Betfred Best Odds Guaranteed

Betfred Best Odds Guaranteed applies to qualifying horse racing bets placed after 8am on the day of the race.

For online customers, the current offer covers qualifying Win and Each-Way bets on UK and Irish horse racing.

If you take a fixed price and your horse wins at a bigger official Starting Price, Betfred settles a qualifying bet at the bigger SP.

If the price you originally took is bigger than SP, you keep your original price.

Betfred also offers BOG through its betting shops, although some rules differ between online and retail betting.

The most notable difference concerns Lucky 15, Lucky 31 and Lucky 63 bets. These are excluded from online BOG but currently qualify for BOG in Betfred shops.

Betfred BOG at a Glance

Betfred BOG Feature	Current Position
BOG available	Yes
Start time	8am on race day
UK racing	Yes
Irish racing	Yes
Online	Yes
Betting shops	Yes
Win bets	Qualifying
Each-Way bets	Qualifying
Ante-post	No
Tote/Pari-Mutuel	No
Free Bet funds	No
Super Extra Place races	No
Specials/boosts	No
Starting Price bets	No
Lucky 15/31/63 online	No
Lucky 15/31/63 in Betfred shops	Yes
Rule 4	Can apply

These are the current terms and can change. Check that the individual market qualifies before betting.

What Is Betfred Best Odds Guaranteed?

Best Odds Guaranteed protects an eligible fixed price against a horse drifting to a bigger Starting Price.

Suppose you back a horse with Betfred at 5/1.

The horse subsequently drifts and wins at an official SP of 10/1.

A qualifying BOG bet is settled at 10/1 rather than 5/1.

For a £10 win bet:

Settlement	Profit	Total Return
5/1	£50	£60
10/1 BOG	£100	£110

BOG has increased the return by £50.

The concession only matters if the horse wins and the official SP is bigger than the qualifying fixed price you accepted.

What Happens if the Betfred Early Price Is Bigger Than SP?

You keep the bigger early price.

Suppose you back a horse at 8/1.

It shortens throughout the day and starts at 4/1.

The horse wins.

A qualifying bet remains settled at the 8/1 price you originally accepted.

For a £10 stake:

£10 at 8/1 returns £90.

£10 at 4/1 would return £50.

You therefore retain the benefit of having taken the stronger early price.

BOG works in both market directions from the bettor’s perspective.

If your price is bigger, you keep it.

If the qualifying SP is bigger, Betfred uses the SP.

What Time Does Betfred BOG Start?

Betfred’s current BOG qualifying period starts at 8am on the day of the race.

This applies to qualifying UK and Irish racing.

A bet placed before 8am should not be assumed to receive the concession simply because Betfred has already published an early price.

The time you place the bet matters.

This distinction becomes particularly relevant during major festivals when markets can be active from the previous evening or early morning.

Does Betfred BOG Apply the Night Before?

Not under the standard current BOG terms.

Betfred states that qualifying bets need to be placed after 8am on the day of the race.

You can still take an available fixed price earlier.

That does not make the wager a qualifying BOG bet.

This creates a genuine decision for early-price bettors.

An attractive 10/1 price the previous evening can be preferable to waiting until 8am and finding that the horse has shortened to 7/1.

BOG protects against a later drift.

It does not guarantee that waiting for BOG will produce the strongest price.

How to Get Betfred Best Odds Guaranteed

The existing page contained useful qualifying instructions, so we have retained the step-by-step structure and made it clearer.

1. Have an eligible Betfred account. Current online BOG is available to eligible new and existing verified customers.
2. Wait until 8am on race day. Bets placed earlier do not qualify under the standard current offer.
3. Choose a UK or Irish horse race. The current core BOG promotion covers qualifying UK and Irish racing.
4. Choose an eligible market. Use a qualifying Win or Each-Way market rather than an excluded market.
5. Take a fixed price. A bet placed at Starting Price does not need BOG and is excluded from the current offer.
6. Check for exclusions. Ante-post, Tote, Pari-Mutuel, Super Extra Place, specials and boosts are among the excluded markets.
7. Check your bet type. Lucky 15, Lucky 31 and Lucky 63 bets do not qualify online, although Betfred currently applies BOG to these bets in its shops.
8. Enter your stake. Keep the amount within your normal betting budget.
9. Review the bet slip. Confirm the price, market and bet type before placing the wager.
10. Allow the bet to settle normally. If the horse wins and the qualifying SP is bigger, Betfred applies the bigger eligible price at settlement.

