William Hill Horse Racing Review

No prizes for those that are aware of William Hill, they are one of the most recognisable and popular sports betting bookmakers in the UK, they can be found on almost any high-street across the country. However, William Hill does not only possess a strong chain of stores and betting shops but they also have a well-known and excellent online betting platform.

In our independent William Hill review, carried out in September 2020, we specifically delve into their horse racing betting section and find out how good it really is.

When looking at the William Hill online betting account we looked at a variety of important factors including:

  • Welcome offers
  • betting odds
  • Ongoing rewards for current customers
  • Licensing
  • Live streaming options (William Hill TV)
  • Customer service and support
  • Mobile betting and William Hill app options
  • Best odds guaranteed promise

as well as taking into account the full range of sports markets that they cover.

We found that William Hill’s site was one of the best and most popular online bookmaker sites for a wide range of reasons and right now they are offering all new players the chance to enjoy free money with £30 in free bets, so it is a perfect time to sign up.

William Hill Horse Racing

William Hill Horse Racing

New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. Full T&C's Apply

As you are probably aware if you are looking for a new betting site there are so many to choose from and so many offers out there. We hope our William Hill review today helps you decide if it is the right account for you.

If you want more information on the factors we think make up the best horse racing betting sites be sure to read that page on our site as well.

William Hill Site Overview

William Hill’s one of the most popular online bookies in the world, their formidable wide range of markets and blue themed site and shops can be easily recognised wherever you are. A staple of many UK high-streets they offer great customers service and a wide range of sports betting, as well as horse racing, with a host of benefits including best odds guaranteed deals, live streaming and every type of bet possible.

They have a strong and familiar gold and white logo, plus they’re supported by a host of celebrities in eye-catching TV adverts including the likes of Anthony Joshua and Djokovic!

We found their site was easy to navigate and use, had good racing form guides and tips, you could watch your races live (with a minimum stake placement), you could re-watch your selections previous races, there was a full range of bets and racing markets across the UK, Ireland and Rest of the World.

Basically, what is there not to like? But read on for more information about this industry-leading online bookie.

William Hill Horse Racing Welcome Bonus

As previously mentioned, they currently have a welcome offer that provides up to £30 in bets, but first, you will need to join, deposit and bet £10.

You’ll then be free to stake your free bet on the horses (or another sport should you wish).

To activate this, follow these easy steps.

  1. Click onto our link here and you will be directed to the William Hill website.
  2. Input the promo code – P30.
  3. Fill in the form and register an account.
  4. Deposit and stake £10.

Here are some things that you should know about William Hill’s welcome offer:

  • It is for new players only
  • The free wager comes in 2 x £15
  • You need to enter the promo code
  • You need to make a qualifying bet with odds of 1.5

Very simple really – and a nice welcome!

William Hill’s Wagering Requirements

All welcome offers and promotions, regardless of the bookmaker, come with wagering requirements. These must be met before being eligible to withdraw your winnings.

The welcome offer above from William Will gives you 2 x £15 bets, if you stake the bet and win, you’re free to withdraw the winnings. The free bet will be taken from the balance. This is more than fair, usually, you are required to stake the free bet amount a set number of times.

As when signing up to any online betting site or free promo we at British Racecourses, always advise you check the terms and conditions.

William Hill’s Ongoing Promotions & Offers

Grabbing the latest welcome offer is great, but we know you’re in it for more than that, and we like to unravel ongoing promotions so that you are looked after once you have signed up.

When joining a site, you want them to be more than a flash offer, you want longevity and a site you can trust and enjoy using.  That is why ongoing promotions and offers play a key role in our reviews.

Let’s take a look at William Hill and the offers that they provide for current customers, below is a list of the current deals that existing players are enjoying at the present:

Money-Back for Second Place

This is a good offer, and does what it says on the tin! It’s great as it provides consolation for losing a win bet by the skin of your teeth, which can be frustrating as we all know.  Basically you’re able to get your money back for second place.

3 Bet Boosts

How’d you like to enjoy an exclusive racing boost? Horse racing fans can use up to three-bet boosts, extending the odds and giving you the chance to win more. Visit their full terms for information on how to make the qualifying bet and the cap on the amount that you can win.

Biggest Bet Boost

Each customer can take advantage of this each day. Get up to one bet boost a day and enjoy the returns.

Extra Places

Add extra places and give yourself more chance of winning.

