Welcome to our review of the popular Sky Bet betting site carried out in September 2021.
We take a look at the entire Sky Bet website and its many benefits in order to help you make a decision if this is the right online betting account for you.
It’s no secret that anybody interested in betting on horse racing online has a huge range of choices on the market. Just one of the many online bookmakers vying for the attention of punters is Sky Bet – sometimes styled as SkyBet.
While Sky UK is best known for its TV, music and film services, the gambling arm is owned and operated by a different company. So, you’ll be welcome to bet on horse racing with this brand without investing in a Sky entertainment package.
Find out about Sky Bet today:
- 1 Overview of the Sky Bet Website and Brand
- 2 Sky Bet Welcome Offer & Sign-Up Free Bet
- 3 Important Information About Sky Bet
- 4 Events to Bet On – Sports Markets
- 5 Popular Horse Racing Bets
- 6 Mobile Betting & Sky Bet Sports App
- 7 Does Sky Bet Offer In-Play Betting?
- 8 Does Sky Bet Offer Live Streaming?
- 9 Payment Methods & Depositing with Sky Bet
- 10 Who Owns Sky Bet?
- 11 I Have Heard Mixed Reviews About Sky Bet?
- 12 Sky Bet Customer Support
- 13 Does Sky Bet Support Self-Exclusion?
- 14 Frequently Asked Questions
- 15 Other Popular Questions
- 16 Final Thoughts about Sky Bet
- 17 Other Racing Betting Brands
Overview of the Sky Bet Website and Brand
Sky Bet was formed in 2001, under the same branding as Rupert Murdoch’s multimedia empire.
The brand started out by purchasing a small, independent bookmaker called Surrey Sports, and added a business called UK Betting to their ranks – widely considered the first-ever online gambling website. They also quickly adding Totalbet and a raft of other sites to Sky Bet family.
After that, Sky Bet was heavily advertising and promoted on the company’s TV channels and became one of the major players in the online gambling market.
In 2014 though, a Canadian business named CVC Capital Partners (registered in the UK as Bonne Terre Limited) became the majority shareholders in Sky Bet. This is worth noting, as it will become apparent later this has led to mixed fortunes.
As far as a gambling website goes, Sky Bet is among one of the best horse betting sites around in terms of layout and accessibility.
It’s easy to find what you’re looking for and to place a bet, whether this is on a horse race or any of the other wide and varied events covered by the Sky bet sportsbook, and you’ll be provided with an online bet slip that confirms your wager.
Sky Bet Welcome Offer & Sign-Up Free Bet
With so many websites on the market vying for your online bets, it’s important to learn what welcome bonus Sky Bet can provide. Winning after using your own cash for stakes is sweeter, but winning on the back of a free bet or boosted odds is even better.
New Sky Bet customers are entitled to £20 in free bets once they place their first £5 wager on a horse race, or any other kind of sporting event, regardless of the odds.
These free bets do not expire, though as always, Ts and Cs apply when cashing in a free bet. Make sure you’re aware of these.
The minimum deposit to your Sky Bet account is £5, unless you’re using PayPal betting – in this instance, it increases to £10.
To get this current offer you have to place a £5 minimum bet.
Ongoing Promotions & Sky Bet Offers
Regularly check in with Sky Bet for the latest promotions – this provider often boosts odds, so if you make a qualifying bet you may bolster how much you’re able to win.
The markets are constantly changing, as are odds and stakes, so keep an eye out for a potential bonus.
Naturally, Sky Bet will also market its promotions to customers through email and text messages.
Loyalty Promotions & Player Rewards
Customers that enjoy their Sky Bet experience can sign up for the Sky Bet Club. This is a loyalty scheme that provides £5 in free bets once stakes of £25 or more are wagered in a week.
These bets can be placed on any sport, including horse racing.
Other promotions and bonus offers will also be made available to Sky Bet Club members. These vary and are usually not revealed ahead of time. As with any act of gambling, you pay your money and take your chances.
Important Information About Sky Bet
Events to Bet On – Sports Markets
In addition to horse racing, Sky Bet welcomes betting on the following sports markets.
- American Football
- Australian Rules Football
- Football (national leagues, overseas leagues and international tournaments)
- Formula One and other Motorsports
- Greyhound Racing
- Ice Hockey
- Pro and Amateur Wrestling
- Rugby Union and Rugby League (national leagues and international tournaments)
- Winter Sports
Sky Bet also offers betting on novelty events, such as politics, music and TV or film.
Popular Horse Racing Bets
Sky Bets offers the rule range of popular horse racing bet types.
You can stake a wager on an outright win, hedge your bets with each way betting studying the form, or amass an accumulator based on numerous runners at races across the country. This can be the best way to use your betting funds, mixing and matching between a favourite and less popular runners to gain the best value on your odds.
Mobile Betting & Sky Bet Sports App
Sky Bet has a mobile betting app that is every bit as user-friendly as the website.
