Best Odds Guaranteed

Best Odds Guaranteed (sometimes known as BOG) is a great way to capitalise and make sure that you are always getting the best odds on your racing and sports betting. Thankfully most online bookmakers are now offering this as part of their standard promotions and ongoing deals.

Check the best ones out today and find out which online bookies will offer you best odds guaranteed as well as other great bonuses which you can take advantage of.

Best Odds Guaranteed Bookies

Read our guide to find out more about information about best odds guarantee bookmakers, their current offers and other useful tips to see if they could be a new online bookmaker for you.

Which Bookmakers Do the Best Odds Guaranteed?

Here are the bookmakers that offer the best odds guaranteed offers with their horse racing and sports betting:

Bet365 Best Odds Guaranteed

A leading online bookmaker, Bet365 offer a price promise, guaranteeing the best odds and matching the other big betting sites.

Bet365 offer a best odds guaranteed promise, allowing you to get the best odds regardless of whether these change before the start of a race (this is applicable for both UK and Irish horse racing) or another event.

One of the standout features of this reputable bookie is that they allow you to take a price and place a bet the day before with the best odds guaranteed promise, this is rare as most other sites only allow you to take this from 9am on the morning of the race.

The Bet365 Best Odds Guaranteed comes with terms and conditions, as you would imagine, so you should also check them out. We think the feature of allowing you to bet the day before the race though is a huge bonus.

Ladbrokes Best Odds Guaranteed

Ladbrokes are always a go-to place when it comes to horse racing and they’ve got a competitive best odds guaranteed promise promotion online.

It is available across all UK and Irish horse racing and is even available for greyhound racing.

The best odds guaranteed promise with Ladbrokes is limited to £50k per day in bets. This promotion does not include Enhanced Win Only and Place Only Bets. It does, however, incorporate early prices, board prices, singles and multiple bets.

Find out more about the Ladbrokes Best Odds Guaranteed for a full guide on their terms and offers.

Betfair Best Odds Guaranteed

Betfair also carries the best odds guaranteed prices, allowing you to use it for both an early price or starting price, depending on which is the biggest.

This means bets placed will always receive the best odds with Betfair.

The best odds guarantee with Betfair also extends to their other vast and brilliant exchange markets, where you can choose to lay or back a horse. This is different from some of the other betting brands. Betfair is one of the best racing betting sites in the UK for reasons such as this.

Read our full Betfair Best Odds Guaranteed for everything that you need to know before placing a wager with this top bookmaker.

William Hill Best Odds Guaranteed

William Hill has a vast horse racing market as you would imagine from a world-leading bookmaker; it’s made better by their best odds guaranteed offers that are available online.

What’s great about William Hill is that you can place the bet from midnight onwards, most bookies make you place after 9am on the day of the race. Therefore to get the biggest and best prices, taking advantage of potential fluctuation and the shortening of ads, place the bet early. Customers are then guaranteed the biggest odds with William Hill.

The William Hill best odds guaranteed includes horse racing and greyhound meetings as well.

Find William Hill Best Odds Guaranteed more information on our dedicated page.

Coral Best Odds Guaranteed

Coral is a popular horse racing outfit with broad markets and a lot of UK coverage on various meetings. They are also part of the bookmakers that offer best odds guaranteed as part of their promotions.

This applies to UK and Irish race meetings only and cannot be used on International events. Similarly, you are unable to use the offer on enhanced win-only bets. Coral Best Odds Guaranteed is a great pick, especially with the win limits.

Yet, there’s a lot of freedom with their offer and they allow you to bet on the day of the race. Take the best odds and also enjoy the fact that it’s capped at £50k, meaning that it’s suitable for all types of bettors.

Paddy Power Best Odds Guaranteed

Paddy Power is another well-known online bookie that showcase lots of horse racing and greyhound racing. Paddy Power Best Odds Guaranteed is great, thanks to the coverage and range of bets that are available.

You can utilise their best odds guaranteed offers and place a bet on the actual day of the race. Start placing a bet from 8am on the morning of the race, if the SP has higher odds you will be able to take that price with best odds guaranteed promise. This is available on all UK and Irish races.

BetFred Best Odds Guaranteed

Betfred is known for being the bonus kings and it’s fitting that they are part of the bookmakers that offer best odds guaranteed.

