Best Odds Guaranteed Bookmakers

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Find out more about the top best odds guaranteed bookmakers in this review.

Best Odds Guaranteed (sometimes known as BOG) is a great way to capitalise and make sure that you are always getting the best odds and returns on your racing and sports betting.

Thankfully the biggest online bookmakers and betting sites are now offering this as part of their standard promotions as an ongoing deal.

Best Odds Guaranteed is an excellent concession a user of sports betting sites know all about. Punters wagering bets cantake an early price about a particular racehorse and know will get paid out at these odds or the starting price depending on which one is bigger.

Find out today which online bookies will offer you the best odds guaranteed bonus, as well as other great bonuses which you can take advantage of when opening a new betting site.

Find the best odds guaranteed bookies:

Contents

Best Odds Guaranteed Bookies
Find out about best odds guaranteed in shops and online.

Best Odds Guaranteed Betting Sites

From our research here is the full list of the top-rated bookmakers offering the best odds guaranteed bonus.

  • Tote SP Guarantee

    tote logo
    TOTE GUARANTEE
    Tote Guarantee pays out the #bestofboth where you will get SP payouts if the Tote dividend is lower or pay the Tote dividend if it is greater

    We’ll always pay at least SP on Win bets and if the Tote dividend is greater, we’ll pay out at that price. Tote.co.uk, Tote.ie, Tote App and selected UK and Irish racecourse customers only. Promotion applies to Tote Win and win part of each way bets on all UK & Irish races. Limits apply. Full terms and conditions apply. 18+ BeGambleaware.org.

    Full T&C's Apply

  • BoyleSports Horse Racing Best Odds Guaranteed

    boylesports logo
    BET £10 GET £20 + BEST ODDS GUARANTEED
    Best odds guaranteed are offered earliest by Boylesports as available the night or day before the racing event

    New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Applies to all UK/Irish horse racing. #AD Applies to UK/IRE customers. T&Cs apply.

    Full T&C's Apply

  • bet365 Horse Racing Best Odds Guaranteed

    bet365 logo
    BEST ODDS GUARANTEED
    If the SP is bigger Bet365 will pay you out at the bigger odds as bet365 offer Best Odds Guaranteed on every horse race

    Only available to new and eligible customers from 08:00 UK Time on day of race. Bet restrictions and T&Cs apply. #AD Registration required.

    Full T&C's Apply

  • William Hill BOG

    williamhill logo
    WILLIAM HILL BEST ODDS GUARANTEED
    William Hill has a best odds guarantee in place on horseracing and greyhound racing in the UK and Ireland

    18+. Play Safe. Max benefit £25,000 per customer, per day. Available from 10:00 on the day of the race until the ‘off’. Customer restrictions and rules apply. Minimum runners will apply for enhanced place terms. #AD

    Full T&C's Apply

  • Sky Bet Best Odds Guaranteed

    skybet logo
    BOG BONUS
    Sky Bet has a best odds guaranteed promotion on all horse racing events in the UK and Irish Racing

    NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY. 5P MINIMUM STAKE. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS EXCLUDE VIRTUALS. FREE BETS ARE NON WITHDRAWABLE. NO FREE BET EXPIRY. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY. #AD 18+. BEGAMBLEAWARE.ORG

    Full T&C's Apply

  • BetVictor Best Odds Guaranteed

    betvictor logo
    BEST ODDS GUARANTEED
    If the Starting Price (SP) of your winning selection is bigger, BetVictor BOG will pay you the bigger price payout

    18+ Take the Early Price at any UK or Irish Horse Racing or Greyhound Meeting (applies to bets placed on the day of the race between 09:00 & the start of the race) & we’ll pay out at the Starting Price if it’s bigger. #AD

    Full T&C's Apply

  • Ladbrokes BOG

    ladbrokes logo
    LADBROKES BEST ODDS GUARANTEED
    The Ladbrokes Best Odds Guarantee for Horse Racing and Greyhound racing is an amazing betting promotion for bettors

    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions apply. #AD

    Full T&C's Apply

  • Coral BOG

    coral logo
    CORAL BEST ODDS GUARANTEED
    Best Odds Guaranteed is Coral’s commitment to making sure sports betting clients get great value by paying out at the better price if the odds on your horse drifts in the market.

