Best Odds Guaranteed Bookmakers

British Racecourses review the top best odds guaranteed bookmakers for punters to get the best odds consistently.

If you’re looking to maximise your returns and ensure you’re always getting the best value on your horse racing and sports bets, then Best Odds Guaranteed (BOG) bookmakers are a must-know for any punter. This popular promotion, often referred to as BOG, is a standard feature offered by the top online bookmakers in the UK. With Best Odds Guaranteed, you can place your bet early and rest assured that if the Starting Price (SP) is higher than the odds you took, you’ll get paid at the bigger price. This concession is particularly valuable for horse racing enthusiasts seeking to maximise their payout potential.

The good news is that the biggest and most reputable betting sites now provide Best Odds Guaranteed on a wide range of horse racing markets, making it easier for you to benefit from this ongoing promotion. Whether you’re a seasoned bettor or new to the world of online betting, understanding how Best Odds Guaranteed works can make a significant difference in your betting strategy and potential winnings.

In this comprehensive review, we’ll guide you through the top Best Odds Guaranteed bookmakers in the UK, highlighting not only the bookies that offer this fantastic BOG bonus but also other exciting promotions available for new customers.

BOG Bookies 2025

• Tote SP Guarantee

  TOTE GUARANTEE

  

  Tote Guarantee pays out the #bestofboth where you will get SP payouts if the Tote dividend is lower or pay the Tote dividend if it is greater

  We’ll always pay at least SP on Win bets and if the Tote dividend is greater, we’ll pay out at that price. Tote.co.uk, Tote.ie, Tote App and selected UK and Irish racecourse customers only. Promotion applies to Tote Win and win part of each way bets on all UK & Irish races. Limits apply. Full terms and conditions apply. 18+ BeGambleaware.org.

  Full T&C's Apply

• BoyleSports Horse Racing Best Odds Guaranteed

  BET £10 GET £20 + BEST ODDS GUARANTEED

  

  Best odds guaranteed are offered earliest by Boylesports as available the night or day before the racing event

  New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Applies to all UK/Irish horse racing. #AD Applies to UK/IRE customers. T&Cs apply.

  Full T&C's Apply

• bet365 Horse Racing Best Odds Guaranteed

  BEST ODDS GUARANTEED

  

  If the SP is bigger Bet365 will pay you out at the bigger odds as bet365 offer Best Odds Guaranteed on every horse race

  Only available to new and eligible customers from 08:00 UK Time on day of race. Bet restrictions and T&Cs apply. #AD Registration required.

  Full T&C's Apply

• William Hill BOG

  WILLIAM HILL BEST ODDS GUARANTEED

  

  William Hill has a best odds guarantee in place on horseracing and greyhound racing in the UK and Ireland

  18+. Play Safe. Max benefit £25,000 per customer, per day. Available from 10:00 on the day of the race until the ‘off’. Customer restrictions and rules apply. Minimum runners will apply for enhanced place terms. #AD

  Full T&C's Apply

• Sky Bet Best Odds Guaranteed

  BOG BONUS

  

  Sky Bet has a best odds guaranteed promotion on all horse racing events in the UK and Irish Racing

  NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. NO FREE BET EXPIRY. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. #AD 18+. BEGAMBLEAWARE.ORG

  Full T&C's Apply

• BetVictor Best Odds Guaranteed

  BEST ODDS GUARANTEED

  

  If the Starting Price (SP) of your winning selection is bigger, BetVictor BOG will pay you the bigger price payout

  18+ Take the Early Price at any UK or Irish Horse Racing or Greyhound Meeting (applies to bets placed on the day of the race between 09:00 & the start of the race) & we’ll pay out at the Starting Price if it’s bigger. #AD

  Full T&C's Apply

• Unibet Horse Racing Best Odds Guaranteed

  BEST ODDS GUARANTEED

  

  Unibet’s Best Odds Guaranteed offer is available daily from 8 am on the day of the race on selected UK and Ireland horse racing bets

  18+. BeGambleAware.org. New GB customers only. Min £20 debit card deposit. Place a £20+ bet on Horse Racing at min odds 2/5 (1.4) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 free bets 7 days later. Valid for Horse Racing only. T&C’s apply.