If you like to do your betting on the move, whether that’s on horse racing or any other sport, the app is worth a download.
Does Sky Bet Offer In-Play Betting?
In-play betting is one of the biggest strengths of Sky Bet.
The site tracks statistics throughout an event (though, unless you’re betting on horse racing, you won’t be able to watch it live) and you can cash out your bets if you wish.
Naturally, the odds of a horse race or match will also fluctuate based on what is occurring. Keep an eye on your bet slip and pick the best moment to act.
Does Sky Bet Offer Live Streaming?
The Sky Bet live streaming service has drastically been reduced, but you can still watch horse racing or through the website or app – albeit for a fee.
This may seem a bit bizarre seeing as Sky TV is synonymous with sport in this nation, but the betting arm is not affiliated with the entertainment business.
Payment Methods & Depositing with Sky Bet
Sky Bet offer a number of ways to make a deposit into your account. The following sources of funds and betting payment types are all accepted by Sky Bet:
- Debit card
- Pre-paid MasterCard (betting with an active credit card is against the rules, as it is illegal in the UK)
Check the rules and regulations on the website to ensure that your betting stake entitles you to any bonus, such as a free bet or enhanced odds, that you are hoping for. You won’t get your money back on a stake if you don’t feel that is getting appropriate value for your outlay as you did not read the small print and made a non-qualifying bet.
If you win big with Sky Bet, you’ll be keen to claim your cash as quickly as possible.
Typically, your withdrawal will need to be made using the same source as your deposit.
If you bank with Barclays or Nationwide, give serious consideration to betting using your debit card. These banks promise to get you your funds in a matter of hours. Anybody else will likely need to wait a few days, at least for now.
Who Owns Sky Bet?
As discussed, Sky bet is not owned by the national media company of the same name. It’s one of many companies the Sky trademarks operate under. The Sky logo that is so omnipresent is used under licence.
Sky Bet is owned and operated by CVC Capital Partners, trading in the UK as Bonne Terre Limited.
Do not expect to receive any additional free bets, betting offers, odds boosts or a bonus on your betting because your spend three figures on Sky TV and broadband – they are entirely separate legal and corporate entities, despite the likes of Jamie Carragher and Jeff Stelling featuring prominently in Sky Bet advertising.
Sky Bet is licensed to offer betting services online by the UK Gambling Commission.
The license number for Sky Bet is 038718 if you run into any issues with your bets or making a withdrawal.
Sky Bet plays their cards close to their chest with it comes to discussing the software used on their website and app.
The software designers and coders are simply referred to as the “Sky Bet Gaming Team.”
I Have Heard Mixed Reviews About Sky Bet?
OK, let’s address the elephant in the room.
Ever since CVC Capital Partners took ownership of Sky Bet, the brand has suffered a series of hits to its reputation. It’s not our place to say whether Sky Bet acts in a moral manner – we’re here to provide information, not judgment, and our personal experience in placing bets with this brand has been positive.
All the same, we do advise a quick Google and reading up of the experiences of other customers that have used Sky Bet in recent years. Whether betting on horse racing, football or any sport, it’s safe to say that this brand has had ups and downs.
As always, it’s a matter of personal choice as to whether you use Sky Bet or place your bets through another new betting site. We just recommend that customers use this service with all the information at their disposal. Online gambling is all fun and games until you don’t receive your payout.
This hobby is called gambling for a reason, so there are no guarantees. You’ll want to ensure that you get at least a fighting chance of making your money back on your bets, though. Value is in the eye of the beholder, but customers should only open an online betting account with a brand they trust.
Sky Bet Customer Support
Sky Bet offers a variety of ways for customers to get in touch. There is no generic Contact Us form to fill in, but you’ll have access to a live chat facility or telephone number, as well as access to the company Twitter account and Facebook Messenger. Alternatively, just email [email protected].
As always though, asking a question in a public forum like Twitter is likeliest to gain a quick response!
If you use Sky Bet, you’re unlikely to need support in locating stakes, odds, rules of the site or other basic necessities to play the betting market.
The site is very well paid out
Does Sky Bet Support Self-Exclusion?
This is one of the areas that Sky Bet has a murky reputation. Sky Bet has been forced to make several payouts in compensation to gamblers that have self-excluded due to actions that were deemed inappropriate.
The brand has continued to send betting offers to punters that have been attempting to cool off and take a break from gambling, allowed problem gamblers to open multiple accounts (strictly against the rules of most bookmakers), and even banned self-excluded customers from making a withdrawal after a winning bet.
If you have any reason to be worried about your gambling, Sky Bet is probably best avoided. Do not pay the price for a corporate mentality that appears to place priority on profits over the welfare of its customers.
Frequently Asked Questions
Do I need to be a Sky TV customer to gamble with Sky Bet?
No you don’t need to be a Sky customer to use Sky Bet.
Although it shares iconography and branding with affiliated companies, the Sky Bet brand is a completely independent service to Sky TV, owned and operated by a different company.
