William Hill Review

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We have reviewed William Hill in May 2024 to bring you the current bonuses, info and top features from this leading UK bookmaker.

William Hill is a stalwart in the UK betting scene and stands as one of the most recognisable and popular bookmakers across the country, with a notable presence on almost every high street. However, William Hill has seamlessly transitioned into an excellent online bookmaker and is one of our favourites here at British Racecourses.

In our comprehensive William Hill horse racing review, we unravel the benefits of this iconic betting platform, scrutinizing various vital factors, from William Hill’s welcome offers and competitive betting odds to ongoing rewards, live streaming options, sports market diversity, and the convenience of mobile betting, we leave no stone unturned.

If you’re a mobile bettor, our review is a must-read.

Moreover, seizing the moment is highly recommended, as William Hill currently extends a generous offer of £30 in free bets for all new players. Ready to navigate the world of William Hill horse racing? Let’s explore the features that make it a standout choice for enthusiasts seeking the ultimate online betting experience.


William Hill Horse Racing BET £10 GET £30 IN FREE BETS
William Hill Horse Racing

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #AD

Full T&C's Apply

William Hill Racing Welcome Bonus

As previously mentioned, William Hill currently has a great welcome offer that provides up to £30 in bets, but first, you will need to join, deposit and bet £10.

You’ll then be free to stake your William Hill free bet on the horses (or another sport should you wish).

How to use free bets on William Hill?

Here is how to claim free bets on William Hill:

  1. Register for a William Hill betting account
  2. Deposit £10 to your William Hill betting account
  3. Input the promo code – H30
  4. Place a qualifying £10 bet at odds of evens or greater
  5. Once the first £10 bet is made and settled, you will receive your £30 William Hill free bets

Here are some things that you should know about William Hill’s welcome offer:

  • It is for new players only
  • The free wager comes in 2 x £15
  • You need to enter the Willaim Hill promo code
  • You need to make a qualifying bet with odds of 1.5

Very simple really – and a nice welcome!

Bet 10 Get 30 William Hill

The above offer is sometimes known as the bet 10 get 30 bonus, it is available from most of the top online bookies at the moment as well as William Hill.

This William Hill welcome offer gives new punters the chance to earn £30 in free bets when they deposit and bet £10.

This bet 10 get 30 promotion is only available to new William Hill customers in the UK or Ireland when opening an online account in either pound sterling or euros.

William Hill’s Wagering Requirements for the Welcome Bonus – Bet 10 get 30

All welcome offers and promotions, regardless of the online bookmaker, come with wagering requirements. These must be met before being eligible to withdraw your winnings.

The “Bet 10 get 30”, welcome offer above from William Will racing gives you 2 x £15 bets, if you stake the bet and win, you’re free to withdraw the winnings. The William Hill free bet will be taken from the balance. This is more than fair, usually, you are required to stake the free bet amount a set number of times.

As when signing up to any online betting site or free promo we at British Racecourses, always advise you to check the terms and conditions.

William Hill Racing

William Hill’s Ongoing Promotions & Offers

Grabbing the latest William Hill sign up offer is great, but we know you’re in it for more than that, and we like to unravel ongoing promotions so that you are looked after once you have signed up.

When joining an online betting site you want them to be more than a flash offer, you want longevity and a site you can trust and enjoy using it. That is why ongoing promotions and offers play a key role in our reviews for customers in Great Britain and indeed across the World.

Let’s take a look at William Hill’s full site and the offers that they provide for current customers, below is a list of the current deals that existing players are enjoying at the present:

Money-Back for Second Place with William Hill

The “money back 2nd” is a good William Hill offer and one they are continuing to use as it is so popular – it does what it says on the tin! It’s great as it provides consolation for losing a winning bet by the skin of your teeth, which can be frustrating as we all know.

Basically, you’re able to get your money back for second place – hence the name”money back 2nd”.

3 Bet Boosts

How’d you like to enjoy an exclusive racing boost? William Hill customers can use up to three-bet boosts, extending the odds and giving you the chance to win more. Visit their full terms for information on how to make the qualifying bet and the cap on the amount that you can win.