    18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions apply. #AD

    Full T&C's Apply

  • Betfair BOG

    betfair logo
    BETFAIR BEST ODDS GUARANTEED
    Betfair Sportsbook offer Best Odds Guaranteed (BOG) on all UK & Irish Horse Racing sporting events

    New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. Please Gamble Responsibly. #AD

    Full T&C's Apply

  • Betfred BOG

    betfred logo
    BETFRED BEST ODDS GUARANTEED
    Best Odds Guaranteed applies to bets placed after 08:00 on the day of the race in Betfred Betting Shops or Betfred’s Online Gambling Platform

    New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

    Full T&C's Apply

  • Paddy Power BOG

    paddypower logo
    PADDY POWER BEST ODDS GUARANTEED
    Paddy Power offer Best Odds Guaranteed on selected UK & Irish Horse Racing from 8am on the day of the race

    New customers only. Place your FIRST bet on any market at odds of min 2.0 (EVS) and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. #AD

    Full T&C's Apply

  • Parimatch BOG

    parimatch logo
    BEST ODDS GUARANTEED
    Parimatch have Best Odds Guaranteed on UK & Irish Horse Racing

    18+ New Customers Only. Opt-in, bet on Horse Racing within 7 days of registration. Get your stake refunded up to £30 in Free Bets for set markets if your bet loses (odds 3.00+). Free bets expire in 7 days. Card payments only. Offer valid from 16:00 UK time 04/08/2023. begambleaware.org | #AD Please Gamble Responsibly

    Full T&C's Apply

What are bog bets?

Best odds guaranteed means if the odds of the horse you bet on increase after you place your bet, you’ll get paid at the higher odds if it wins.

BOG bets are a common betting promotion found by many online bookmakers.

BOG stands for Best Odds Guaranteed and makes a huge difference to your payout if your selections drift in the betting market.

When you take an early price and the betting odds are drifting (odds offered on your pick are getting bigger) with BOG bets you get paid on the increased starting price odds.

Which Bookmakers Offer Best Odds Guaranteed in 2024?

Here are the bookmakers and betting sites that offer the best odds guaranteed offers and best odds guaranteed promotion options with their horse racing and sports betting options:

Do bet365 offer Best Odds Guaranteed?

Bet365 offer the best odds guaranteed bonus on all UK and Irish Horse Racing bets.

The Best odds guaranteed betting feature is offered earliest by bet365 which makes them the number one BOG UK Bookmaker.

We think the bet365 feature of allowing you to bet the day before the race though is a huge bonus and only Sportingbet or Boylesports BOG allow this the Day or Night before the betting event starts.

Find out more with our full guide to bet365 best odds guaranteed bonus feature including the comprehensive list of terms and conditions.

Are Boylesports best odds guaranteed?

Boylesports offers all punters the BOG betting feature.

Customers at Boylesports can take advantage of the bigger odds on horse racing even if they take an early price.

Boylesports will pay you out on the SP if it is bigger than the early price you have taken.

Boylesports best odds guaranteed bonus allows you to bet the day or night before the betting event similar to bet365 BOG and Sportingbet BOG.

Find out more with our full guide to Boylesports best odds guaranteed bonus feature including the in-depth list of terms and conditions content, check out their best odds guaranteed promotion today.

Do Ladbrokes Pay Best Odds Guaranteed?

Ladbrokes offers best odds guaranteed on all British and Irish horse racing betting events.

Ladbrokes and Coral have made the executive decision to offer Best Odds Guaranteed in their betting shops on all bets taken over the counter on British and Irish racing.

Ladbrokes horse racing is always a go-to place when it comes to horse racing betting and they’ve got a competitive Ladbrokes best odds guaranteed today promise promotion online.