  Full T&C's Apply

• Ladbrokes BOG

  LADBROKES BEST ODDS GUARANTEED

  

  The Ladbrokes Best Odds Guarantee for Horse Racing and Greyhound racing is an amazing betting promotion for bettors

  18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions apply. #AD

  Full T&C's Apply

• Coral BOG

  CORAL BEST ODDS GUARANTEED

  

  Best Odds Guaranteed is Coral’s commitment to making sure sports betting clients get great value by paying out at the better price if the odds on your horse drifts in the market.

  18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions apply. #AD

  Full T&C's Apply

• Betfair BOG

  BETFAIR BEST ODDS GUARANTEED

  

  Betfair Sportsbook offer Best Odds Guaranteed (BOG) on all UK & Irish Horse Racing sporting events

  Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £40 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.

  Full T&C's Apply

• Betfred BOG

  BETFRED BEST ODDS GUARANTEED

  

  Best Odds Guaranteed applies to bets placed after 08:00 on the day of the race in Betfred Betting Shops or Betfred’s Online Gambling Platform

  New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

  Full T&C's Apply

• Paddy Power BOG

  PADDY POWER BEST ODDS GUARANTEED

  

  Paddy Power offer Best Odds Guaranteed on selected UK & Irish Horse Racing from 8am on the day of the race

  New customers only. Place your FIRST bet on any market at odds of min 2.0 (EVS) and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. #AD

  Full T&C's Apply

• Parimatch BOG

  BEST ODDS GUARANTEED

  

  Parimatch have Best Odds Guaranteed on UK & Irish Horse Racing

  18+ New Customers Only. Opt-in, bet on Horse Racing within 7 days of registration. Get your stake refunded up to £30 in Free Bets for set markets if your bet loses (odds 3.00+). Free bets expire in 7 days. Card payments only. Offer valid from 16:00 UK time 04/08/2023. begambleaware.org | #AD Please Gamble Responsibly

  Full T&C's Apply

bet365 Best Odds Guaranteed

Bet365 offer the best odds guaranteed bonus on all UK and Irish Horse Racing bets.

The Best Odds Guaranteed betting feature is offered first by bet365, which makes them the number one BOG UK Bookmaker.

We think the bet365 feature of allowing you to bet the day before the race, though, is a huge bonus, and only Sportingbet or Boylesports BOG allow this the Day or Night before the betting event starts.

Please find out more with our full guide to bet365’s best odds guaranteed bonus feature, including the comprehensive list of terms and conditions.

Boylesports Best Odds Guaranteed

Boylesports offers all punters the Best of the Best (BOG) betting feature.

Customers at Boylesports can take advantage of the bigger odds on horse racing, even if they take an early price.

Boylesports will pay you out on the SP if it is higher than the early price you took.

Boylesports’ best odds guaranteed bonus allows you to bet the day or night before the betting event, similar to bet365 BOG and Sportingbet BOG.

Please find out more with our complete guide to Boylesports’ best odds guaranteed bonus feature, including the in-depth list of terms and conditions. Check out their best odds guaranteed promotion today.

Ladbrokes Pay Best Odds Guaranteed

Ladbrokes offers best odds guaranteed on all British and Irish horse racing betting events.

Ladbrokes and Coral have made the executive decision to offer Best Odds Guaranteed in their betting shops on all bets taken over the counter on British and Irish racing.

Ladbrokes horse racing is always a go-to destination for horse racing betting, and they offer a competitive ‘Ladbrokes best odds guaranteed today’ online promotion.

The best odds guaranteed promise with Ladbrokes is limited to £50k per day in bets. This promotion does not include Enhanced Win Only and Place Only Bets. It does, however, incorporate early prices, board prices, singles and multiple horse racing bet types.

Ladbrokes have also really taken BOG bonuses to another level with their best odds guaranteed plus offers.

Find out more about Ladbrokes’ best odds guaranteed. 

Betfair Do Best Odds Guaranteed

Betfair Sportsbook offers Best Odds Guaranteed bonus on all UK & Irish Horse Racing events.

The BOG betting feature starts at 8 am on the day of the race when using the Betfair Betting App.

Betfair also offers the best odds guarantee, allowing you to use it for both early price and starting price betting, depending on which is the most favourable.

This means bets placed will always receive the best odds with Betfair.

The best odds guarantee with Betfair also extends to their other vast and brilliant exchange markets, where you can choose to lay or back a horse. This is different from some of the other betting brands. Betfair is one of the best horse racing betting sites in the UK for several reasons.

Please read our complete Betfair best odds guaranteed for everything that you need to know before placing a wager with this top bookmaker. Check out their best odds guaranteed promotion today.