Biggest Bet Boost

Each customer can take advantage of this each day. Get up to one Willaim Hill bet boost a day and enjoy the returns.

Flash Odds with William Hill

These are a form of Bet Boost but happen on limited events for a limited length of time, so keep your eyes peeled as they are gone “in a flash!”

William Hill Extra Places

Add extra places and give yourself more chance of winning with your horse racing betting. If you love to stake on each-way bets, then this will be up your street, as it allows you more opportunity.

Get paid out on four or five places, this is subject to the number of runners and the event but it’s something that lots of punters and customers really enjoy.

William Hill Best Odds Guaranteed

If you take an early price, but the odds increase prior to the race, you will be given the bigger odds rather than be paid out at the min odds you may have taken.

William Hill Best Odds Guaranteed

18+. Play Safe. Max benefit £25,000 per customer, per day. Available from 10:00 on the day of the race until the ‘off’. Customer restrictions and rules apply. Minimum runners will apply for enhanced place terms. #AD

Full T&C's Apply

This is a promise we’re seeing across numerous bookmakers right now – it’s one that we love too, as it shows generosity to players across the board.

Loyalty Promotion & Player Rewards

William Hill also looks after current customers, as well as new customers, through William Hill Plus; an official loyalty programme for all William Hill customers – allowing you to get free wagers and other offers.

Every time that you bet and stake on sports or otherwise, you’ll accrue points with William Hill Plus that can be used for free wagers and other bonuses.

William Hill Free Bets

In addition to the ongoing offers and the initial William Hill welcome offer for new customers, you can also join the aforementioned loyalty programme. It will gift you with a free £10 bet.

Cheltenham 2024 Offers

Each year William Hill release William Hill Cheltenham offers, this is to keep new customers happy and also attract new ones.

William Hill Cash Out

William offers punters the chance to cash out certain bets before the completion, this is an option many like to take. Find out more about William Hill cash out.

Bet £10 Get £40 Free Bets Mobile Offer

Punters are going crazy for the amazing bet £10 get £40 in free bets offer available for mobile app users.

William Hill Horse Racing Mobile Offer BET £10 GET £40
William Hill Horse Racing Mobile Offer

18+. Play Safe. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. #AD

Full T&C's Apply

To make the most of the forty pounds free bet bonus you need to sign up via mobile using the promo code N40 and place a 10 pounds bet.

Once the £10 qualifying bet has settled you will be eligible for 4 x £10 free bets.

The bet £10 get £40 in free bets promotion is not available to new accounts depositing funds with Neteller, Paypal, Skrill, Neosurf, Paysafe, ecoPayz or using the William Hill PLUS Card.

William Hill Brand Overview

William Hill’s one of the most popular online bookies in the world, their formidable wide range of markets and blue themed site and William Hill betting shops can be easily recognised wherever you are.

A staple of many UK high-streets William Hill offers great customer service and a wide range of sports betting with a host of benefits including best odds guaranteed deals, live streaming and every type of bet possible.

William Hill has a strong and familiar gold and white logo, plus they’re supported by a host of celebrities in eye-catching TV adverts including the likes of Anthony Joshua and Djokovic!

We found the William Hill full site was easy to navigate and use, had good racing form guides and tips, you could watch your races live (with a minimum stake placement), you could re-watch your selections of previous races, there was a full range of bets and racing markets across the UK, Ireland and Rest of the World.

Here are all articles related to the online betting and gambling UK William Hill bookmaker:

WilliamHill is the world’s biggest bookmaker, bringing customers a great sports betting and gaming experience.

William Hill Racing – Watch Live

Yes, once you have placed your bet (normally a 50p minimum stake in your bet slip) you can watch William Hill’s racing live (sometimes called William Hill live streaming)! This is great especially if you are on the move, especially if it’s not on ITV Racing or you don’t subscribe to Racing TV or At The Races.

Events to Bet On – Sports Betting Markets

You won’t be short of betting events, there is regular action across different markets with racing taking place at UK racecourses, Irish racecourses and International racecourses every day! This is why William Hill is one of the best horse racing bookmakers around.

You can make the most of many small domestic meetings as well as major events such as the Grand National, the Cheltenham Festival, Glorious Goodwood and Royal Ascot.