The best odds guaranteed promise with Ladbrokes is limited to £50k per day in bets. This promotion does not include Enhanced Win Only and Place Only Bets. It does, however, incorporate early prices, board prices, singles and multiple horse racing bet types.

Ladbrokes have also really taken BOG bonuses to another level with their best odds guaranteed plus offers.

Find out more about the Ladbrokes best odds guaranteed Plusfor a full guide on their terms and offers.

Does Betfair Do Best Odds Guaranteed?

Betfair Sportsbook offers Best Odds Guaranteed bonus on all UK & Irish Horse Racing events.

The BOG betting feature starts at 8 am on the day of the race when using the Betfair Betting App.

Betfair also carries the best odds guarantee, allowing you to use it for both an early price or starting price betting, depending on which is the biggest.

This means bets placed will always receive the best odds with Betfair.

The best odds guarantee with Betfair also extends to their other vast and brilliant exchange markets, where you can choose to lay or back a horse. This is different from some of the other betting brands. Betfair is one of the best horse racing betting sites in the UK for reasons such as this.

Read our full Betfair best odds guaranteed for everything that you need to know before placing a wager with this top bookmaker, check out their best odds guaranteed promotion today.

Do William Hill Pay Best Odds Guaranteed?

William Hill offers best odds guaranteed on horse and greyhound racing in the UK and Ireland.

William Hill’s Best Odds Guaranteed is a guarantee that if you are placing a bet on horse racing or greyhound racing in the UK and your bet wins William Hill will pay you the biggest price.

William Hill online betting has a vast horse racing market (as you would imagine from a world-leading bookmaker) and it’s made better with their best odds guaranteed offers that are available when betting online.

Find more on our guide to William Hill best odds guaranteed.

Corals Best Odds Guaranteed

Coral offers Best Odds Guaranteed on every UK & Ireland horse race.

Coral racing is a popular horse racing outfit with broad markets and a lot of UK coverage on various meetings. They are also part of the bookmakers that offer best odds guaranteed as part of their promotions so their punters always get bigger odds.

This applies to UK and Irish race meetings only and cannot be used on International events. Similarly, you are unable to use the offer on enhanced win-only bets. Coral best odds guaranteed is a great pick, especially with the win limits.

Yet, there’s a lot of freedom with their offer and they allow you to bet on the day of the race. Take the best horse racing odds and also enjoy the fact that it’s capped at £50k, meaning that it’s suitable for all types of bettors.

Do Unibet Pay Best Odds Guaranteed?

Unibet offers the best odds guaranteed on UK & IRE Horse Races.

When you place your horse racing bet with Unibet, take the price on your selection and if the starting price is bigger we will pay you out at the bigger odds.

The Unibet Best Odds Guaranteed betting offer is available daily from 8 am on the day of the race on all UK and Ireland horse racing bets.

The BOG offer is not available on ante-post betting, non-runner no bet, cover bets and in-play bets.

Paddy Power Best Odds Guaranteed

Paddy Power offers Best Odds Guaranteed on all horse races.

Paddy Power best odds guaranteed is great, thanks to the coverage and range of bets that are available. They are one of the most popular Irish betting sites and indeed in the UK for a whole range of reasons.

You can use their Paddy Power best odds guaranteed offers and place a bet on the actual day of the race. Start placing a bet from 8am on the morning of the race, if the SP has higher odds you will be able to take that price with the best odds guaranteed promise. This is available on all UK and Irish races.

Does Betfred Do Best Odds Guarantee?

Betfred offers the best odds guaranteed payouts for bettors.

Betfred racing is known for being the bonus kings and it’s fitting that they are part of the bookmakers that offer the best odds guaranteed betting bonus.

This means that can take an early price and still be guaranteed the starting price if that ends up bigger. This is available from 8 am on the day of the meeting. Plus, you will be able to bet on Irish horse racing and UK horse racing.

Betfred best odds races in shop (Betfred betting shops) are not always offered so it is always best to get Betfred best odds guaranteed with an online account – Betfred is one of the major bookies to provide an early betting time.

Do Sportingbet Pay Best Odds Guaranteed?