William Hill Pay Best Odds Guaranteed

William Hill offers best odds guaranteed on horse and greyhound racing in the UK and Ireland.

William Hill’s Best Odds Guaranteed is a guarantee that, if you place a bet on horse racing or greyhound racing in the UK and your bet wins, William Hill will pay you the best odds available.

William Hill online betting has a vast horse racing market (as you would imagine from a world-leading bookmaker), and it’s made better with their best odds guaranteed offers that are available when betting online.

Find more on our guide to William Hill’s best odds guaranteed.

Coral Best Odds Guaranteed

Coral offers Best Odds Guaranteed on every UK & Ireland horse race.

Coral Racing is a popular horse racing outfit with a broad market and extensive UK coverage across various meetings. They are also part of the bookmakers that offer best odds guaranteed as part of their promotions, so their punters always get bigger odds.

This applies to UK and Irish race meetings only and cannot be used on International events. Similarly, you are unable to use the offer on enhanced win-only bets. Coral best odds guaranteed is a great pick, especially with the win limits.

Yet, there’s a lot of freedom with their offer, and they allow you to bet on the day of the race. Take the best horse racing odds and also enjoy the fact that it’s capped at £50k, meaning that it’s suitable for all types of bettors.

Unibet Pay Best Odds Guaranteed

Unibet offers the best odds guaranteed on UK & IRE Horse Races.

When you place your horse racing bet with Unibet, take the price on your selection, and if the starting price is bigger, we will pay you out at the bigger odds.

The Unibet Best Odds Guaranteed betting offer is available daily from 8 am on the day of the race on all UK and Irish horse racing bets.

The BOG offer is not available on ante-post betting, non-runner no bet, cover bets and in-play bets.

Paddy Power Best Odds Guaranteed

Paddy Power offers Best Odds Guaranteed on all horse races.

Paddy Power’s best odds guaranteed is excellent, thanks to the extensive coverage and range of bets available. They are one of the most popular Irish betting sites, and indeed, in the UK, for a whole range of reasons.

You can use their Paddy Power best odds guaranteed offers and place a bet on the actual day of the race. Start putting a bet from 8 am on the morning of the race. If the SP has higher odds, you will be able to take that price with the best odds guaranteed promise. This is available on all UK and Irish races.

Betfred Do Best Odds Guaranteed

Betfred offers the best odds guaranteed payouts for bettors.

Betfred racing is known for being the bonus kings, and they should be part of the bookmakers that offer the best odds guaranteed betting bonus.

This means that you can take an early price and still be guaranteed the starting price if it ends up being higher. This is available from 8 am on the day of the meeting. Plus, you will be able to bet on Irish horse racing and UK horse racing.

Betfred best odds races in shop (Betfred betting shops) are not always offered, so it is always best to get Betfred best odds guaranteed with an online account – Betfred is one of the major bookies to provide an early betting time.

Sportingbet Pay Best Odds Guaranteed

Sportingbet pays Best Odds Guaranteed for UK and Irish races.

If you take a fixed price on a horse (early price or show price) and the Starting Price is bigger, Sportingbet will pay out the biggest price because it offers best odds guaranteed on all Irish and British Horse Racing.

Sportingbet is a lesser-known bookmaker but, like the major players, offers best odds guaranteed to all punters betting online with them.

You can place horse racing bets on UK racecourses or Irish racecourses with Sportingbet, and you will be guaranteed the higher price.

Please find out more information on the best odds guaranteed offer by Sportingbet in our guide.

BetVictor Best Odds Guaranteed

BetVictor offers the Best Odds Guaranteed on all UK & Ireland horse racing.

So if you take a price on a horse and the Starting Price (SP) is bigger than BetVictor

BetVictor horse racing has joined many of the best mobile betting apps in offering the best odds guaranteed bonus feature, so if you take a price on a horse and the Starting Price (SP) is bigger, then BetVictor will payout on the most enormous odds.

Check out the guide to BetVictor’s best odds guaranteed special bonus. Also, remember to check the best odds guaranteed time, as it can differ from bookmaker to bookmaker.

Betdaq Best Odds Guaranteed

Betdaq horse racing offers the best odds guaranteed to all horse racing bets in the UK and Ireland.

So if any early price is taken and your SP starts higher, you will be guaranteed the better odds provided. This is what we would expect from a market leader like them.

