Best Odds Guaranteed Bookies

Best Odds Guaranteed (sometimes known as BOG) is a great way to capitalise and make sure that you are always getting the best odds and returns on your racing and sports betting.

Thankfully most online bookmakers are now offering this as part of their standard promotions as an ongoing deal.

Find out today which online bookies will offer you best odds guaranteed, as well as other great bonuses which you can take advantage of when opening a new betting site.

Find the best offs guaranteed bookies:

Best Odds Guaranteed Bookies
Find out about best odds guaranteed in shops and online.

Which Bookmakers Do the Best Odds Guaranteed in September 2022?

Here are the bookmakers that offer the best odds guaranteed offers and best odds guaranteed promotion options with their horse racing and sports betting options:

bet365 Best Odds Guaranteed

A leading online bookmaker, bet365 horse racing offers a price promise, guaranteeing the best odds and matching the other big betting sites (UK).

Bet365 offer a best odds guaranteed promise, allowing you to get the best odds regardless of whether these change before the start of a race (this is applicable for both UK and Irish horse racing) or another sports event.

One of the standout features of this reputable bookie is that they allow you to take a price and place a bet the day before with the best odds promise, this is rare as most other sites only allow you to take this from 9am on the morning of the race.

The bet365 best odds guaranteed comes with terms and conditions, as you would imagine, so you should also check them out. We think the bet365 feature of allowing you to bet the day before the race though is a huge bonus.

Ladbrokes Best Odds Guaranteed

Ladbrokes horse racing are always a go-to place when it comes to horse racing betting and they’ve got a competitive Ladbrokes best odds guaranteed today promise promotion online.

It is available across all UK and Irish horse racing and is even available for greyhound racing.

The best odds guaranteed promise with Ladbrokes is limited to £50k per day in bets. This promotion does not include Enhanced Win Only and Place Only Bets. It does, however, incorporate early prices, board prices, singles and multiple horse racing bet types.

Ladbrokes have also really taken BOG bonuses to another level with their best odds guaranteed plus offer.

Find out more about the Ladbrokes best odds guaranteed Plus for a full guide on their terms and offers.

Betfair Best Odds Guaranteed

Betfair also carries the best odds guarantee, allowing you to use it for both an early price or starting price betting, depending on which is the biggest.

This means bets placed will always receive the best odds with Betfair.

The best odds guarantee with Betfair also extends to their other vast and brilliant exchange markets, where you can choose to lay or back a horse. This is different from some of the other betting brands. Betfair is one of the best horse racing betting sites in the UK for reasons such as this.

Read our full Betfair best odds guaranteed for everything that you need to know before placing a wager with this top bookmaker.

William Hill Best Odds Guaranteed

William Hill online betting has a vast horse racing market( as you would imagine from a world-leading bookmaker) and it’s made better with their best odds guaranteed offers that are available when betting online.

What’s great about William Hill BOG is that you can place the bet from midnight onwards, most bookies make you place after 9am on the day of the race. Therefore to get the biggest and best prices, taking advantage of potential fluctuation and the shortening of ads, place the bet early. Customers are then guaranteed the biggest odds with William Hill (who generally always offer good odds as standard).

The William Hill racing best odds guaranteed bonus includes horse racing betting and greyhound meetings as well.

Find more about William Hill best odds guaranteed our dedicated betting site page.

Coral Best Odds Guaranteed

Coral racing is a popular horse racing outfit with broad markets and a lot of UK coverage on various meetings. They are also part of the bookmakers that offer best odds guaranteed as part of their promotions so their punters always get bigger odds.

This applies to UK and Irish race meetings only and cannot be used on International events. Similarly, you are unable to use the offer on enhanced win-only bets. Coral best odds guaranteed is a great pick, especially with the win limits.

Yet, there’s a lot of freedom with their offer and they allow you to bet on the day of the race. Take the best horse racing odds and also enjoy the fact that it’s capped at £50k, meaning that it’s suitable for all types of bettors.

Unibet Best Odds Guaranteed Offer

When you place your horse racing bet with Unibet, take the price on your selection and if the starting price is bigger we will pay you out at the bigger odds.

The Unibet Best Odds Guaranteed betting offer is available daily from 8 am on the day of the race on all UK and Ireland horse racing bets.

Unibet Horse Racing Best Odds Guaranteed

Unibet Horse Racing Best Odds Guaranteed

New customers only. 18+,

Full T&C's Apply

The BOG offer is not available on ante-post betting, non-runner no bet, cover bets and in-play bets.

Paddy Power Best Odds Guaranteed

Paddy Power horse racing is another well-known online bookie that showcases lots of horse racing and greyhound racing.

Paddy Power best odds guaranteed is great, thanks to the coverage and range of bets that are available. They are one of the most popular Irish betting sites and indeed in the UK for a whole range of reasons.

You can use their Paddy Power best odds guaranteed offers and place a bet on the actual day of the race. Start placing a bet from 8am on the morning of the race, if the SP has higher odds you will be able to take that price with the best odds guaranteed promise. This is available on all UK and Irish races.