Sportingbet pay Best Odds Guaranteed for UK and Irish races.

If you take a fixed price on a horse (early price or show price) and the Starting Price is bigger, Sportingbet will pay out the biggest price because offer best odds guaranteed on all Irish and British Horse Racing.

Sportingbet is a lesser-known bookmaker but like the major player offers best odds guaranteed to all punters betting online with them.

You can place horse racing bets on UK racecourses or Irish racecourses with Sportingbet and you will be guaranteed the higher price.

Find out more information on the best odds guaranteed offer by Sportingbet in our guide.

Is BetVictor Best Odds Guaranteed?

BetVictor offers the Best Odds Guaranteed on all UK & Ireland horse racing.

so if you take a price on a horse and the Starting Price (SP) is bigger then BetVictor

Betvictor horse racing has joined many of the best mobile betting apps in offering the best odds guaranteed bonus feature so if you take a price on a horse and the Starting Price (SP) is bigger then BetVictor will payout on the largest odds.

Check out the guide to BetVictor best odds guaranteed special bonus, also remember to check best odds guaranteed time as they can differ from bookie to bookie.

Betdaq Best Odds Guaranteed

Betdaq horse racing offers best odds guaranteed to all horse racing bets in UK and Ireland.

So if any early price is taken and your SP starts higher you will be guaranteed the better odds provided. This is what we would expect from a market leader like them.

Check out the guide to Betdaq best odds guaranteed special bonus, also remember to check best odds guaranteed time as they can differ from bookie to bookie.

MansionBet Best Odds Guaranteed

MansionBet allows for best odds guaranteed bets for horse and greyhound races.

Check out more on the MansionBet Best Odds Guaranteed for all the details and relevant terms and conditions.

If you haven’t heard of MansionBet, they are known for their sports betting, with an entire catalogue of different sports and chances to win. They are a growing and popular bookmaker for good reason.

888Sport Best Odds Guaranteed

888 offer best odds guaranteed for UK and Irish races.

888 horse racing is a well-known gambling site that has a colossal sports betting platform. It comes complete with lots of sports markets including a vast horse racing range.

Enjoy greyhound racing and horse racing with 888 best odds guaranteed. There are no time restrictions, and it’s easy to use. Plus, you will find great coverage of horse racing and other sports on this site, you can place single, multiple and each-way bets.

Don’t forget if you are lucky enough to win with best odds guaranteed from any bookmaker you can use our bet calculator to work out your winnings and what you can expect back.

10bet Best Odds Guaranteed

10bet does not offer Best Odds Guaranteed at this moment.

Again a lesser-known but great online bookmaker but one we think is great, 10bet is an online bookmaker that offers a range of horse racing and it displays some exciting deals throughout the year.

SkyBet Best Odds Guaranteed

SkyBet offers Best Odds Guaranteed on UK and Irish meetings for racing.

What’s great about Skybet BOG offers is that you will be able to enjoy it from early in the morning and they also provide some incredible prices in general.

You aren’t able to use these odds on International horse racing. Just like the other best odds guaranteed promotions, you can be sure that Skybet will offer best odds for your own peace of mind.

If you take an early price, you still get the best price regardless.

What are the best odds guaranteed times?

Here are the best odds guaranteed times by bookmaker:

  • Bet365 BOG – Day Before
  • SportingBet BOG – Day Before
  • Boylesports BOG – Day Before
  • Coral BOG – Before 9 am on the day of race
  • Betfred BOG – Before 9 am on the day of the race
  • Betfair BOG – Before 9 am on the day of the race
  • Bwin BOG – Before 9 am on the day of the race
  • Paddy PowerBOG – Before 9 am on the day of the race
  • Unibet BOG – Before 9 am on the day of the race
  • Grosvenor Sport BOG – Before 9 am on the day of the race
  • Betway BOG – After 9 am on the day of the race
  • BetVictor BOG – After 9 am on the day of the race
  • William Hill BOG – After 9 am on the day of the race
  • 888sport BOG – After 9 am on the day of the race
  • VirginBet BOG – After 9 am on the day of the race

What betting sites offer best odds guaranteed the night before?