Your ability to bet on a horse race is not reliant on spending money on TV channels.
Can you watch horse racing on Sky Bet?
Sky Bet offers live streaming of horse racing for a fee.
If you want to watch how another sporting event, such as a football match, is unfolding to see if your bet is likely to win, you’ll need to find somewhere with Sky TV.
Can you put a placepot on Sky Bet?
What racecourses are on Sky Sports Racing?
The following racecourses are covered on Sky Sports Racing:
- Ascot racecourse
- Bangor-on-Dee racecourse
- Bath racecourse
- Brighton racecourse
- Chepstow racecourse
- Chester racecourse
- Doncaster racecourse
- Fakenham racecourse
- Ffos Las racecourse
- Fontwell racecourse
- Great Yarmouth racecourse
- Hereford racecourse
- Hexham racecourse
- Lingfield Park racecourse
- Newcastle racecourse
- Newton Abbot racecourse
- Plumpton racecourse
- Ripon racecourse
- Sedgefield racecourse
- Southwell racecourse
- Towcester racecourse
- Uttoxeter racecourse
- Royal Windsor racecourse
- Wolverhampton racecourse
- Worcester racecourse
You’ll still be able to bet on other racecourses, including major tracks and events like Cheltenham, through Sky Bet.
Does Sky Bet payout winnings quickly?
Officially, it can take up to 5 days of winnings to reach a bank account after a Sky Bet withdrawal.
However, customers that gamble using a Barclays or Nationwide debit card will enjoy the fruits of the ‘Fast Withdrawal’ service, meaning they could receive their winnings in mere hours.
Sky Bet claim to be working with other banks to extend this offer.
Is Sky Bet regulated?
Sky Bet, and all affiliated gambling partners, are fully licensed and regulated by the UK Gambling Commission under licence number 038718.
Other Popular Questions
Popular questions about Sky Bet include:
Does Sky Bet offer virtual horse racing?
Yes, virtual horse racing is among the many markets covered by Sky Bet.
If horses are not running in reality, you can still enjoy a day at the cyber-races.
Does Sky Bet Offer the Best Odds and Betting Offers?
Sky Bet does not offer the best odds but they are pretty good.
If you’re experienced in online gambling and know which nooks and crannies of the internet host particularly desirable odds on a horse racing stake, you’ll likely find better.
The odds offered by Sky Bet are comparable, and sometimes favourable, to most mainstream betting sites though.
Can I play online casino games through Sky Bet?
You cannot play online casino through Sky Bet directly, but there are plenty of sister apps under the Sky banner that allow customers to play casino games.
These include Sky Casino, Sky Poker and Sky Bingo. Just be aware that, when it comes to gambling online, all Sky trademarks are owned and operated by CVC Capital Investments, making all of these third-party websites and apps.
What is Sky Bet Super 6?
Sky Bet Super 6 is predicting the correct result of 6 football matches.
If you enjoy betting on football, the Super 6 is highly popular. It’s free to enter, and if you correctly predict the scores of 6 football matches chosen by Sky Bet, you could win £25,000.
Final Thoughts about Sky Bet
If you’re a casual punter that is just looking for a little fun with an occasional flutter on the Grand National or a one-off event like a football match, Sky Bet is is easy to negotiate and offers a wide range of sports that you can bet on – both national and overseas. For such customers, Sky Bet is likely to meet any and all needs.
If you’re a seasoned punter that knows your runners and riders and is prone to making big profits on horse racing, however, there may be more attractive betting brands for you.
- The Sky Bet website app and website are easy to negotiate.
- Good betting odds can often be found, maximising the potential of a modest stake winning big
- Sky Bet has strong in-play options if you want to change your bet mid-event to boost your chances of a win
- Customer service is easy to connect to and discuss any concerns with
- Not many on-going offers for existing customers
Also, read our guide to compare betting sites, if you need more information on what you should be looking out for.
Other Racing Betting Brands
We really enjoy Sky Bet online betting but here is a full list of other racing betting brands that may also interest you, check them out today:
- 32Red Horse Racing
- 888 Horse Racing
- bet365 Horse Racing
- BetBull Horse Racing
- Betfair Horse Racing
- Betfred Horse Racing
- BetVictor Horse Racing
- BoyleSports Horse Racing
- Coral Horse Racing
- Fansbet Horse Racing
- GentingBet Free Bet
- Grosvenor Sports Horse Racing
- Ladbrokes Horse Racing
- LeoVegas Horse Racing
- MansionBet Horse Racing
- Mr Green Horse Racing
- Mr Play Sport
- Novibet Horse Racing
- Paddy Power Horse Racing
- Quinnbet Horse Racing
- Sky Bet Horse Racing
- Spreadex Horse Racing
- William Hill Horse Racing
The online sites above all offer a variety of welcome bonuses and sign up offers to new players so you are sure to find something you like.
If you are lucky enough to win on a bet check our top free betting calculator today.