New Betting Sites

Before joining a new betting website you’ll want to make sure they’re reputable and also offer what you are looking for. There is now a huge range of betting sites around for you to consider and lots of news one popping onto the UK market seemingly every week, however, fear not, our teams have gone through and looked at a wide range of the very best new sports betting sites to help you make a decision.

If you’re on the lookout for a new betting site then this page is the best place to search for something to suit your needs.

Our teams have looked at literal “brand new betting sites” on the UK market as well as some more established and well-known online bookers who are offering incentives for “new customers”. We, therefore, have a variety of options; so whether you are a casual or more professional punter there will be something to suit you here.

All of the new online bookmakers and sports betting sites listed are ones that our teams have been tried and tested.

Many of these sites offer great incentives for new players, sign-up offer options, generous on-going perks for existing ones and a whole range of other benefits which are worth considering.

The best new betting sites in October 2021 are:

New Betting Sites

New Betting Sites in October 2021 – The Results

From our research below are what we consider to be the best betting sites for new customers.

You can either read more about them on our individual dedicated review pages or simply sign up today to take advantage of the great welcome bonus offers that are listed below. 

  • Mr Play Sport

    Mr Play Sport
    BET £10 GET £15

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

    Full T&C's Apply

  • 32 Red Racing

    32Red Sport Logo

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible – See full terms

    Full T&C's Apply

  • MansionBet Racing

    Mansion Bet Horse Racing
    BET £10 GET £20

    New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out.

    Full T&C's Apply

  • 888 Racing

    888 Horse Racing
    BET £10 GET £30

    New customers only – Minimum deposit of £10 using deposit code 30F – A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market – Minimum odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns – Deposit method and withdrawal restrictions apply.

    Full T&C's Apply

  • Unibet Racing

    Unibet Horse Racing Logo

    New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

    Full T&C's Apply

  • Mr Green Racing

    Mr Green Horse Racing Logo
    BET £10 GET £10 ACCA BET

    New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+.

    Full T&C's Apply

Read on and find out about the criteria we took into consideration when selecting these new bookmakers and top offers. Also, find out the general questions and views we took on board when choosing our best betting sites on the market today.

Why Should I Use A New Betting Site?

Many people overlook new sites simply because they have got to used to the traditional and well established betting websites they currently use and are familiar with but there are benefits for using and signing up to new ones.

New can always seem scary but there are lots of incentives to be taken advantage of.

One of the main privileges of joining a new sports betting site is that they all provide generous welcome bonus offers for new customers. Some people also just like a change of luck and a change of scenery.

One of the main benefits of new UK betting sites is that they are often hungry to attract new punters. They, therefore, offer many of the same benefits of the established high-street bookmakers (such as Ladbrokes, William Hill and Bet365) in terms of high-quality software, live steaming, lots of betting payment options, best odds guaranteed and ease of use) , however, they often provide bigger welcome promotions than the standard and on-going promos that customers are receiving with their current betting site.

New online sports betting sites are basically looking to entice new players which we think is generally a good thing and it encourages healthy competition between all the online bookmakers.

What to Look for With a New Online Bookmaker

Before joining a new bookmaker, be sure to look through the features personally. It is always good to compare betting sites based on your personal preferences to find something perfect.

From the betting sites we have selected above, we specifically looked at the criteria below, which we think is essential information to take on board when looking at new betting sites, however, there may be additional factors you want to consider:

Welcome Promotions and Welcome Bonuses with Sports Betting Sites

A welcome bonus or bonus offer is one of the biggest features and draws of all new betting sites.

These type of welcome offer options are especially popular with new bookies joining the industry who are looking to attract new customers. A welcome offer or a sign-up offer is a great and easy to understand incentive.

As we mentioned, there are lots of newcomers and new betting sites in the online betting industry, all of which are competing for your and other punters’ attention and the main way they attempt to attract new customers is by offering the best welcome offers and one-off sign up offer options.

The ones we list above all have great welcome bonus options for you to take advantage of.