Check out the Grand National offers on William’s betting site.

Yes, you can bet on racecourses across the globe.

Have you checked out our comprehensive racecourse guides? We have reviewed every racecourse in the UK! Including, Wolverhampton, Aintree, Newbury, Epsom, Bath, Chelmsford – basically all of them!

As well as racing with William Hill you can also bet across a range of platforms and sports from football to athletics, rugby to basketball.

William Hill Mobile Sports Betting & William Hill App

William Hill offers a great mobile site that can be accessed via your preferred Internet browser, whether that’s on a phone or tablet; you can simply load the site and place your bets. This means that you can bet on your favourite horse whilst on the move, by utilising your phone.

No app needs to be downloaded, go to the site and sign in. It has been created with HTML-5, which will automatically convert to a mobile or desktop-friendly site accordingly.

However, if you would rather use the William Hill app, then you can do that. You can install it from the App Store or Google Play, for free.

William Hill In-Play Betting

You guessed it – a site of this magnitude is expected to offer in-play and live to bet and it does!

William Hill live betting allows in-play betting for horse racing, if you want to find races that are currently taking place, then visit the racing page and they will all be on that page, you will see the full markets and can bet on a full range of bet types.

As well as offering in-play betting, if you stake on a race, you may also be able to watch it live (certain restrictions apply). They have Willaim Hill live streams, to add to the excitement so that you can watch the live racing from your phone, tablet or computer.

William Hill Virtual Horse Racing

Virtual horse racing is offered by William Hill Online with the ability to watch and wager on races around the clock.

The virtual horse racing racecourses vary from bookie to bookie. William Hill take bets on the following racecourses:

  • Hilltop Gardens (flat racing)
  • Rapier Strip (flat racing)
  • Weston Vale (jump racing)
  • Portman Park (flat racing in land-based shops only)
  • Sprint Valley (sprint in land-based shops only)
  • Steepledowns (jump racing in land-based shops only)

William Hill Virtuals has graphics that simulate a horse race that looks real to watch.

William Hill Bookmakers are one of the biggest virtual horse racing betting websites online with a vast selection of races available.

William Hill Payment Methods and Depositing

You will be surprised by how many betting payment options are available at William Hill. It is vital to make sure that our preferred methods are available before joining a site. With William Hill you can use e-wallets, pay by phone, transfers and debit cards. Here is a list of the payment options:

There’s just about every option when it comes to deposit and withdrawal methods with William Hill. The minimum deposit that you can make is as little as £5. You can check the minimum and maximum limits in the terms and conditions.

How do I deposit money into William Hill?

To deposit money into a William Hill account follow these steps:

  1. Go to My Account.
  2. Choose the Deposit option.
  3. Enter the amount you wish to deposit.
  4. Confirm the transfer.
  5. Your funds willbe credited to your account.

Can I deposit cash at William Hill?

You can deposit cash at a William Hill betting shop and provided you have your account details, this can be done by a cashier at the shop.

Can you use a credit card on William Hill?

You can not use a credit card with William Hil. You cannot bet using any credit card in the UK or Ireland.

How long does William Hill take to deposit money?

When depositing money at William Hill it will credit into your account immediately. It may take between 24 and 72 hours to show as leaving your bank account.

What is the minimum deposit on William Hill?

The minimum deposit at William Hill is £5.

Does William Hill accept prepaid card?

William Hill accepts Prepaid Play+ Card, PayPal and PayNearMe.

Can you deposit on William Hill with PayPal?

Paypal is a method of payment at William Hill.

To make a deposit you go to your accounts, click the deposit option and click PayPal, you then enter the amount you wish to deposit and confirm the payment.

For more horse betting sites that accept PayPal in 2024, make sure to check out our guide.

William Hill Withdrawal Options

Making a withdrawal from your William Hill account is easy, visit your account and then withdraw from your balance. It takes between 1-7 working days but this depends on what method you opt for.

If you want to receive your money in hours, then you can utilise e-wallets such as PayPal. The minimum withdrawal is £5, but you are also able to find out what the daily maximum limits are too.

William Hill Bet Calculator

Check out our bet calculator that works out all returns on every bet type you wager with William Hill.