Betfred Best Odds Guaranteed

Betfred racing is known for being the bonus kings and it’s fitting that they are part of the bookmakers that offer best odds guaranteed.

This means that can take an early price and still be guaranteed the starting price if that ends up bigger. This is available from 7am on the day of the meeting. Plus, you will be able to bet on Irish horse racing and UK horse racing.

Betfred best odds races in shop (Betfred betting shops) are not always offered so it is always best to get Betfred best odds guaranteed with an online account – Betfred is one of the major bookies to provide an early betting time.

Sportingbet Best Odds Guaranteed

Sportingbet is a lesser-known bookmaker but like the major player offers best odds guaranteed to all punters betting online with them.

You can place horse racing bets on UK racecourses or Irish racecourses with Sportingbet and you will be guaranteed the higher price.

Find out more information on the best odds guaranteed offer by Sportingbet in our guide.

BetVictor Best Odds Guaranteed

Betvictor horse racing have joined many of the best betting companies in offering best odds guaranteed to all horse racing bets.

So if any early price is taken and your SP starts higher you will be guaranteed the better odds provided. This is what we would expect from a market leader like them.

Check out the guide to BetVictor best odds guaranteed special bonus, also remember to check best odds guaranteed time as they can differ from bookie to bookie.

Betdaq Best Odds Guaranteed

Betdaq horse racing has joined many of the best betting companies in offering best odds guaranteed to all horse racing bets in UK and Ireland.

So if any early price is taken and your SP starts higher you will be guaranteed the better odds provided. This is what we would expect from a market leader like them.

Check out the guide to Betdaq best odds guaranteed special bonus, also remember to check best odds guaranteed time as they can differ from bookie to bookie.

BETDAQ Best Odds Guaranteed

BETDAQ Best Odds Guaranteed

18+ only. Bet type restrictions apply. Offer cap £/€25K per customer per day. Bets placed after kickoff don’t qualify. T&Cs Apply.

Full T&C's Apply

MansionBet Best Odds Guaranteed

MansionBet allows for best odds guaranteed bets from 10am on the day of the race, this is a little later than most of the other brands but they at least still offer this promo.

Check out more on the MansionBet Best Odds Guaranteed for all the details and relevant terms and conditions.

If you haven’t heard of MansionBet, they are known for their sports betting, with an entire catalogue of different sports and chances to win. They are a growing and popular bookmaker for good reason.

888Sport Best Odds Guaranteed

888 horse racing is a well-known gambling site that has a colossal sports betting platform. It comes complete with lots of sports markets including a vast horse racing range.

Enjoy greyhound racing and horse racing with 888 best odds guaranteed. There are no time restrictions, and it’s easy to use. Plus, you will find great coverage of horse racing and other sports on this site, you can place single, multiple and each-way bets.

Don’t forget if you are lucky enough to win with best odds guaranteed from any bookmaker you can use our bet calculator to work out your winnings and what you can expect back.

10bet Best Odds Guaranteed

Again a lesser-known but great online bookmaker but one we think is great, 10bet is an online bookmaker that offers a range of horse racing and it displays some exciting deals throughout the year.

At the moment 10bet do not offer best odds guaranteed.

If they offer this in the future we will update this on our 10bet Best Odds Guaranteed page with info on terms and conditions.

SkyBet Best Odds Guaranteed

SkyBet have best odds offers that can be enjoyed from 9am on the race day, these odds are available on UK and Irish meetings for racing.

What’s great about Skybet BOG offers is that you will be able to enjoy it from early in the morning and they also provide some incredible prices in general.

You aren’t able to use these odds on International horse racing. Just like the other best odds guaranteed promotions, you can be sure that Skybet will offer best odds for your own peace of mind.

If you take an early price, you still get the best price regardless.

What is the Best Odds Guaranteed (BOG)?

It means you will be paid the best odds on your selection at all times. So if you selected an early price with shorter odds and by the time of the off the odds had drifted (got bigger) you will be paid at the higher price. It’s basically an insurance policy to get the best odds.

It is a win-win scenario for the punter as you no longer have the dilemma of picking between an Early Price or a Starting Price and having to guess the market.

So whether the starting price odds or early price odds are bigger, you will get paid on the best and biggest odds at all times.

A best odds guaranteed horse racing promotion can be enjoyed for the UK and Irish horse racing, in fact, some bookmakers even offer this deal on greyhound racing.

An Example of BOG

Imagine this, you and a friend both back the same horse at 8am in the morning (early price horse racing).

You bet with a best odds guaranteed bookmaker (best odds bookies), and your friend a standard bookmaker without the best odds guaranteed promise.

You both get odds of 1/1 in the morning. The horse wins with a starting price of 5/2 later that day.

This means you get paid at odds of 5/2 and your friend at 1/1.

Meaning that you win £25 and your friend £10.

How Do You Get Racing Best Odds Guaranteed?

Getting the best odds is now simple as most of the top bookmakers offer this as standard and automatically apply this to your bets.

Further up this page, you will find the full list of best odds guaranteed bookmakers today.  Simply click on the link in those sections and we break down each bookmaker and their offer individually. You can then place a bet with peace of mind, placing an early bet but knowing that you will get the highest odds regardless.

