Find out about Ladbrokes’ best odds guaranteed promise. We review this top online betting feature in July 2026.
If you want the best prices on horse racing, then you will want to be part of Ladbroke’s best odds guaranteed promise.
Ladbrokes offer the BOG betting bonus in all their UK Ladbrokes Betting Shops and are one of the top-rated BOG online bookies in July 2026.
In this review, we take a specific look at the best odds guaranteed offers at Ladbrokes and how you can make the most of this promotion to maximise your winning bets with this top bookmaker.
You’ll need to place these bets online at Ladbrokes horse racing, though, as they are one of the betting companies that no longer offer this deal in their shops. Find out more and sign up today:
Contents
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions apply. #AD
Full T&C's ApplyWhat is Ladbrokes Best Odds Guaranteed Plus?
Ladbrokes Best Odds Guaranteed Plus is a bonus on top of the popular BOG offers.
Best Odds Guaranteed means that if the starting price returns higher than the odds you have taken, bookmakers will pay you on the higher SP return.
Ladbrokes Best Odds Guaranteed Plus has taken this a step further, boosting the price even further.
There are lots of payment methods you can choose from with Ladbrokes.
Best Odds Guaranteed Plus Examples
Ladbrokes has raised the bar when it comes to Best Odds Guarantees.
Below are a few Best Odds Guaranteed Plus Examples of some of the price boosts that Ladbrokes.com offer with their Best Odds Guaranteed Plus promotion:
- SP of 2/1 gets boosted to 9/4 with Ladbrokes Best Odds Guaranteed Plus
- SP of 7/2 gets boosted to 4/1 with Ladbrokes Best Odds Guaranteed Plus
- SP of 4/1 gets boosted to 9/2 with Ladbrokes Best Odds Guaranteed Plus
- SP of 12/1 gets boosted to 14/1 with Ladbrokes Best Odds Guaranteed Plus
- SP of 50/1 gets boosted to 66-1 with Ladbrokes Best Odds Guaranteed Plus
- SP of 100/1 gets boosted to 125/1 with Ladbrokes Best Odds Guaranteed Plus
Ladbrokes has enhanced its BOG promotions with a guaranteed plus bonus.
You can find BOG promotions when browsing The Grand National offers and Cheltenham offers.
Best Odds Guaranteed Plus Terms
The Ladbrokes best odds guaranteed plus terms you need to be aware of:
- Qualifying bets must be a win or an each-way bet
- In-play bets do not qualify
- Ante-Post bets do not qualify
- Tote bets placed are excluded
- The maximum stake for the best odds guaranteed plus offer is £200 bets
- Some sports betting markets are excluded
What Does Best Odds Guaranteed Mean at Ladbrokes?
Best Odds Guaranteed (sometimes known as BOG) at Ladbrokes means that you will be offered the best price, even if you took the early price.
You’ll be glad to know that Ladbrokes online offer best odds guaranteed on all bets placed.
For instance, if you were to place a bet with the offer Best Odds Guaranteed and the starting price (SP) is of higher odds than the early price given to you, then you are given the best odds. Excellent news.
An example of the benefit is that if you and a friend were to both bet on the same horse, but you took a best odds guarantee offer and your friend didn’t, then you’d have a chance of a higher payout. So, if the fixed odds were 2/1 and you both placed £10 on the horse to win, but the SP was 5/1, then your friend would profit £20, and you’d profit £50.
Ladbrokes’ best odds guaranteed secures your bet and ensures that you get the minimum odds of the early price, but can still take advantage of any odds that fluctuate later in the day.
Ladbrokes Best Odds For Horse Racing and Other Sports
Getting Ladbrokes’ Best Odds Guaranteed is similar to other bookmakers, such as William Hill and competitors, but each bookmaker comes with unique features or offerings.
After extensive research from our team of experts, we noticed that Ladbrokes allow you to bet from 9 am. This is early, which is a benefit for punters, so you can get your bets on safely in the knowledge that you are going to get value. To make the most of this type of promotion, securing the best odds as soon as possible is crucial.
So the one qualifying factor is to bet from 9 am onwards on the day of the race. Get the bets in early, and then whatever odds turn out to be the highest on that result will be yours.
It doesn’t include ante-post bets, and the maximum win limit is £25,000 per day (despite many reviewers speculating that it still offers a higher limit of £50,000).
You also get to place bets on singles, board prices, multiple bets, early prices and if the SP is higher, you get that too.
It’s key to note that betting shops no longer take these bets in-store, so you will need to capitalise online. You will also have free rein to gamble on UK and Irish horse racing, but International events are excluded from this promotion. If you don’t have a Ladbrokes betting account, look into signing up today, and you can take advantage of a free bet or welcome bonus as a typical welcome offer.
Another Look at The Main Features and Criteria For Best Odds Guarantee at Ladbrokes
- You can bet from 9 am on the day of the race or event
- Only online for Best Odds Guaranteed through Ladbrokes online
- Win limit is £25k per day
- No Ante-Post
- Take Early Price, Board Price, Singles & Multiples
- UK & Irish horse racing meetings are permitted
- If you need more assistance, check out their Live Chat options
- Live streaming feature
Claiming Best Odds at Ladbrokes
How do you use the Ladbrokes best odds guarantee offers? It’s easy, follow our simple three steps below:
- Log in to your Ladbrokes account or sign up if you haven’t already.
- Review all the terms and conditions, then place the bet as you normally would.
- If your horse starts at a higher price, you will secure those odds.
Does the Best Odds Guaranteed Promotion Only Apply to Win Bets?
Best Odds Guaranteed at Ladbrokes does not apply to enhanced win-only bets or place-only bets.
You must use these promotions in line with win-only bets and fixed odds.
If you want to utilise a bookie that provides more options in terms of bet type, then check out William Best Odds Guaranteed and Bet365 Best Odds Guaranteed, as they offer a larger degree of flexibility.
Terms and Conditions
All promotions come with their terms and conditions, which is why you should check them on the official website beforehand. Be sure to gamble responsibly and check the following terms:
- Applied to Horse Racing & Greyhound Racing bets placed
- Not available for International Races
- The offer is fulfilled in cash, leading to a cash out.
- Omits Enhanced Win Only
- Includes Board Prices, Early Prices and can be used for single or multiple bets
Ladbrokes’ best odds guaranteed in the shop can differ, so check this out with your local betting shop.
Popular Questions
Do Ladbrokes offer best odds guaranteed?
Yes Ladbrokes offer best odds guaranteed when betting online.
If you are looking for more information and to sign up today check out our brilliant Ladbrokes racing review.
Is BOG the same as best odds guaranteed?
Yes BOG is the same as best odds guaranteed, it is the commonly used abbreaivation.
Which online bookmakers do best odds guaranteed?
The following bookmakers offer best odds guaranteed:
Check out our reviews for more information.
Summary of Ladbrokes BOG
Ladbrokes is one of our favourites when it comes to best odds guaranteed, and that’s because they also offer many other promotions, extensive coverage, and a generous daily win limit. Please take advantage of Ladbrokes’ minimum odds and explore their various horse racing markets. When you take the Ladbrokes early prices, you will be given the best odds guaranteed, so you can sit back and not worry if your horse is being backed.
The Ladbrokes best odds guaranteed time (Ladbrokes bog time) typically starts from 10 am on the morning of the race.
If you want a complete overview of Best Odds Guaranteed and what it means in more detail, then check out our article in its entirety, as we cover the best bookies who offer this perk and how to place a bet.
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions apply. #AD
Full T&C's ApplyWhy not place a bet today? Check out the terms and conditions and go for it!