Bookies joining offers vary but typical betting website new customer offers (also called sign up offers or a bonus offer) include the below options:

  • Free Bets – often, when you sign up with a new bookmaker as a new customer, you will often be rewarded with a free bet or free bets. A free horse racing bet generally requires a minimum deposit and wager first, for instance, some betting sites give you £30 to play as a free bet when you bet £10. Free bets are a popular bonus offer and one of the favourites here at British Racecourses as they are easy to use.
  • Money-Back – another popular offer with online betting sites is a money-back promo. It enables you to lose the first bet and get your stake back a free bet.
  • Free Cash – you can get rewarded with free cash when you join a new betting website. This can sometimes be a no deposit offer, or it can be a first deposit offer (also known as a first deposit bonus). This is like betting with bonus money.
  • Price Boost – a price boost comes in many forms – LeoVegas horse racing are currently offering to double your winnings. Other betting sites will boost the odds when you place a bet, you just click a button on your bet slip and this will be applied.

Horse racing bookies and betting sites, in general, are constantly going the extra mile for new customers, so keep a lookout for the latest deals and if you can get a free bet we highly recommend it.

Also, before signing with a new bookmaker be sure you check all the terms and conditions to make sure that they are agreeable to you.

Safety & Security – Are New Bettings Sites Safe To Use?

One of the tricky things when it comes to new betting websites is that many customers do not know who to trust.

Safety and security and a massive factor for many, especially where money and personal details are being traded.

The best way to ensure you are joining a reputable betting site (new online bookmaker UK) is to check the online reviews.

You can be confident that we only promote popular betting websites and new bookmakers (UK) that we have trialled and reviewed – ultimately making sure that we offer the best and most trustworthy possible sites around. That said you should only make a decision if you are 100% happy yourselves.

Other ways to check safety and security when looking for a betting site include, looking for any audits, gambling licenses and gambling advice, all of which should be contained on a sports betting site as a matter of law.

All the betting sites we recommend have this and comply with the relevant laws.

To find this information all you have to do is scroll to the bottom of the homepage of any established bookmaker and betting site and you will find all of the above information, as well as external links to check these. You should always be sure that any betting site you join is licensed with at least one of the following – Malta Gaming Authority, Gibraltar Gambling Commissioner or UK Gambling Commission. For reassurance and peace of mind, all the new bookmaker sites we list are.

2020 New Betting Sites

Ongoing Offers For Customers and Punters – New and Existing Players

It’s easy to become preoccupied with the welcome offers, sign up deals and free bets offered by top betting sites but also check the site for ongoing deals as you’ll obviously be using the betting site more than once.

Looking after existing customers is hugely important for all betting companies.

Typical on-going betting promotions on an active betting account include the below but they all differ from bookie to bookie, and all new betting websites are slightly different:

  • Money-back – similarly to the welcome offer – you can get money back on certain bets. Sometimes they will offer a promo for a particular horse racing event and if your bet loses, you get your money back; ultimately creating a risk-free bet for you. Sometimes there may be a minimum stake involved.
  • Price Boosts – lots of top UK bookmakers provide customers with price boosts, this is an offer for loyal customers to help increase any possible winnings.
  • Extra Places – a great promotion we are seeing more often with established online bookmakers as well as new bookmakers, is one that rewards you extra places for racing. If you bet each way, but you just miss out on the top three places, you could still win if you have opted for extra places when placing your bet.
  • Best odds guaranteed – most of these sites all offer best odds guaranteed so you don’t need to shop around to check if you are getting value for money – again it gives you peace of mind.
  • Enhanced odds – these are very similar to price boosts (sometimes called “odds boosts”), where you can select a horse to have its own odds increases; so if it wins you basically get better odds and you win more! Not all bookmakers offer this but many do and its something which we like as often it means a profit boost if you win!
  • Free bets – sometimes you can just be given a free bet or an amount credited to an account. Sometimes you may need a qualifying bet to use this free bet, other times it will be a cash credit (sometimes it can even be a deposit bonus – meaning that more money is added when you pay into your account). Free bets are a great perk.

Online Sports Betting Markets in October 2021

Whilst we are a racing site dedicated to horses and UK racing, we are aware that many of you also enjoy a variety of sports and look for a wide range of UK sports betting markets. Therefore you may want your betting account to offer broad sports betting markets and competitive odds across a range of markets and events,

All the betting websites we have selected cover a full range of sports markets, everything from Premier League football & tennis to rugby, hockey and athletics. Many also have live casino options. Essentially they all cover the UK sports market and aren’t just “racing sites” as such, but full sporting betting sites for you to enjoy.

On top of the range of product and variety of sports they offer, these betting sites also all offer a huge range of types of bets, so whether you are looking for a single, a Yankee, Lucky 15, Lucky 31, Patent or an accumulator bet, every new bookie will have it covered with a full range of betting options to suit you.