Check out the guide to Betdaq’s best odds guaranteed special bonus. Also, remember to check the best odds guaranteed time, as it can differ from bookmaker to bookmaker.

MansionBet Best Odds Guaranteed

MansionBet allows for best odds guaranteed bets for horse and greyhound races.

Check out more on the MansionBet Best Odds Guaranteed for all the details and relevant terms and conditions.

If you haven’t heard of MansionBet, they are known for their sports betting, offering a comprehensive catalogue of different sports and opportunities to win. They are a growing and popular bookmaker for good reason.

888Sport Best Odds Guaranteed

888 offers best odds guaranteed for UK and Irish races.

888 Horse Racing is a well-known gambling site with a vast sports betting platform. It comes complete with numerous sports markets, including a comprehensive horse racing range.

Enjoy greyhound racing and horse racing with 888 best odds guaranteed. There are no time restrictions, and it’s easy to use. Plus, you will find excellent coverage of horse racing and other sports on this site, and you can place single, multiple and each-way bets.

Don’t forget if you are lucky enough to win with best odds guaranteed from any bookmaker you can use our bet calculator to work out your winnings and what you can expect back.

10bet Best Odds Guaranteed

10bet does not offer Best Odds Guaranteed at this moment.

Again, a lesser-known but great online bookmaker, 10bet is an online bookmaker that provides a range of horse racing and displays some exciting deals throughout the year.

SkyBet Best Odds Guaranteed

Sky Bet offers Best Odds Guaranteed on UK and Irish racing meetings.

What’s great about Skybet BOG offers is that you can enjoy them from early in the morning, and they also offer some incredible prices in general.

You aren’t able to use these odds on International horse racing. Just like the other best odds guaranteed promotions, you can be sure that Skybet will offer the best odds for your own peace of mind.

If you take an early price, you still get the best price regardless.

What is the Best Odds Guaranteed (BOG)?

Best Odds Guaranteed (BOG) means you will be paid the best odds on your selection at all times.

If you selected an early price with shorter odds and by the time of the off, the odds had drifted (got bigger), you will be paid at the higher price. It’s essentially an insurance policy to maximise your chances.

It is a win-win scenario for the punter, as you no longer have the dilemma of choosing between an Early Price and a Starting Price and having to guess the market.

So whether the starting price odds or early price odds are bigger, you will get paid on the best and biggest odds at all times.

A best odds guaranteed horse racing promotion can be enjoyed for the UK and Irish horse racing; in fact, some bookmakers even offer this deal on greyhound racing.

An Example of BOG with Betting Sites

Imagine this: you and a friend both back the same horse at 8 am (early price horse racing).

You bet with a best odds guaranteed bookmaker (best odds bookies), and your friend with a standard bookmaker without the best odds guaranteed promise.

You both get odds of 1/1 in the morning. The horse wins with a starting price of 5/2 later that day.

This means you get paid at odds of 5/2, and your friend at odds of 1/1.

Meaning that you win £25 and your friend £10.

What are the best odds guaranteed times?

Here are the best odds guaranteed times by bookmaker:

• Bet365 BOG – Day Before
• SportingBet BOG – Day Before
• Boylesports BOG – Day Before
• Coral BOG – Before 9 am on the day of the race
• Betfred BOG – Before 9 am on the day of the race
• Betfair BOG – Before 9 am on the day of the race
• Bwin BOG – Before 9 am on the day of the race
• Paddy PowerBOG – Before 9 am on the day of the race
• Unibet BOG – Before 9 am on the day of the race
• Grosvenor Sport BOG – Before 9 am on the day of the race
• Betway BOG – After 9 am on the day of the race
• BetVictor BOG – After 9 am on the day of the race
• William Hill BOG – After 9 am on the day of the race
• 888sport BOG – After 9 am on the day of the race
• VirginBet BOG – After 9 am on the day of the race

What betting sites offer the best odds guaranteed the night before?

Here are the bookmakers offering best odds guaranteed the night before the betting event:

• Bet365 Night Before BOG Guarantee
• Boylesports Night Before BOG Guarantee
• SportingBet Night Before BOG Guarantee

How Do You Get Racing Best Odds Guaranteed?

To get the best odds guaranteed on racing, you place your bet, and it will be automatically applied.

Getting the best odds is now as simple as most top bookmakers offer this as standard and automatically apply it to your bets.

Further up this page, you will find the full list of best odds guaranteed bookmakers today. Click on the link in those sections and we break down each bookmaker and their offer individually. You can then place a bet with peace of mind, knowing that you will get the highest odds regardless, even if you place an early bet.