There is no advantage in assuming BOG applies and checking afterwards. Confirm the market before placing the bet.

Which Races Qualify for Betfred BOG?

Betfred’s current standard online promotion specifies UK and Irish horse racing.

That covers the core racing programme followed by most British Racecourses readers.

It includes qualifying bets across everyday meetings as well as major events.

The same underlying BOG principle can therefore apply at meetings ranging from ordinary weekday cards to the Cheltenham Festival, Grand National and Royal Ascot.

Do not assume an international race qualifies because an older Betfred page or third-party guide previously listed selected international meetings.

Check the current market.

Does Betfred BOG Apply to Each-Way Bets?

Yes, qualifying Each-Way bets are included in the current standard online offer.

An each-way wager contains two separate parts:

Win: the horse must win.

Place: the horse must finish within the qualifying places.

A £10 each-way bet therefore costs £20 in total.

BOG becomes relevant to the eligible price used for settlement, but you should still check the place fraction and number of places.

Those terms determine the value of the place portion.

Our each-way betting guide explains how the two parts work.

Betfred BOG Each-Way Example

Suppose you place £10 each way on a horse at 8/1.

Your total stake is £20.

The horse subsequently drifts and wins at 10/1 SP.

If the wager qualifies for Betfred BOG, the bigger qualifying price is used under the applicable settlement terms.

The place part is then determined by the relevant each-way fraction and places for that race.

This is why an each-way bettor should check more than BOG.

You need to compare:

Price.

BOG eligibility.

Number of places.

Place fraction.

Total stake.

Our each-way value guide explains why a larger number of places does not automatically make an each-way bet better value.

Does Betfred BOG Apply to Ante-Post Bets?

No.

Ante-post bets are excluded from Betfred’s current standard BOG promotion.

This makes sense because ante-post betting operates differently from an ordinary race-day early-price market.

An ante-post bet can be placed weeks or months before a race.

Traditional ante-post terms can also mean losing the stake if the horse does not participate.

Do not confuse:

Ante-post price.

Race-day early price.

Non Runner No Bet price.

BOG-qualifying race-day price.

They can all have different conditions.

Our Non Runner No Bet guide explains one of the most important distinctions.

Does Betfred BOG Apply to Tote Bets?

No.

Tote and Pari-Mutuel bets are excluded from the current Betfred BOG offer.

This is because pool betting operates differently from ordinary bookmaker fixed odds.

With a conventional fixed-price Betfred wager, you accept an available price.

A Tote bet contributes to a betting pool and the eventual dividend is calculated through the pool structure.

The two products should not be treated as though they have identical settlement rules.

Does Betfred BOG Apply to Free Bets?

No.

Bets placed using existing Free Bet funds are excluded from Betfred’s current BOG promotion.

This distinction can matter when a customer receives a horse racing free bet from another Betfred promotion.

For example, Betfred can offer Free Bet if 2nd on selected races.

Receiving a free bet does not mean that subsequent wager automatically receives all the concessions available to an ordinary cash-funded qualifying bet.

Check the conditions attached to the free bet before using it.

Does Betfred BOG Apply to Price Boosts?

Betfred’s current terms exclude bets placed on specials markets or boosts.

A bigger boosted price can still be preferable to the standard market.

It simply needs to be assessed separately.

Suppose Betfred displays:

Standard market: 5/1 with qualifying BOG.

Boosted market: 6/1 without BOG.

The 6/1 market gives you the bigger fixed price immediately.

The 5/1 BOG market protects you if the horse drifts to a bigger qualifying SP.

Neither option is automatically better.

The answer depends on the prices and how the market subsequently moves.

