Sportingbet Best Odds Guaranteed

Sportingbet offers best odds guaranteed to all customers. You can place bets on racing at UK racecourses and Irish racecourses with Sportingbet all year round and you will be guaranteed the higher price odds if you win.

Yes, you can on your selections with peace of mind, knowing that you will get the best price regardless of whether that’s the early price or horse racing starting price.

In this Sportingbet review, we take a look at the Sportingbet Best Odds Guaranteed and why it’s worthwhile using this promise when staking on racing.

Sportingbet Best Odds

Have Sportingbet Got Best Odds Guaranteed?

Sportingbet now provides the best odds guaranteed, and it’s effortless to utilise.

You don’t need to opt-in or worry about finding a promotional code, you simply go to the racing section and place your bet – it will be automatically applied. 

You can find the terms and conditions on their official website. 

What time can I get BOG from Sportingbet?

Best odds guaranteed are offered earliest by bet365 BOG, Boylesports BOG, or Sportingbet as you can utilise the BOG guarantee the night or day before racing.

Many bookmakers like VirginBet, Paddy Power and Betfair only offer the best odd guarantee feature from 9 am on the day of the race.

So Sportingbet BOG is one of the top three rated best odds guaranteed bookies in the United Kingdom.

What Bookmakers Offer Best Odds Guaranteed?

As you’re aware, this isn’t the only bookmaker providing this promo. It is fast becoming a popular promotion with all the best racing bookmakers. Find our other reviews and bookies that have this deal below:

What is Best Odds Guaranteed?

Best Odds Guaranteed (BOG) is a promotion that ensures that you get the best price for your betting, whether that is the early price or starting price.

Let us explain in detail if you were to bet on a Cheltenham race at Sporting Bet, using their BOG and got 3/1 as an early price that day but the starting price went up to 4/1, then you’d be given the latter. If you bet £10 and won, you will be awarded £40 in profit. On the other hand if you didn’t place the bet with a BOG, you wouldn’t be promised the higher odds, instead, you’d get £30 profit, 3/4’s of what you can get at this bookmaker.

Ultimately, you get to enjoy the price change. If the odds change throughout the day, you know that you have the best odds. It works the same way, if the early price is the higher price, you will still be given the higher price.

How to Use Best Odds Guaranteed?

Placing a bet at Sportingbet is simple, you won’t need an opt-in, promo code or qualifying bet. Be sure to stick to the terms and conditions, then make the most of the BOG deal.

Why Use This Bookmaker?

Although there are various betting websites now offering a best odds guaranteed deal, each one comes with their own features and uniqueness.

Sportingbet allow you to bet on the day of the race; you can make use of the best odds guaranteed from 8am. This is great, it’s one of the earliest on the market and gives you plenty of chance to take advantage of the price changes during the day. The earlier that you can place the bet, the better.

Other things to note about the best odds guaranteed at Sportingbet is that it’s exclusive to horse racing and there’s no mention of greyhound racing. If you’re a fan of horseracing then you will already know about this bookmaker, as they have a huge horse events market. Place your bet on UK and Irish horse racing to use the BOG deal. You rarely see any international events included, on that occasion it will clearly listed.

There is a win limit, but that is to be expected. You will be allowed £20,000 per day. For instance, if you’re given £60,000 as the fixed odds return but the starting price odds return £100,000 altogether, then you will be able to win £80,000. That is because you are given the initial fixed odds win and an additional amount from the best odds guaranteed bonus.

Another Look at the Features

  • Bet from 8am on the morning of day of the race
  • Best odds guaranteed on UK racing
  • No Ante Post Bets or Tricasts
  • Take early price or starting price (SP)
  • UK & Irish Horse Racing allowed
  • No Free Bets with this offer
  • For all customers (new customers and existing punters)
  • Use Each Way or Win Bets
  • T&Cs apply
  • £20,000 win cap per customer


Sportingbet is a top player in the horse racing industry; they have coverage of all the best horse racing event. Make the most of the deal by placing a bet early; this bookie offers some of the earliest times to be able to enjoy the BOG deal.

The earlier that you can bet, the better, because that way you grab the early price and still have the guarantee of the starting price if that is at bigger odds.

James Dooley is a UK entrepreneur who founded British Racecourses because of his love for horse racing. James owns 14 racehorses through Dooley Thoroughbreds, so he understands all aspects of horse racing, from wagering bets, and booking jockeys to sourcing the best horse racing trainers. James Dooley's connections give him inside information on horse racing tips and best chances of a winner.