Best Odds Guaranteed on Multiple Bets

Not all online bookmakers accept the best odds guaranteed on multiples.

Some bookies say they do not apply BEST ODDS GUARANTEED to the following bet types:

• Lucky15 Bets
• Lucky31 Bets
• Lucky63 Bets

Some offer the BOG deal on doubles and trebles.

You will see a significant difference that BOG deals can make on Multiples, so always try to select a betting company that offers BOG on multiples.

Best Odds Guaranteed Lucky 15

The best horse racing betting companies will allow the BOG deal on a Lucky 15 bet.

Some bookmakers exclude Lucky 15s, Lucky 31s & Lucky 63s from BOG promotions, so always check with your preferred bookmaker.

The best BOG promotions for lucky 15 bets are Bet365, William Hill, Paddy Power and Unibet.

Who Offers Best Odds Guaranteed in Shops?

Here are all the high-street bookmakers that offer the best odds guaranteed in shops:

• Betfred Betting Shops With BOG
• Coral Betting Shops With BOG
• William Hill Betting Shops With BOG
• Ladbrokes Betting Shops With BOG
• Paddy Power Betting Shops With BOG

The best odds guaranteed times in high-street betting shops are usually between 11 am and 1 pm.

What We Look For in Our Best Odds Guaranteed Listings

When selecting the best odds guaranteed bookmakers above, we considered several factors. This included the time you’re able to start betting, the win limits and how reputable the brand is as a whole.

Take a look at some of the features that you should be considering before signing up or capitalising on the best odds guaranteed sites’ promotions:

Time

The timing of placing the bet is significant as it allows you to get an early price.

Some bookmakers offer best odds guaranteed promotions from as early as 8 am on the day of meetings, whereas others do not allow any customer to bet with this promo until noon. Some generous bookmakers may allow you to place a best-odds guaranteed bet the day before, although this is rare.

It is crucial because the earlier your bets are placed, the better your chance of capturing the best odds, and that’s because you will capitalise on any fluctuating prices. If there is a vast range or movement throughout the day, you can rest assured that you have the highest odds.

Betting Odds

In addition to examining the Best Odds Guaranteed promise, it’s also crucial to assess the bookmaker as a whole. Do they provide good odds? What odds can you get on the UK and Irish horse racing? We have handpicked the very best horse racing bookmakers and listed them in our selection. It’s great to get the guarantee of the best early price or starting price, but you need to ensure that those odds are competitive.

The likes of William Hill, Bet365, Ladbrokes and 888Sport are always providing fantastic horse racing betting odds, so when searching for “what bookies have the best odds?”, these are great to start with.

Win Limits

Many companies set a limit on their best odds guaranteed wins, with the winnings capped. Sometimes they’re not advertised, and you have to dig into the terms and conditions. We have specified some of the better conditions above, with Ladbrokes and Coral offering an impressive £50k win limit, enabling all punters to play for big, real money prizes.

Multiple Betting Sites

Bet on multiple big horse racing events for more significant rewards and still enjoy the guarantee of the best odds.

Many of the listed sites offer the opportunity to place single or multiple picks. With that said, you are unable to take advantage of specific bets or offers, such as enhanced win-only bets.

Day Before Race

Extending on the timing of the best odds guaranteed offers, you can find a few sites that allow you to capitalise on an early price the day before a race:

• Bet365
• Boylesport
• SportingBet

International Racing – Best Bookmakers Odds

Generally, international racing is excluded from best odds guaranteed terms. You can place bets using this for horse racing in the UK and Ireland.

On rare occasions, you may find a bookmaker that offers this deal for international events, such as the Dubai World Cup, Breeders’ Cup, Durban July Handicap, and Kentucky Derby.

The trusted and most popular do not currently apply this promotion to International meetings.

Strategy When Betting With Best Odds Guaranteed

The best horse racing betting strategy when using the best odds guaranteed method is to:

1. Research your selections the night before the race
2. Wager your bets as early as you can, the day before (with Boylesports or Bet365)
3. The BOG will apply to all bets so paid on the biggest price
4. Withdraw your enhanced odds winnings

Take the earliest bet that you can, as it pays to research the bookmakers that allow you to bet the day before the race.

We have listed them above; use them to take an early price, and you can then enjoy the changing odds.

