However, since this offer is so appealing and has been hugely successful for the company over the years, you can see why they often promote it in TV adverts.

888Sport Adverts 2014

This advert involves some light humour which is great for 888Sport as their other adverts don’t focus on a humorous aspect. The advert is for the #LastWord promotional campaign which involves a basic promotion for their company. Most of their offers usually promote a new offer so it is good for a change that 888 created this ad to promote their whole company. The ad even got a few big names talking…

The advert is all about the ‘last word’ which involves a few people on the train texting 888Sport about which team will win. It is likely that they are on the way to the football match due to them cheering in the pub after the train scene. It is a really funny ending because of how happy the actor looks who seems to have won his bet!

Summary

TV advertising is a popular way to promote betting brands and the best racing sites all over the UK.

TV adverts and those regarding gambling and betting are rightly strictly governed and whilst they always try to push the fun side of the sport, the major brands are all committed to responsible gamble and looking after their customers.

We hope you enjoyed reliving these ads – remember to enjoy your betting and play within your means at all times!

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