If you love to stake on each-way bets, then this will be up your street, as it allows you more opportunity. Get paid out on four or five places, this is subject to the number of runners and the event but it’s something that lots of punters and customers really enjoy.

Best Odds Guaranteed

If you take an early price, but the odds increase prior to the race, you will be given the bigger odds rather than be paid out at the min odds you may have taken. This is a promise we’re seeing across numerous bookmakers right now – it’s one that we love too, as it shows generosity to players across the board.

Loyalty Promotion & Player Rewards

William Hill also look after current customers through William Hill Plus; an official loyalty programme for all William Hill customers – allowing you to get free wagers and other offers. Every time that you bet and stake on sports or otherwise, you’ll accrue points that can be used for free wagers and other bonuses.

Free Bets

In addition to the ongoing offers and the initial welcome offer, you can also join the aforementioned loyalty programme. It will gift you with a free £10 bet. Pop it on your bet slip!

Watch Live

Yes, once you have placed your bet (normally a 50p minimum stake in your bet slip) you can watch William Hill’s racing live! This is great especially if you are on the move, it’s not on ITV Racing or you don’t subscribe to Racing TV or At The Races. We obviously love to watch the racing here.

Events to Bet On

You won’t be shy of horse racing betting events, there is regular action across different markets with racing taking place at UK and International racecourses every day! You can make the most of many small domestic meetings as well as major events such as the Grand National, the Cheltenham Festival and Royal Ascot. Yes, you can bet on racecourses across the globe.

Have you checked out our comprehensive racecourse guides? We have reviewed every racecourse in the UK! Including, Wolverhampton, Aintree, Newbury, Epsom, Bath, Chelmsford – basically all of them!

As well as racing with William Hill you can also bet across a range of platforms and sports from football to athletics, rugby to basketball.

Mobile Sports Betting & William Hill App

William Hill has a mobile site, that can be accessed via your Internet browser, whether that’s on a phone or tablet, simply load the site and place your bets. You can bet on your favourite horse whilst on the move, by utilising your phone. No app needs to be downloaded, go to the site and sign-in.

However, if you would rather use the app, then you can do that. It has been created with HTML-5, which will automatically convert to a mobile or desktop-friendly site accordingly. Although the app is not required, you are able to download and gain quick access to the latest odds and upcoming events. You can install from the App Store or Google Play.

In-Play Betting

You guessed it – a site of this magnitude is expected to offer in-play and live betting and it does!

William Hill live betting allows in-play betting for horse racing, if you want to find events that are currently taking place, then visit the sportsbook page and they will all be on that page. They will showcase the odds and you can also click onto each event to find additional markets and bet types.

As well as offering in-play betting, if you stake on a race, you may also be able to watch it live. They have live streams, to add to the excitement. Watch the live racing from your phone, tablet or computer.

Payment Methods and Depositing

You will be surprised with how many payment options are available at William Hill for you horse race fans! It is vital to make sure that our preferred methods are available before joining, but it’s likely that there is an option for everybody.

You can use e-wallets, pay by phone, transfers and debit cards. Here is a list of the payment options:

  • Visa
  • Mastercard
  • Maestro
  • PayPal
  • Skrill
  • Neteller
  • Webmoney
  • Eco
  • Euteller
  • Sofort
  • Trustly
  • William Hill Cash Direct
  • PaySafeCard
  • Bank Transfer
  • Cheque

There’s just about every option when it comes to deposit and withdrawal methods.

The minimum deposit that you can make is as little as £5. You can check the minimum and maximum limits in the terms and conditions.

Withdrawal Options

Making a withdrawal from your account is easy, visit your account and then withdraw from your balance. It takes between 1-7 working days but this depends on what method you opt for.

If you want to receive your money in hours, then you can utilise e-wallets such as PayPal. The minimum withdrawal is £5, but you are also able to find out what the daily maximum limits are too.

Who Owns William Hill?

William Hill is owned by Brent Walker. The holding company for William Hill is Grand Metropolitan, the same business that own Mecca Bookmakers. If you wish to make commission with William Hill, then you’re able to join their affiliates team and promote the site. If customers sign-up to the site via your link then you receive a payment.


All big bookmakers are expected to be officially licensed (and William Hill is licensed as you would expect), this makes sure that they are up to date with the latest regulations and fair play rules with the UK Gambling Commission. William Hill is licensed and regulated by the Gibraltar Gambling Commission if you scroll to the bottom of the William Hill website you will find their registration number amongst other details needed.