Applying BOG in your betting strategy is great to find the best value in the betting markets. Utilising the best odds guaranteed offers from bookmakers helps punters get the early priced selections with zero risk if drifts in the market.

You’re also able to enjoy using the best odds guaranteed in conjunction with Betfair exchange to place different bets, lay bets and more.

Most BOG promos do not apply to ante-post bets on both UK & Irish racing.

You may find your betting account being restricted, with eligibility for BOG promotions removed, or worse still, your account being closed if you win too much money.

Using the Best Odds Guaranteed Strategy is great, but tread carefully to avoid restrictions and account closures.

Greyhound Best Odds Guaranteed Betting Sites

There are only five bookmakers who currently offer the best odds guaranteed on greyhound racing.

The Greyhound Best Odds Guaranteed Betting Sites are:

• bet365 bookmaker
• William Hill bookmaker
• Betfair Sportsbook
• Ladbrokes bookmaker
• Coral bookmaker

We get asked about Greyhound BOG betting. Most of the online bookmakers listed above also extend these promotions to Greyhound bet types.

Why Do Bookies Offer Best Odds Guaranteed Promotions

Bookmakers offer the “Best Odds Guaranteed” (BOG) promotion as a way to attract and retain customers while providing a competitive and customer-friendly service. This promotion applies explicitly to horse racing and ensures that bettors receive the best possible odds for their wagers.

Here’s why bookies offer Best Odds Guaranteed promotions:

• Customer Attraction and Retention: The betting industry is highly competitive, and bookmakers utilise promotions like Best Odds Guaranteed (BOG) to differentiate themselves and attract new customers. Offering better value to bettors makes the bookmaker more appealing, potentially leading to increased user registrations and activity.
• Customer Satisfaction: BOG promotions enhance customer satisfaction by ensuring bettors receive the highest possible odds. This instils confidence in the bookmaker’s fairness and transparency, fostering trust and loyalty among bettors.
• Competitive Edge: Offering BOG sets a bookmaker apart from competitors that don’t provide this feature. Bettors are more likely to choose a bookmaker that gives them the opportunity for better returns on winning bets.
• Encourages Early Betting: BOG encourages bettors to place bets early in the day, often before the official starting prices (SPs) are announced. This leads to increased betting activity throughout the day, benefiting the bookmaker’s revenue.
• Increased Betting Volume: The assurance of receiving the best odds encourages bettors to place larger wagers. This boosts the overall betting volume, benefiting both the bookmaker and the bettors.
• Promotes Responsible Gambling: By offering promotions that guarantee the best odds, bookmakers foster a fair and responsible gambling environment. This aligns with industry regulations and ethical standards.
• Positive Public Image: BOG promotions contribute to a positive public image for the bookmaker. It demonstrates that they are focused on customer satisfaction and are willing to offer better terms to bettors.
• Enhances In-Play Betting: While BOG is primarily associated with horse racing, some bookmakers extend similar concepts to other sports, particularly in-play betting. This promotes more dynamic betting experiences.

In summary, bookmakers offer Best Odds Guaranteed promotions to attract and retain customers, create a competitive advantage, boost betting activity, encourage responsible gambling, and enhance their public image. These promotions not only benefit the bettors but also contribute to the bookmaker’s overall business success.

Facts about Best Odds Guaranteed Promotions

• Best Odds Guaranteed (BOG) is a promotion offered by UK bookmakers on horse racing.
• The promotion means that if you take a price on a horse and the SP returns greater than that price, you will be paid out at the higher odds.
• The promotion is available on all UK and Irish horse racing.
• BOG is not available on ante-post bets, bets on international racing, or the Tote.
• The promotion is available on single and multiple bets.
• The promotion is not available on live betting.
• The promotion is available on mobile betting.
• The minimum odds for the promotion are 1/2 (1.5).
• The minimum stake for the promotion is £1
• The promotion is available on bets placed on the day of the race
• The promotion is not available on in-play bets
• Free bets are sometimes excluded.

Summary of Best Odds Guaranteed Promotion

There are many best odds guaranteed bookies on the market today; in fact, many now offer this as a standard practice.

Our comprehensive list of all bookmakers offers the best odds guarantee on horse racing in the UK and Ireland, which is a superb special offer for existing customers.

Each will have its terms and conditions, but all ultimately offer you the bigger price payout on your selections.

Most allow betting from 9 am on the day of the race, with some offering this from the day before, which is even better.

Explore our comprehensive guide to discover the ideal option for you and your specific needs.