New betting sites UK

The Interface of a Sports Betting Site – Ease of Use For All

Nobody likes a clunky online sports betting website that is difficult to use.

All of these new UK betting sites are smooth and easy to navigate around – all having a good betting platform.

All of the betting sites here can be enjoyed on all devices, they are easy to use and have a user-friendly interface whether you are on a home PC or on the move.

Mobile-Friendly and UK New Betting Apps

The sites listed are mobile compatible or have a mobile betting app. This means you can effortlessly enjoy the bookmakers and betting on your mobile phone or tablet at a time to suit you.

Mobile betting is such an important factor for all new bookies – it as is one of the most popular and growing ways that people like to bet.

You do not necessarily need to download an app when betting online if you don’t want to, most modern sites are now embedded with HTML-5, and this allows you to easily play from your phone. You won’t need to do anything, sit back and allow the site to load the mobile or desktop-friendly site, you can then enjoy betting from your mobile.

Alternatively, you can, of course, download an app for iOS or Android. Go to the App Store or Google Play, you can download the specific best betting app for free, and it will provide you quick access to the site and keep up to date with new UK betting sites 2021 and offers that are available to you.

Live Streaming for International and Sports Betting in the UK and Ireland

Again, this is something that most people expect from new bookies or a sports betting site with a UK license.

We think streaming is particularly important when you want to watch racing and you’re not by a TV.

This streaming doesn’t just cover racing though, they also cover most sporting events including football & racing, as well as even hockey and athletics (in some case even online casino). Basically, it means that once you have placed a bet you get to watch it and enjoy it.

Many of these sports betting websites all have live betting and you can bet or lay a horse or sporting event (including football betting) whilst it’s happening.

This form of live betting and in-play betting has really gained in popularity over the past few years with the inception of digital betting.

Customer Support and Customer Service for New 2021 Betting Sites

With any UK betting site, new or established, you always want top-class customer support. All of the betting websites offer top-notch service for UK customers.

High-levels of customer service is something that all new sites strive for, as they know happy players will come back time and time again.

Many of these sites also offer “live chat” support, so you don’t have to wait or hold on a phone if you a problem or any question or queries.

Payment Options For New Online Bookies and Sports Betting Sites – A Full Range To Suit You

All of the online bookmakers we reviewed are UK licensed and have a range of deposit method options and banking options for UK players, you can use debit cards or even Paypal with some. Basically betting payment options are varied and made to suit the customer or player (including even Skrill betting & Neteller betting).

Withdrawal times vary so it’s worth checking out that when signing up to any new account.

Online Feedback and Reviews For New Gambling Sites

What do current customers say about the betting site that you are interested in? It’s always good to see what other people are saying about the new betting sites that you are potentially looking to join. Many will leave specific reviews about racing betting as well as other sports betting info so you should get a balanced and realistic opinion.

UK Gambling Commission and Gambling Responsibly

All new betting sites in the UK are governed by the Gambling Commission, basically, they need to look after you and your welfare.

All the betting websites that we list are licensed and regulated properly and will set deposit limits as requested.

Are the Newest Sites Safe and Trustworthy?

Mainly yes but it depends. There are lots of new UK licensed betting websites and new bookies that are safe and obviously have to go through the strict protocol (the UK gambling commission) to be granted licenses by the gambling commission.

You can again rest assured that we only list the safe and secure bettings sites.

When you go to their sites you can also check their licenses, betting industry audits and reviews for peace of mind.

We think you should always do your own research as well when looking for a UK online gambling account.

Is It Worth Joining New Bookies and an Online Bookmaker?

It is well worth joining new bookies as they provide bonuses (typically with your 1st deposit) that sometimes established bookies cannot match.

Check out the huge selection of sites we have listed for the latest promotions, all of which have a range of betting markets (different sports and markets).

Our guide has tried to highlight the best new betting account deals but these change all the time so do check back if you haven’t found something you like today.

Popular Questions

✅ What is the Best Online Betting Site?

We think the best online betting sites are:

  • William Hill
  • bet365
  • Ladbrokes
  • Paddy Power
  • Coral
  • Betfair
  • Betfred

Our teams have reviewed a wide range of UK sites and new bookmakers (including the ones above) so you can make sure you find a new gambling site that fits your needs, whether you are a weekend punter or a professional one there is something to suit you here.

For a full breakdown and list of the best sites on the UK market, today read our full reviews here.

All offer a huge range of benefits of perks.