Betfred BOG and Super Extra Places

Super Extra Place races are currently excluded from Betfred BOG.

This is one of the most important restrictions for each-way bettors to understand.

Betfred can display a standard race market alongside an enhanced-place alternative.

The Super Extra Place version gives you additional qualifying finishing positions.

The standard market can retain BOG where it otherwise qualifies.

For example:

Market	Price	Places	BOG
Standard	12/1	4	Yes, if qualifying
Super Extra Place	10/1	6	No

This is an illustrative example rather than a current Betfred race.

The Super Extra Place market provides two additional places.

The standard market gives the bigger fixed price in the example and retains BOG.

You need to decide which complete proposition represents better value.

Our extra-place bookmakers comparison explains how to assess enhanced each-way markets.

Does Betfred BOG Apply to Lucky 15 Bets?

The answer depends on whether you bet online or in a Betfred shop.

Online: Betfred currently excludes Lucky 15, Lucky 31 and Lucky 63 bets from BOG.

Betfred shops: Betfred’s current terms state that BOG applies to Lucky 15, Lucky 31 and Lucky 63 bets placed in its shops.

This is a significant difference between Betfred’s online and retail racing products.

It is also a good example of why customers should not assume that a bookmaker’s shop and website always operate under identical promotional terms.

Betfred separately offers enhanced one-winner returns on qualifying Lucky multiples.

Our Lucky 15 calculator explains the structure and total stake of the bet.

Betfred BOG in Betting Shops

Betfred’s high-street presence gives its BOG proposition a different dimension from digital-only bookmakers.

Qualifying retail bets can receive Best Odds Guaranteed.

Shop customers should still check:

Race.

Time of bet.

Price taken.

Bet type.

Market.

Any promotional conditions.

The important retail distinction is that Betfred currently states BOG applies to Lucky 15, Lucky 31 and Lucky 63 bets in its shops even though these bets are excluded online.

Our Betfred betting shops guide covers the wider retail product.

Betfred BOG Online vs Shops

Betfred’s online and retail BOG products overlap, but they are not identical.

Feature	Betfred Online	Betfred Shops
UK and Irish racing	Qualifying	Qualifying
8am race-day BOG	Yes	Yes
Win bets	Qualifying	Qualifying
Each-Way bets	Qualifying	Qualifying
Lucky 15	Excluded	BOG available
Lucky 31	Excluded	BOG available
Lucky 63	Excluded	BOG available

The Lucky-bet distinction is particularly relevant to traditional racing bettors who regularly use Betfred shops.

For an ordinary qualifying Win or Each-Way single, both channels provide access to BOG after 8am.

Does Betfred BOG Apply to Starting Price Bets?

No.

Betfred’s current BOG terms exclude bets placed at Starting Price.

There is no need for BOG on an ordinary SP bet because you have not accepted an earlier fixed price to compare with the Starting Price.

If you specifically choose SP, the bet is settled using the applicable Starting Price rules.

BOG matters when you take an eligible fixed price before the race and that price can subsequently be compared with SP.

Our Starting Price betting guide explains SP in more detail.

What Is Starting Price?

Starting Price, usually shortened to SP, is the official price returned when the race starts.

Horse racing prices can move throughout the day.

A horse backed heavily can shorten.

A horse attracting less market support can drift.

BOG compares the qualifying fixed price you accepted with the eventual SP.

This is why the concession is particularly relevant to bettors taking prices earlier in the day.

Betfred BOG and Rule 4

Rule 4 can affect a fixed-price horse racing bet when another runner is withdrawn after you placed your wager.

The withdrawal changes the market.

Betfred’s current BOG terms specifically address this situation.

Where a Rule 4 deduction applies, Betfred compares the relevant prices after the deduction has been applied to the price taken.

This prevents a simple comparison between the original pre-withdrawal price and the later SP from producing an inappropriate settlement.

Our bet calculator includes Rule 4 calculations for bettors who want to see how a deduction changes potential returns.

Betfred Rule 4 Example

Suppose you take 5/1 on a horse.

A significant rival is subsequently withdrawn.

A Rule 4 deduction applies to your original price.