Here are the bookmakers offering best odds guaranteed night before the betting event:

  • Bet365 Night Before BOG Guarantee
  • Boylesports Night Before BOG Guarantee
  • SportingBet Night Before BOG Guarantee

What is the Best Odds Guaranteed (BOG)?

Best Odds Guaranteed (BOG) means you will be paid the best odds on your selection at all times.

If you selected an early price with shorter odds and by the time of the off the odds had drifted (got bigger) you will be paid at the higher price. It’s basically an insurance policy to get the best odds.

It is a win-win scenario for the punter as you no longer have the dilemma of picking between an Early Price or a Starting Price and having to guess the market.

So whether the starting price odds or early price odds are bigger, you will get paid on the best and biggest odds at all times.

A best odds guaranteed horse racing promotion can be enjoyed for the UK and Irish horse racing, in fact, some bookmakers even offer this deal on greyhound racing.

An Example of BOG with Betting Sites

Imagine this, you and a friend both back the same horse at 8am in the morning (early price horse racing).

You bet with a best odds guaranteed bookmaker (best odds bookies), and your friend a standard bookmaker without the best odds guaranteed promise.

You both get odds of 1/1 in the morning. The horse wins with a starting price of 5/2 later that day.

This means you get paid at odds of 5/2 and your friend at 1/1.

Meaning that you win £25 and your friend £10.

How Do You Get Racing Best Odds Guaranteed?

To get the best odds guaranteed on racing you place your bet and it will be automatically applied.

Getting the best odds is now simple as most of the top bookmakers offer this as standard and automatically apply this to your bets.

Further up this page, you will find the full list of best odds guaranteed bookmakers today. Simply click on the link in those sections and we break down each bookmaker and their offer individually. You can then place a bet with peace of mind, placing an early bet but knowing that you will get the highest odds regardless.

Best Odds Guaranteed on Multiple Bets

Not all online bookmakers accept the best odds guaranteed on multiples.

Some bookies say they do not apply BEST ODDS GUARANTEED to the following bet types:

  • Lucky15 Bets
  • Lucky31 Bets
  • Lucky63 Bets

Some offer the BOG deal on doubles and trebles.

You will see the big difference BOG deals can make on Multiples so always try to select a betting company offering BOG on multiples.

Best Odds Guaranteed Lucky 15

The best horse racing betting companies will allow the BOG dealon a lucky 15 bet.

Some bookmakers exclude lucky 15’s, Lucky 31’s & Lucky 63’sfrom BOG promotions so always check with your preferred bookmaker.

The best BOG promotions for lucky 15 bets are Bet365, William Hill, Paddy Power and Unibet.

Who Offers Best Odds Guaranteed in Shops?

Here are all the high-street bookmakers that offer the best odds guaranteed in shops:

The best odds guaranteed times in high-street betting shops are usually between 11am-1pm.

What We Look For in Our Best Odds Guaranteed Listings

When picking out the best odds guaranteed bookmakers above, we considered a number of factors. This included the time you’re able to start betting, the win limits and how reputable the brand is as a whole.

Take a look at some of the features that you should be considering before signing up or capitalising on the best odds guaranteed sites promotions:

Time

Timing of placing the bet is significant as it allows you to get an early price.

Some bookies offer best odds guaranteed times from as early as 8 am on the day of meetings, whereas others do not let any customer bet with this promo until noon. Some generous bookmakers may allow you to place a best-odds guaranteed bet the day before, although this is rare.

It is crucial because the earlier your bets are placed the better your chance of capturing the best odds and that’s because you will capitalise on any fluctuating prices. If there is a huge range or movement throughout the day, you can rest assured that you have the highest odds.

Betting Odds

As well as looking directly at the Best Odds Guaranteed promise, it’s key to check out the bookmaker as a whole. Do they provide good odds? What odds can you get on the UK and Irish horse racing? We have handpicked the very best horse racing bookies and placed them in our list. It’s great getting the guarantee of the best early price or starting price but you need to make sure that those odds are competitive.