You will also find a number of links to responsible gaming sites that ensure awareness and care for all players, find more details by clicking any of their links. This is a great sign, it’s nice to see a big bookmaker showcasing the much-needed information and looking after their customers.

How to Watch Horse Racing on William Hill

You need to have registered an account with William Hill and do this by getting the latest William Hill welcome bonus offer here to register. This video shows how to watch horse racing live within your William Hill account:

As you can see watching live horse racing events is easy if you follow this video guide.

How Much Do I Need to Bet to Watch Live Video?

William Hill live video is only accessible to existing customers who stake a £2 bet on the race. A minimum matched bet of GBP2 (or currency equivalent) must be placed on the relevant ‘day of the race’ market to qualify to watch that particular race.

The £2 bet wagered will show up on the mobile app as “Live video will be available – Bet qualified”.

Time Delay on William Hill Live Streaming

William Hill live streaming is advertised as “live” but you should be aware that there could be a time delay.  The length of the time the live video is delayed will vary depending on a number of factors. On average expect a time delay of between 1-5 seconds behind the actual horse race. However, time delays may sometimes be significantly longer than this if you have a slow internet connection. So be careful when betting in-play on horse racing because you need to keep this in mind.

William Hill Live Video Not Working

At times the live video on William Hill might not be working because of several reasons.

  • Your internet connection is lost
  • There is a fault on the mobile application
  • Technical issues with the racing channel live video
  • You have not placed a minimum bet requirement to be able to watch the live stream
  • You do not have an account with William Hill so sign up today with our free bets offer

There are many other sports live streaming channels available that can watch football live, rugby, boxing and a selection of other sporting events.

The live streaming on William Hill Sports App is capable of allowing many sports to be shown live once bets are placed.

William Hill Software

William Hill is powered by innovative software, although it’s easy to forget how much technology is required for a sportsbook, it is actually an integral part of the site. This powers the site and makes it simple to add to your bet slip, to navigate the site and to offer all-round performance.

After checking out the site and betting on horse racing, we found that it is fast and seamless in function. William Hill have a technology team based in Krakow, constantly pushing the envelope and making sure that customers get the best experience.

William Hill Customer Support

Get all the customer support that you need from the official customer service team, they can be contacted via e-mail, telephone or live chat. This is what you would expect from one of the leading and best online bookmakers.

Any queries, questions or complaint should be taken up with this desk. They are able to answer you all day, every day- simply use the following.

  •   You can call them 24-7 – telephone on 0870 518 1715
  •   Visit their official site to use the live chat
  •   E-mail them at [email protected]

William Hill Horse Racing

William Hill Horse Racing

New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. Full T&C's Apply

William Hill Betting Guide Summary

William Hill are one of the most popular and well-liked bookmakers in the UK. They are basically one of the best online bookmakers around. They have an entire sportsbook and their horse racing market is huge – spanning the entire world.

As well as the racing, there are lots of events covered with best odds guaranteed and a range of betting options and betting markets, you can also enjoy in-play betting, best odds guaranteed and watch the action live! Basically, William Hill gets a big thumbs up for us – we believe that they are one of the best places to bet on horse racing and not only do they brandish an amazing welcome deal, but what we love about this particular bookmaker is that they have a whole range of ongoing deals for existing customers as well.

Currently, if you join and bet at the moment, you can get £30 in bets. So if you are looking for a new online betting account now is a great time to sign-up.

William Hill Pros

  • It is a popular bookmaker
  • An awesome £30 in free bets for new players
  • Lots of ongoing deals
  • Specific horse racing offer
  • Lots of markets and event coverage
  • William Hill TV (streaming)

William Hill Sports Cons

  •     You may already be joined meaning you won’t get the new player bonus

Other Horse Racing Betting Brands

Here is a full list of other horse racing betting sites and brands which may be of interest:

Don’t forget to follow us on social media for up to date information.

Important Info About William Hill Horse Racing

Owner WHG International
Website williamhill.com
Established 2008
Offer BET £10 GET £30 IN FREE BETS
Minimum Deposit £10
Accepted Currencies GBP
License License
Payment Methods Skrill Neteller Mastercard paysafecard PayPal Visa
Software Microgaming
Support Live Help | Web Form
Visit William Hill Horse Racing