The original 5/1 therefore cannot simply be compared with the eventual SP as though the withdrawal had never happened.

The relevant deduction needs to be accounted for first.

The exact settlement depends on the applicable Rule 4 and Betfred’s rules.

This is one reason to check the final settled price rather than calculating a BOG return from the original odds alone after a non-runner.

What Happens if Non-Runners Make a Race SP Only?

Betfred’s current terms exclude races where non-runners cause the market to revert to SP only.

That means an early BOG assumption can change if withdrawals materially alter the race.

This is another reason BOG should be treated as a qualifying concession rather than an unconditional promise attached permanently to every early-price wager.

Do Betfred Specials Qualify for BOG?

No.

Betfred currently excludes specials markets and boosts from BOG.

A special market can still offer good value.

The point is that its price should be judged under the terms of that particular market.

Do not mentally add BOG to a promotional market when Betfred’s conditions specifically remove it.

Is Betfred BOG Automatic?

For an eligible Betfred online customer placing a qualifying bet, BOG is applied according to the current promotion rules rather than requiring a separate BOG decision for each qualifying wager.

That does not mean every horse racing bet automatically qualifies.

You still need:

An eligible customer.

A qualifying UK or Irish race.

A qualifying bet placed after 8am.

An eligible bet type.

A qualifying market.

A fixed price rather than SP.

A wager that does not fall under one of the stated exclusions.

The distinction between “automatic on qualifying bets” and “applies to every bet” is important.

Can Betfred Restrict BOG?

Yes.

Betfred’s current terms state that it can exclude customers from the offer under its internal risk policies or account staking restrictions.

Affected customers should be notified.

This means BOG should not be presented as an unconditional entitlement for every account indefinitely.

Check the status of your own account and market before relying on the concession.

Why Betfred’s 8am BOG Start Matters

An 8am start gives racing bettors access to BOG relatively early on race day.

That can be useful when you have identified a horse you want to back in the morning.

However, BOG does not mean you can ignore price movement.

Suppose a horse was:

10/1 at 7.30am.

8/1 at 8am.

5/1 at the off.

Waiting for BOG would have produced a worse price in this example.

BOG protects against a drift.

It does not protect you against a horse shortening before you place the bet.

The price available when you make your decision remains important.

Betfred BOG and Price Value

BOG should be considered after the price.

Suppose the same horse is available at:

Betfred: 5/1 with qualifying BOG.

Another bookmaker: 6/1 under different terms.

The Betfred concession does not automatically make 5/1 the better bet.

If the horse starts at 4/1, Betfred still settles the winning wager at 5/1.

The bettor who took 6/1 elsewhere has the stronger price.

BOG becomes valuable when the qualifying horse drifts beyond the price you accepted.

Our guide to finding value bets in horse racing explains why the initial price remains central to the betting decision.

Betfred BOG at Cheltenham

Betfred’s standard qualifying BOG terms can apply to eligible Cheltenham Festival race-day bets.

Cheltenham creates an interesting BOG environment because markets can move significantly during the morning.

Betfred’s 8am start gives customers an opportunity to take qualifying race-day prices relatively early.

Festival bettors should still compare:

Price.

BOG.

Extra places.

Place fraction.

NRNB.

Enhanced markets.

Boosts.

A Betfred Super Extra Place market, for example, is currently excluded from BOG.

Our Betfred Cheltenham offers page covers its wider Festival product.

Betfred BOG on the Grand National

The Grand National attracts substantial each-way betting.

BOG can therefore form one part of the bookmaker comparison, but the number of places and place fraction can be equally important.

A bettor might need to choose between:

A stronger win price.

BOG.

Additional places.

A better place fraction.

A race-specific promotion.

Do not select a Grand National bookmaker from the BOG label alone.

The complete each-way proposition matters.

Betfred BOG vs Other Bookmakers

BOG should not be compared solely by asking whether a bookmaker offers it.

Compare:

Start time.

Eligible races.

Bet types.

Online terms.

Shop terms.

Enhanced-market exclusions.

Account restrictions.

Initial odds.

Each-way terms.