This means that can take an early price and still be guaranteed the starting price if that ends up bigger. This is available from 7am on the day of the meeting. Plus, you will be able to bet on Irish horse racing and UK horse racing. Betfred Best Odds Guaranteed is one of the major bookies to provide an early betting time.

Sportingbet Best Odds Guaranteed

Sportingbet is a lesser-known bookmaker but like the major player offers best odds guaranteed to all punters betting online with them.

You can place horse racing bets on UK racecourses or Irish racecourses with Sportingbet and you will be guaranteed the higher price. Find out more information on the best odds guaranteed offer by Sportingbet in our guide.

BetVictor Best Odds Guaranteed

Betvictor have joined many of the best betting companies in offering best odds guaranteed to all horse racing bets.

So if any early price is taken and your SP starts higher you will be guaranteed the better odds provided. This is what we would expect from a market leader like them.

Check out the guide to BetVictor best odds guaranteed special bonus.

Mansionbet Best Odds Guaranteed

MansionBet allows for best odds guaranteed bets from 10am on the day of the race, this is a little later than most of the other brands but they at least still offer this promo.

Check out more on the Mansion Bet Best Odds Guaranteed for all the details and relevant terms and conditions.

If you haven’t heard of MansionBet, they are known for their sports betting, with an entire catalogue of different sports and chances to win. They are a growing and popular bookmaker for good reason.

888Sport Best Odds Guaranteed

888 is a well-known gambling site that has a colossal sports betting platform. It comes complete with lots of sports markets including a vast horse racing range.

Enjoy greyhound racing and horse racing with 888 Best Odds Guaranteed. There are no time restrictions, and it’s easy to use. Plus, you will find great coverage of horse racing and other sports on this site, you can place single, multiple and each-way bets.

10bet Best Odds Guaranteed

Again a lesser-known but great online bookmaker, 10Bet is an online bookmaker that offers a range of horse racing and it displays some exciting best odds guaranteed deals.

Place the picks on the day of the race, you can then secure an early price in the comfort you will be paid at bigger odds if they drift. You will also find many other promotions for sports betting on this site. Find out more about 10Bet Best Odds Guaranteed by using our full guide and review.

They offer best odds guaranteed on UK and Irish racing, as do the others in this guide.

Skybet Best Odds Guaranteed

SkyBet have best odds offers that can be enjoyed from 9am on the race day, these odds are available on UK and Irish meetings for racing. What’s great about Skybet BOG offers is that you will be able to enjoy it from early in the morning and they also provide some incredible prices in general.

You aren’t able to use these odds on International horse racing. Just like the other best odds guaranteed promotions, you can be sure that Skybet will offer best odds for your own peace of mind.

If you take an early price, you still get the best price regardless.

What is the Best Odds Guaranteed?

It means you will be paid the best odds on your selection at all times. So if you selected an early price with shorter odds and by the time of the off the odds had drifted (got bigger) you will be paid at the higher price. It’s basically an insurance policy to get the best odds.

It is a win-win scenario for the punter as you no longer have the dilemma of picking between an Early Price or a Starting Price and having to guess the market.

So whether the starting price odds or early price odds are bigger, you will get paid on the best and biggest odds at all times.

A best odds guaranteed horse racing promotion can be enjoyed for the UK and Irish horse racing, in fact, some bookmakers even offer this deal on greyhound racing.

An Example of BOG

Imagine this, you and a friend both back the same horse at 8am in the morning.

You bet with a best odds guaranteed bookmaker, and your friend a standard bookmaker without the best odds guaranteed promise.

You both get odds of 1/1 in the morning; it wins with a starting price of 5/2 later that day.

This means you get paid at odds of 5/2 and your friend at 1/1.

Meaning that you win £25 and your friend £10.

How Do You Get the Best Odds Guaranteed?

Getting the best odds is now simple as most of the top bookmakers offer this as standard and automatically apply this to your bets. Further up this page, you will find the full list of best odds guaranteed bookmakers today.  Simply click on the link in those sections and we break down each bookmaker and their offer individually. You can then place a bet with peace of mind, placing an early bet but knowing that you will get the highest odds regardless.