✅ Which Betting Sites Accept PayPal

The below betting sites accept PayPal:

If you are looking for a full list of online bookmakers, including welcome offers and reviews, visit our site today and find the perfect online bookie for your bespoke betting needs. All cover a wide range of sports.

We promote responsible gambling.

✅ Which Betting Sites Offer Free Bets?

The following betting sites offer free bets, either to new customers or existing ones:

  • William Hill
  • bet365
  • Ladbrokes
  • Paddy Power
  • Mr Green

Most sports sites offer free bets to both new and existing UK customers.

To find out the best current free bet offers, welcome bonus options, sign up offer deals, check out our dedicated free bets page. Sometimes a qualifying bet is required.

When you get a free bet credited to your account – it’s a great feeling!

✅ How Do I Start Making Bets Online?

It is super easy to start making bets online. There are a whole range of sites to consider if you are looking to open a new betting account.

Many of them offer some fantastic deals – a welcome bonus or a free bet are the most common bets you get (sometimes a minimum deposit or qualifying bets are required).

These new top sites often offer a range of markets, from racing to football, mobile app betting, it’s best to check out our independent guide and find the perfect site for you and the best offers around at the moment.

✅ Which Betting Websites Have Live Streaming?

Thes following betting websites have live steaming:

So you never need to miss any of the live-action on racing or football betting! Brilliant!

It is definitely something to consider when you choose a new betting site.

Frequently Asked Question About New Online Bookmakers in October 2021

Check out some recent questions we’ve been asked about the best new betting sites:

  1. “What should I look for in a new sports betting site, what do you think makes the best new bookmakers stand out for new players?” Obviously, much of it boils down to personal choice, personally, an easy to use interface and live streaming is important to us – so you can enjoy all of the action, whether that is a Monday at Doncaster races or a Friday night at Dundalk Stadium. In terms of other important factors which we think make the best new gambling sites, we’d say make sure you can get some free bets, a good bonus offer, a range of payment methods and a good mobile app; all these are important to you get maximum enjoyment.
  2. “Which are the best new online betting sites UK?” That is kind of up to you but with the rise of mobile betting, many new sites operate just online and don’t have any physical betting shops. Established bookies such as William Hill successfully have great online and in-person options whilst many of the best new UK bookmakers just exist online – we think that is the way forward as most bets in 2021 are now placed online.
  3. “Are the newest betting sites safe?” Basically yes. The online betting world is crowded but it is thankfully heavily governed so you can be assured that most are safe and you are protected. New gambling sites are vetted for safety in terms of holding your money as well as emotional well-being, so you are betting within your limits. As the phrase goes “when the fun stops, stop”, new bookies are all aware of this and thankfully this mantra is well observed.
  4. I have noticed a new customer offer of bet 10 get 30 for new players, what does that mean?“. It is a simple offer, the Bet 10 Get 30 basically means you have to deposit £10 into a new account and you will then get £20 in free bets.

Summary – New Online Betting Site & New Bookies Final Thoughts

As you can see there are lots of betting companies and new bookies out there vying for new customers. It can seem like a mine-field trying to find the right one.

All the betting sites we have recommended on this page are fully licensed and endorse responsible gaming, they offer a range of UK betting options and betting opportunities, have in-play betting and live betting, a smooth betting experience, some offer exchange betting (or a betting exchange), a variety of payment methods and deposit methods, bonus offer options, special offers and sign up offers for new players who open a new account (this could be a welcome offer in cash, a deposit bonus, betting offers or a free bet), competitive odds and more.

Finally, at British Racecourses we strongly advocate gambling responsibly and before signing up for any UK licensed betting account be sure you check full terms and conditions. Online gambling should always be fun and not anything else.

We hope you have found a great new website that you can enjoy for years to come.

New Bookmakers Horse Racing

Other Latest Betting Websites in October 2021

As well as the new bet sites listed above, here is a full list of other great betting brands available in the UK and Ireland that are definitely worth checking out for new players. These include established brands such as Paddy Power and Ladbrokes and many different ones you may not have heard of.

Most of the above betting sites include a free bet when signing up (to use on all betting markets) and other perks such as every day live betting, live racing streaming, free bets, live and virtual sports (football & horse racing are extensively covered), bet 10 get 30 offers (with first deposit), best odds promises, great odds, Acca insurance, loads of betting options (sportsbook markets available) for new UK players, mobile betting, live casino options and other benefits.

Check out the individual pages as full t&cs apply to each one. All are covered by the UK Gambling Commission.