A bookmaker with an earlier BOG start can be useful to morning bettors.

Another bookmaker can still have the bigger price on the horse.

British Racecourses compares the wider market in our Best Odds Guaranteed bookmakers guide.

Betfred BOG vs BetVictor

Betfred currently starts qualifying BOG at 8am on UK and Irish race days.

BetVictor’s current qualifying period starts at 9am.

That gives Betfred an additional hour under the current standard terms.

BetVictor can still offer the bigger price on an individual horse.

Its racing product also has different strengths, including Bet Finder.

The BOG start time is therefore one factor in the comparison rather than proof that Betfred is always the better bookmaker.

Betfred BOG vs William Hill

Betfred and William Hill both have substantial retail and online horse racing operations.

Their current BOG propositions should still be checked independently.

Betfred’s standard offer provides a clear 8am qualifying point for eligible UK and Irish racing and includes a notable shop-specific Lucky 15/31/63 distinction.

William Hill’s BOG operates under its own customer eligibility and opt-in conditions.

The better option depends on the individual customer’s eligibility, available price and market.

Does BOG Mean Betfred Has the Best Horse Racing Odds?

No.

“Best Odds Guaranteed” does not mean Betfred guarantees that its price is bigger than every other bookmaker’s.

It compares two prices within the qualifying Betfred bet:

The eligible fixed price you accepted.

The official Starting Price.

It does not compare Betfred’s price against bet365, William Hill, BetVictor, BoyleSports or another bookmaker.

This distinction is fundamental.

Always compare the actual available price before betting.

Betfred Best Odds Guaranteed Strengths

Betfred’s BOG proposition has several useful features.

8am start: Qualifying race-day bets can receive BOG from relatively early in the morning.

UK and Irish coverage: The core domestic racing programme is included.

Win and Each-Way bets: Both standard racing bet types can qualify online.

Retail access: Betfred’s shop network extends the concession beyond digital betting.

Lucky bets in shops: Current terms provide BOG on Lucky 15, Lucky 31 and Lucky 63 bets in shops despite excluding them online.

Clear settlement principle: A qualifying winner receives the bigger eligible price when SP exceeds the fixed price taken.

These features make BOG one of Betfred’s stronger permanent racing propositions.

Betfred Best Odds Guaranteed Weaknesses

There are also restrictions.

No ante-post BOG: Future-race ante-post bets are excluded.

No online Lucky 15/31/63 BOG: These traditional multiples are excluded online.

No Super Extra Place BOG: Bettors can have to choose between enhanced places and the guarantee.

No specials or boosts: Promotional prices can sit outside the standard BOG market.

No free-bet BOG: Wagers using existing Free Bet funds are excluded.

No Tote or Pari-Mutuel BOG: Pool betting operates separately.

Customer restrictions can apply: Betfred can exclude individual accounts from the promotion under its terms.

These restrictions are why checking the specific bet matters.

Is Betfred Best Odds Guaranteed Good?

Betfred has a strong BOG proposition for ordinary UK and Irish race-day betting.

The 8am start is useful for morning bettors.

The inclusion of qualifying Win and Each-Way wagers covers the two bet types many racing customers use most frequently.

Betfred’s shop network adds another dimension, particularly because Lucky 15, Lucky 31 and Lucky 63 bets receive different BOG treatment in shops from online.

The main weaknesses come from excluded enhanced markets and bet types.

Super Extra Place races, boosts, ante-post bets and online Lucky multiples do not receive standard BOG.

The concession should therefore be viewed as a strong feature of Betfred’s standard racing product rather than something that applies universally.

Betfred Best Odds Guaranteed FAQs

Does Betfred offer Best Odds Guaranteed?

Yes. Betfred offers BOG on qualifying UK and Irish horse racing bets.

What time does Betfred BOG start?

The current standard Betfred BOG offer starts at 8am on the day of the race.

Does Betfred BOG apply online?

Yes. Eligible new and existing verified online customers can receive BOG on qualifying bets.

Does Betfred BOG work in betting shops?

Yes. Betfred also provides BOG through its betting shops on qualifying wagers.