The likes of William Hill, Bet365, Ladbrokes and 888Sport, are always providing fantastic horse racing betting odds, so when looking for when searching for “what bookies has the best odds?”, these are great to start with.

Win Limits

Many companies set a limit on their best odds guaranteed wins, with the winnings capped. Sometimes they’re not advertised, and you have to dig into the terms and conditions. We have specified some of the better conditions above, with Ladbrokes and Coral offering an impressive £50k win limit, enabling all punters to play for big, real money prizes.

Multiple Betting Sites

Bet on multiple big horse racing events for more significant rewards and still enjoy the guarantee of the best odds.

Many of the listed sites offer the opportunity to place single or multiple picks. With that said, you are unable to take advantage of specific bets or offers such as enhanced win-only.

Day Before Race

Extending on the timing of the best odds guaranteed offers, you can find few sites that allow you to capitalise on an early price the day before a race:

  • Bet365
  • Boylesport
  • SportingBet

International Racing – Best Bookmakers Odds

In general, international racing is excluded from any best odds guaranteed terms. You can place bets using this for horse racing in the UK and Ireland.

On rare occasions, you may find a bookmaker that offers this deal with International events such as the Dubai World Cup, Breeders Cup, Durban July Handicap and Kentucky Derby.

The trusted and most popular do not currently apply this promotion to International meetings.

Strategy When Betting With Best Odds Guaranteed

The best horse racing betting strategy when using the best odds guaranteed method is to:

  1. Research your selections the night before the race
  2. Wager your bets the earliest you can the day before (with Boylesports or Bet365)
  3. The BOG will apply to all bets so paid on the biggest price
  4. Withdraw your enhanced odds winnings

Take the earliest bet that you can as it pays to research the bookmakers that allow you to bet the day before the race.

We have listed them above, use them to take an early price; you can then enjoy the changing odds.

Applying BOG in your betting strategy is great to find the best value in the betting markets. Utilising the best odds guaranteed offers from bookmakers helps punters get the early priced selections with zero risk if drifts in the market.

You’re also able to enjoy using the best odds guaranteed in conjunction with Betfair exchange to place different bets, lay bets and more.

Most BOG promos do not apply to ante-post bets on both UK & Irish racing.

You could find your betting account being restricted with eligibility for BOG promotions being removed, or worse still, your account being closed if you win too much money.

Using the Best Odds Guaranteed Strategy is great but tread carefully to avoid restrictions and account closures.

Greyhound Best Odds Guaranteed Betting Sites

There are only five bookmakers who currently offer the best odds guaranteed on greyhound racing.

The Greyhound Best Odds Guaranteed Betting Sites are:

  • bet365 bookmaker
  • William Hill bookmaker
  • Betfair Sportsbook
  • Ladbrokes bookmaker
  • Coral bookmaker

We get asked about Greyhound BOG betting, most of the online bookmakers we have listed above extend these promotions to Greyhound bet types as well.

Why Do Bookies to Best Odds Guaranteed Promotions

Bookmakers offer the “Best Odds Guaranteed” (BOG) promotion as a way to attract and retain customers while providing a competitive and customer-friendly service. This promotion specifically applies to horse racing and ensures that bettors receive the best possible odds for their bets.

Here’s why bookies offer Best Odds Guaranteed promotions:

  • Customer Attraction and Retention: The betting industry is highly competitive, and bookmakers use promotions like BOG to stand out and attract new customers. Offering better value to bettors makes the bookmaker more appealing, potentially leading to increased user registrations and activity.
  • Customer Satisfaction: BOG promotions enhance customer satisfaction by assuring bettors that they will receive the highest possible odds. This instills confidence in the bookmaker’s fairness and transparency, fostering trust and loyalty among bettors.
  • Competitive Edge: Offering BOG sets a bookmaker apart from competitors that don’t provide this feature. Bettors are more likely to choose a bookmaker that gives them the opportunity for better returns on winning bets.
  • Encourages Early Betting: BOG encourages bettors to place bets early in the day, often before the official starting prices (SPs) are announced. This leads to increased betting activity throughout the day, benefiting the bookmaker’s revenue.
  • Increased Betting Volume: The assurance of receiving the best odds encourages bettors to place larger wagers. This boosts the overall betting volume, benefiting both the bookmaker and the bettors.
  • Promotes Responsible Gambling: By offering a promotion that guarantees the best odds, bookmakers promote a fair and responsible gambling environment. This aligns with industry regulations and ethical standards.
  • Positive Public Image: BOG promotions contribute to a positive public image for the bookmaker. It demonstrates that they are focused on customer satisfaction and are willing to offer better terms to bettors.
  • Enhances In-Play Betting: While BOG is primarily associated with horse racing, some bookmakers extend similar concepts to other sports, particularly in-play betting. This promotes more dynamic betting experiences.

In summary, bookmakers offer Best Odds Guaranteed promotions to attract and retain customers, create a competitive advantage, boost betting activity, encourage responsible gambling, and enhance their public image. These promotions not only benefit the bettors but also contribute to the bookmaker’s overall business success.

Facts about Best Odds Guaranteed Promotions

  • Best Odds Guaranteed (BOG) is a promotion offered by UK bookmakers on horse racing.
  • The promotion means that if you take a price on a horse and the SP returns greater than that price, you will be paid out at the higher odds.
  • The promotion is available on all UK and Irish horse racing.
  • BOG is not available on ante-post bets, bets on international racing, or on the Tote.
  • The promotion is available on single and multiple bets.
  • The promotion is not available on live betting.
  • The promotion is available on mobile betting.
  • The minimum odds for the promotion are 1/2 (1.5).
  • The minimum stake for the promotion is £1
  • The promotion is available on bets placed on the day of the race
  • The promotion is not available on in-play bets
  • Free bets are sometimes excluded.

Best Odds Guaranteed FAQs

✅ How do you get the best odds guaranteed?

You get the best odds guaranteed when you are signed to a top betting site offering this – check out our list for the current ones.

This great feature will be automatically applied to your selections (certain terms and conditions will apply).

This means that you can bet early with peace of mind, knowing that if the starting price is bigger you will be paid at that.

✅ Is BOG the same as best odds guaranteed?

BOG is the same as best odds guaranteed. BOG is basically the abbreviation for best odds guaranteed.

✅ Do bookies offer BOG for all betting markets?

Bookies do not offer BOG for all marketing markets.

However, most bookies offer BOG on a range of betting markets including racing, football, rugby, tennis and athletics.

Read our review for the best ones today.

✅ Why do bookmakers offer best odds guaranteed?

Bookmakers offer best odds guaranteed for punters as they know it’s something that keeps their customers happy – giving peace of mind.

Most bookies offer it on UK and Irish horse racing as standard.

✅ How Many Best Odds Guaranteed can I place at a time?

You can place as many best odds guaranteed you like at a time.

However, remember to always bet within your means and responsibly at all times.

✅ What is “Best Odds Guaranteed”?

Best Odds Guaranteed is a perk offered by online bookies so that the punters get the best betting odds.

✅ What types of bets are eligible for “Best Odds Guaranteed”?

Most bets are eligible for Best Odds Guaranteed but most commonly it is singles, doubles and acca bets.

✅ Do I need to do anything special to take advantage of “Best Odds Guaranteed”?

You do not need to do anything special to take advantage of Best Odds Guaranteed, if this perk is offered by your bookmaker, it will automatically applied to your bet.

Summary of Best Odds Guaranteed Promotion

There are many best odds guaranteed bookies on the market today, in fact, many now offer this as a standard practice.

Our comprehensive list of all bookmakers offers the best odds guarantee on horse racing in UK and Ireland, which is a superb special offer for existing customers.

Each will have its own terms and conditions but all ultimately offer you the bigger price payout on your selections.

Most allow betting from 9am on the day of the race with some offering this from the day before – which is even better.

Check out our full guide to find the best one for you and your needs.