What We Look For in Our Best Odds Guaranteed Listings

When picking out the best odds guaranteed bookmakers above, we considered a number of factors. This included the time your able to start betting, the win limits and how reputable the brand is as a whole.

Take a look at some of the features that you should be considering before signing up or capitalising on the best odds guaranteed promotions:


Timing of placing the bet is significant as it allows you to get an early price. Some bookies offer odds from as early as 8am on the day of meetings, whereas others do not let any customer bet with this promo until noon. Some generous bookmakers may allow you to place a best odds guaranteed bet the day before, although this is rare.

It is crucial because the earlier your bets placed the better chance of capturing the best odds and that’s because you will capitalise on any fluctuating prices. If there is a huge range or movement throughout the day, you can rest assured that you have the highest odds.


As well as looking directly at the Best Odds Guaranteed promise, it’s key to check out the bookmaker as a whole. Do they provide good odds? What odds can you get on the UK and Irish horse racing? We have handpicked the very best horse racing bookies and placed them in our list. It’s great getting the guarantee of the best early price or starting price but you need to make sure that those odds are competitive.

The likes of William Hill, Bet365, Ladbrokes and 888Sport, are always providing fantastic race odds.

Win Limits

Many companies set a limit on their best odds guaranteed wins, with the winnings capped. Sometimes they’re not advertised, and you have to dig into the terms and conditions. We have specified some of the better conditions above, with Ladbrokes and Coral offering an impressive £50k win limit, enabling all punters to play for big, real money prizes.

Multiple Betting

Bet on multiple events for more significant rewards and still enjoy the guarantee of the best odds. Many of the listed sites offer the opportunity to place single or multiple picks. With that said, you are unable to take advantage of specific bets or offers such as enhanced win-only.

Day Before Race

Extending on the timing of the best odds guaranteed offers, you can find few sites that allow you to capitalise on an early price the day before a race:

  • Bet365
  • Boylesport
  • SportingBet

International Racing

In general, international racing is excluded from any best odds guaranteed terms. You can place bets using this for horse racing in the UK and Ireland. On rare occasions, you may find a bookmaker that offers this deal with International events. The trusted and most popular do not currently apply this promotion to International meetings.

Strategy When Betting With Best Odds Guaranteed

The best strategy when using the best odds guaranteed method is to take the earliest bet that you can. That’s why it pays to research on the bookmakers that allow you to bet the day before the race. We have listed them above, use them to take an early price; you can then enjoy the changing odds.

You’re also able to enjoy using the best odds guaranteed in conjunction with Betfair exchange to place different bets, lay bets and more.

Frequently Asked Questions About Best Odds Guarantee Bookies

How do you get the best odds guaranteed?

Basically, make sure that you are signed up to a best odds guaranteed bookmaker – check out our list for the current ones. When you are, this great feature will be automatically applied to your selections (certain terms and conditions will apply). This means that you can bet early with peace of mind, knowing that if the starting price is bigger you will be paid at that.

Do bet365 do best odds guaranteed?

Yes they do. They apply best odds guaranteed as a standard to all bets. Most bookies only offer this from 9am on the day of the race but with Bet365 they offer this from the day before so you can get hopefully get an even bigger price on both UK and Irish horse racing.

Is BOG the same as best odds guaranteed?

Yes BOG is the abbreviation for best odds guaranteed.

Which online bookmakers do best odds guaranteed?

Most of the leading online bookies offer best odds guaranteed offers to current and existing customers as standard.

Do Skybet do best odds guaranteed (BOG)?

Yes they do, check them out our site and find out how to take advantage.

Why do bookmakers offer best odds guaranteed?

Bookies apply best odds guaranteed for punters as they know it’s something that keeps their customers happy – giving peace of mind. Most bookies offer it on UK and Irish horse racing as standard.

Do bookies offer BOG for all betting markets?

No, there are certain terms and conditions with regards to best odds guaranteed with some bookmakers restricting it to certain events. It is best to check our guide for the most up to date information.

Summary of Best Odds Guaranteed Bookmakers

There are many best odds guaranteed bookies on the market today, in fact, many now offer this as a standard practice.

Each will have their own terms and conditions but all ultimately offer you the bigger price payout on your selections. Most allow betting from 9am on the day of the race with some offering this from the day before – which is even better.

Check out our full guide to find the best one for you and your needs.