Does Betfred BOG apply to UK racing?

Yes. Qualifying UK racing is included.

Does Betfred BOG apply to Irish racing?

Yes. Qualifying Irish racing is included.

Does Betfred BOG apply to international racing?

The current standard Betfred online BOG promotion specifies UK and Irish races. Check an individual international market rather than assuming it qualifies.

Does Betfred BOG apply before 8am?

No under the standard current terms. Qualifying bets need to be placed after 8am on race day.

Does Betfred BOG apply the night before?

Not under the current standard offer, which specifies bets placed after 8am on race day.

Does Betfred BOG apply to each-way bets?

Yes. Qualifying Win and Each-Way bets can receive BOG.

Does Betfred BOG apply to ante-post bets?

No. Ante-post bets are currently excluded.

Does Betfred BOG apply to Tote bets?

No. Tote and Pari-Mutuel bets are excluded.

Does Betfred BOG apply to free bets?

No. Bets placed using existing Free Bet funds are excluded.

Does Betfred BOG apply to Super Extra Place races?

No. Super Extra Place races are currently excluded from BOG.

Do Betfred Price Boosts qualify for BOG?

Betfred’s current terms exclude specials markets and boosts.

Does Betfred BOG apply to Lucky 15 bets?

Not online under the current terms. Betfred states that BOG does apply to Lucky 15 bets in its shops.

Does Betfred BOG apply to Lucky 31 bets?

Lucky 31 bets are excluded online but currently receive BOG in Betfred shops.

Does Betfred BOG apply to Lucky 63 bets?

Lucky 63 bets are excluded online but currently receive BOG in Betfred shops.

Does Betfred BOG apply to Starting Price bets?

No. SP bets are excluded because the wager is already being settled at Starting Price rather than an earlier fixed price.

What happens if my Betfred horse drifts?

If a qualifying horse wins and the official SP is bigger than the eligible fixed price you took, Betfred applies the bigger price.

What happens if my Betfred horse shortens?

You retain the bigger eligible fixed price you originally accepted.

Does Rule 4 affect Betfred BOG?

Yes. Betfred’s current terms state that where a Rule 4 deduction applies, the bigger price is determined after the deduction has been applied to the price taken.

Is Betfred BOG automatic?

BOG is applied to qualifying wagers under the promotion, but that does not mean every Betfred horse racing bet qualifies.

Can Betfred remove BOG from my account?

Betfred’s current terms allow it to exclude certain customers from the offer under internal risk policies or account staking restrictions.

Is Betfred BOG better than BetVictor?

Betfred currently starts qualifying BOG at 8am while BetVictor’s current qualifying period begins at 9am. The available odds and other terms should still be compared before betting.

Does Betfred BOG mean I always get the best price?

No. BOG compares your qualifying Betfred fixed price with the official SP. It does not guarantee Betfred offers a bigger price than every other bookmaker.

Summary

Betfred Best Odds Guaranteed starts at 8am on race day for qualifying UK and Irish horse racing bets.

For online customers, qualifying Win and Each-Way bets can receive the concession.

If the horse wins at a bigger official Starting Price than the eligible fixed price taken, Betfred settles the qualifying wager at the bigger price.

If the fixed price you took is bigger, you keep it.

The main exclusions include ante-post bets, Tote and Pari-Mutuel wagers, existing Free Bet funds, Super Extra Place races, specials, boosts and Starting Price bets.

Lucky 15, Lucky 31 and Lucky 63 bets are also excluded online.

Betfred’s retail rules contain an important exception: its current terms state that BOG applies to Lucky 15, Lucky 31 and Lucky 63 bets in Betfred shops.

Rule 4 can affect settlement after a non-runner, while races reverting to SP only can also lose BOG eligibility.

Betfred’s 8am start makes the concession useful for bettors taking morning prices, but BOG should never replace price comparison.

A bigger price elsewhere can still be better than a shorter Betfred price carrying BOG.

For our assessment of Betfred’s complete racing product, read the Betfred horse racing review. For the wider market, compare the Best Odds Guaranteed bookmakers.