Enter Bet Details
# Outcome Odds Place Odds
Place Odds
Enter Bookmaker Bonuses
Total Outlay:

Total Return:

Total Profit:

There is also a William hill bet calculator which is able to work out winnings just like our free betting calculator above.

Who Owns William Hill?

William Hill is owned by Brent Walker. The holding company for William Hill is Grand Metropolitan, the same business that owns Mecca Bookmakers (registered company number 99191).

If you wish to make a commission with William Hill, then you’re able to join their affiliates team and promote the site. If customers sign-up to the William Hill site via your link then you receive payment.


All big bookmakers are expected to be officially licensed (and William Hill is licensed as you would expect), this makes sure that they are up to date with the latest regulations and fair play rules with the UK Gambling Commission.

William Hill is licensed and regulated by the Gibraltar Gambling Commission (WHG International Limited) if you scroll to the bottom of the William Hill website you will find their registration number amongst other details needed. William Hill is committed to responsible gambling and takes this very seriously.

You will also find a number of links to responsible gaming sites that ensure awareness and care for all players, find more details by clicking any of their links. This is a great sign, it’s nice to see a big bookmaker showcasing the much-needed information and looking after their customers.

William Hill Software

William Hill is powered by innovative software. This powers the site and makes it simple to add to your bet slip, navigate the site and offer all-around performance. After checking out the site and betting on horse racing, we found that it is fast and seamless in function.

William Hill has a technology team based in Krakow, constantly pushing the envelope and making sure that customers get the best experience.

William Hill Customer Support

Get all the customer support that you need from the official William Hill customer service team, they can be contacted via e-mail, telephone or live chat. This is what you would expect from one of the leading and best online bookmakers. They are able to answer you all day, every day – simply use the following.

  •   You can call them 24-7 – William Hill telephone on 0870 518 1715
  •   Visit their official site to use the William Hill live chat
  •   E-mail them at [email protected]
William Hill Horse Racing BET £10 GET £30 IN FREE BETS
William Hill Horse Racing

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #AD

Full T&C's Apply

William Hill Betting Guide Summary

William Hill is one of the most popular and well-liked bookmakers in the UK. They are basically one of the best online bookmakers around with an entire sportsbook; their horse racing market is huge – spanning the entire world.

As well as racing, there are lots of events covered with the best odds guaranteed and a range of betting options and betting markets. You can also enjoy in-play betting and watch the action live!

Basically, William Hill gets a big thumbs up for us – we believe that they are one of the best places to bet on horse racing and not only do they have an amazing William Hill welcome deal but a whole range of other benefits and ongoing deals for existing customers as well.

Currently, if you join and bet at the moment, you can get £30 in bets (the “Bet 10 Get 30” promo). So if you are looking for a new William Hill online betting account now is a great time to sign-up.

  • It is a popular and proven bookmaker
  • An awesome £30 in William Hill free bets for new players (certain restrictions apply, this offer is called Bet 10 get 30)
  • Lots of ongoing deals such as the popular money back 2nd
  • Great William Hill app as well as an easy to use Willaim Hill full site
  • Specific horse racing offer
  • Lots of markets and event coverage
  • William Hill TV live to stream
  • Option to join William Hill Plus loyalty scheme
  • William Hill is committed to responsible gambling and customer care
  • You may already be joined meaning you won’t get the new player bonus

Don’t forget to follow us on social media for up to date information and check out our blog.

As you are probably aware if you are looking for a new betting site there are so many to choose from and so many offers out there. We hope our William Hill review today helps you decide if it is the right horse racing betting account for you.


Does William Hill have a bet 10 get 50 offer?

William Hill doesn’t have a bet 10 get 50 offer at the moment.

This could differ in the future, though, so keep an eye on new promos they may announce.

Sometimes, you may even see some new offers pop up from William Hill for races such as The Cheltenham festival or Royal Ascot, for example.

Does William Hill have a bet 10 get 60 offer?

William Hill does not have a bet 10 get 60 at present.

This could change in the future, so do look out for more promotions from William Hill moving forward.

You may also see some new offers and promos pop up from William Hill for races throughout the year, too.