What We Look For in Our Best Odds Guaranteed Listings

When picking out the best odds guaranteed bookmakers above, we considered a number of factors. This included the time you’re able to start betting, the win limits and how reputable the brand is as a whole.

Take a look at some of the features that you should be considering before signing up or capitalising on the best odds guaranteed sites promotions:


Timing of placing the bet is significant as it allows you to get an early price.

Some bookies offer odds from as early as 8am on the day of meetings, whereas others do not let any customer bet with this promo until noon. Some generous bookmakers may allow you to place a best odds guaranteed bet the day before, although this is rare.

It is crucial because the earlier your bets placed the better chance of capturing the best odds and that’s because you will capitalise on any fluctuating prices. If there is a huge range or movement throughout the day, you can rest assured that you have the highest odds.

Betting Odds

As well as looking directly at the Best Odds Guaranteed promise, it’s key to check out the bookmaker as a whole. Do they provide good odds? What odds can you get on the UK and Irish horse racing? We have handpicked the very best horse racing bookies and placed them in our list. It’s great getting the guarantee of the best early price or starting price but you need to make sure that those odds are competitive.

The likes of William Hill, Bet365, Ladbrokes and 888Sport, are always providing fantastic horse racing betting odds, so when looking for when searching for “what bookies has the best odds?”, these are great to start with.

Win Limits

Many companies set a limit on their best odds guaranteed wins, with the winnings capped. Sometimes they’re not advertised, and you have to dig into the terms and conditions. We have specified some of the better conditions above, with Ladbrokes and Coral offering an impressive £50k win limit, enabling all punters to play for big, real money prizes.

Multiple Betting

Bet on multiple big horse racing events for more significant rewards and still enjoy the guarantee of the best odds.

Many of the listed sites offer the opportunity to place single or multiple picks. With that said, you are unable to take advantage of specific bets or offers such as enhanced win-only.

Day Before Race

Extending on the timing of the best odds guaranteed offers, you can find few sites that allow you to capitalise on an early price the day before a race:

  • Bet365
  • Boylesport
  • SportingBet

International Racing – Best Bookmakers Odds

In general, international racing is excluded from any best odds guaranteed terms. You can place bets using this for horse racing in the UK and Ireland.

On rare occasions, you may find a bookmaker that offers this deal with International events such as the Dubai World Cup, Breeders Cup, Durban July Handicap and Kentucky Derby.

The trusted and most popular do not currently apply this promotion to International meetings.

Strategy When Betting With Best Odds Guaranteed

The best horse racing betting strategy when using the best odds guaranteed method is to take the earliest bet that you can. That’s why it pays to research on the bookmakers that allow you to bet the day before the race. We have listed them above, use them to take an early price; you can then enjoy the changing odds.

You’re also able to enjoy using the best odds guaranteed in conjunction with Betfair exchange to place different bets, lay bets and more.

Most BOG promos do not apply to ante-post bets on both UK & Irish racing.

Greyhound Best Odds Guaranteed

We get asked about Greyhound BOG betting, most of the online bookmakers we have listed above extend these promotions to Greyhound bet types as well.

Popular Questions

How do you get the best odds guaranteed?

You get the best odds guaranteed bookmaker when you are signed to a top betting site offering this – check out our list for the current ones.

This great feature will be automatically applied to your selections (certain terms and conditions will apply).

This means that you can bet early with peace of mind, knowing that if the starting price is bigger you will be paid at that.

Is BOG the same as best odds guaranteed?

Yes BOG is the abbreviation for best odds guaranteed.

Do bookies offer BOG for all betting markets?

Most bookies offer BOG on a range of betting markets including racing, football, rugby, tennis and athletics.

Read our review for the best ones today.

Why do bookmakers offer best odds guaranteed?

Bookmakers offer best odds guaranteed for punters as they know it’s something that keeps their customers happy – giving peace of mind.

Most bookies offer it on UK and Irish horse racing as standard.

Which online bookmakers do best odds guaranteed?

The bookmakers who do best odds guaranteed are:

  • Bet365
  • Betfred
  • Betfair
  • Paddy Power
  • Ladbrokes
  • William Hill
  • Coral
  • Unibet

This is offered to current and existing customers as standard.

Best odds guaranteed applies to most horse racing bets placed on the day of the race but not on ante-post bets.

How Many Best Odds Guaranteed can I place at a time?

You can place as many best odds guaranteed you like a time.

However, remember to always bet within your means and responsibly at all times.

Summary of Best Odds Guaranteed Promotion

There are many best odds guaranteed bookies on the market today, in fact, many now offer this as a standard practice.

Each will have its own terms and conditions but all ultimately offer you the bigger price payout on your selections.

Most allow betting from 9am on the day of the race with some offering this from the day before – which is even better.

Check out our full guide to find the best one for you and your needs.

As the Founder of British Racecourses, I have a life-long passion for horse racing and have loved the sport as long as I can remember. I am also a keen racehorse owner and have worked in the gambling industry for several years. I set up British Racecourses with the desire to share my passion for racing with other like-minded people.