New Betting Sites

Before joining a new website, you want to ensure they’re reputable. This is where we step in, check out this complete guide to find out the best new betting sites.

Read on to find out what we look for in new betting sites in May 2020, how to choose one and also the best new sites for horse racing.

Best New Betting Sites

From our research, these are the best new betting sites we recommend.

  • bet365 Horse Racing
    Bet365 Horse Racing

    New Customers Only. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Full T&C's Apply

  • Betfred Horse Racing
    Betfred Horse Racing
    BET £10 GET £30 IN BETS

    New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. Doesn’t apply to customers who place their first bet on the Virtual Grand National. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply. Full T&C's Apply

  • Coral Horse Racing
    Coral Horse Racing

    Important info: 18+. UK+IRE only. Min first bet £5. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned. T&Cs Apply. Full T&C's Apply

  • Ladbrokes Horse Racing
    Ladbrokes Horse Racing
    BET £10 GET £30 IN FREE BETS

    18+. UK+IRE only. Promo code 'G30' required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days.T&Cs Apply. Full T&C's Apply

  • William Hill Horse Racing
    William Hill Horse Racing Logo
    BET £10 GET £30 IN FREE BETS

    New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. Full T&C's Apply

  • Unibet Horse Racing
    Unibet Horse Racing Logo

    New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in. Full T&C's Apply

How to Find the Latest Betting Sites

If you’re in the market for the latest betting sites, then this page is the best place to search for upcoming sites.

We have showcased all of the latest sites. All of the bookmakers listed here are ones that we have tried and tested; we recommend them.

Why Use New Betting Sites

Although many overlook new sites, there are benefits for using new sites. One of the huge privileges to joining a new betting site, is that they are providing offers for new customers.

Some of these new sites rival the established bookmakers, they boast the same high-quality games and software. But they also often compete with the best bookies and provide bigger welcome promotions.

What to Look for With a New Online Bookmaker

Before joining a new bookmaker, be sure to look through the features first. You can easily pick out the best new bookmakers.

When scoping out new bookies, we look at different attributes. Read on for what we look for in a new site.

Welcome Promotions

This is one of the biggest features of all sites, especially new bookies.

As we mentioned, there are lots of newcomers to the industry that attempt to attract a market, they do this by offering the best welcome offers available.

This puts us in good stead for a fantastic offer. There are lots of promotions across the board, find our favourite offers here.

When joining a new horse racing betting site, you are able to pick out lots of different types of new player bonuses.

This includes:

  • Free Bet- Often, when you sign up to a new site, you will often be rewarded with a free bet. It generally requires a deposit and wager first, for instance some sites give you £30 to play with, when you bet £10.
  • Money Back- Another popular offer is a money back promo. It enables you to lose the first bet and get your stake back a free bet.
  • Free Cash- Get rewarded free cash when you join. This can sometimes be a no deposit offer, or it can be a first deposit offer.
  • Price Boost- A price boost comes in many forms- LeoVegas Sport are currently offering to double your winnings. Other sites will boost the odds when you place the bet.

Horse racing bookies are constantly going the extra mile for new customers, keep a look out for the latest deals.

Safety & Security

One of the tricky things when it comes to new sites, is that many customers do not know who to trust. The best way to ensure you are joining a reputable site, is to check the reviews. We only brandish sites that we have trialled and reviewed, ultimately making sure that we offer the best possible sites.

There are other ways too- check for the audits, licenses and responsible gambling advice.

If you scroll to the bottom of the homepage, you will find all of the above. Be sure that any site you join is licensed with at least one of the following- Malta Gaming Authority, Gibraltar Gambling Commissioner or UK Gambling Commission.

Ongoing Offers

It’s easy to become occupied with the welcome offers, but also check the site for ongoing deals. Horse racing often comes with lots of perks and benefits.

Find promotions and promises at the best sites such as price boosts, daily deals, extra places and money back.

  • Money Back- Similarly to the welcome offer- you can get money back on certain bets. Sometimes they will offer a promo for a particular event and if your bet loses, you get your money back. Ultimately creating a risk-free bet for you.
  • Price Boosts- Lots of top bookmakers provide customers with price boosts, this is an offer for loyal customers.
  • Extra Places- A great promotion we are seeing more often, is one that rewards you extra places. If you bet each way, but you just miss out on the top three places, you could still win.
  • Odds Guaranteed- Find new horse racing sites that allow you to get the best odds guaranteed.


It’s no good joining a site solely for the welcome offer. Check out all of the markets. The best sites provide different types of bets, lots of events and numerous markets.


Nobody wants a clunky site that is difficult to use. The best sites are smooth and easy to navigate around. All of the sites here can be enjoyed on all devices, they are easy to use and have a user-friendly interface.

Mobile Friendly

The best new sites are mobile compatible. Effortlessly enjoy the bookmakers on your mobile phone or tablet.

You do not necessarily need to download an app, most modern sites are now embedded with HTML-5, this allows you to easily play from your phone. You won’t need to do anything, sit back and allow the site to load the mobile or desktop-friendly site.

Alternatively, you can download the app for iOS or Android. Go to the App Store or Google Play, you can download the app for free, and it will provide you quick access to the horse racing market.

Are the Newest Betting Sites Safe?

It depends. There are lots of new betting sites that are safe.

We only list the safe and secure sites. Check the licenses, audits and reviews. Be sure to do your research, do not simply trust any new site.

Is It Worth Joining New Bookies?

Yes, you can join lots of new bookies and take advantage of the bonuses.

It is well worth joining new bookies, they provide bonuses that others cannot. Check out new sites for the latest promotions and be sure to use our guide to find other features that are offered via a new site.

It’d be a shame to miss out, if you are an avid horse racing fan, then it is always good to browse around different sites.

Be sure to check out these new betting sites for May 2020 and sign up to get the latest offers.

Other Horse Racing Betting Brands

Here is a full list of other horse racing betting brands:

The online betting sites for horse racing all offer a variety of welcome bonuses and sign up offers to new players.