Find out about the William Hill best odds guaranteed promise. We review this top online betting feature in June 2025.
Are you looking to enjoy the best horse racing odds online? You can, with William Hill and their Best Odds Guaranteed promise. Maximise your winning today, find out more…
William Hill is one of the best and most prestigious bookmakers in the UK, and like many of the top horse racing bookies, they offer the best odds guaranteed. This means customers can secure the best odds and returns on their bets, whether they take an early price or a starting price.
Read our full review today, as we walk you through what ‘best odds guaranteed’ means, how to ensure you get them, and the terms and conditions that may apply with William Hill.
Find out more about William Hill’s best odds guaranteed:
Contents
18+. Play Safe. Max benefit £25,000 per customer, per day. Available from 10:00 on the day of the race until the ‘off’. Customer restrictions and rules apply. Minimum runners will apply for enhanced place terms. #AD
Full T&C's ApplyWhat is William Hill Best Odds Guaranteed?
William Hill’s Best Odds Guaranteed (BOG) ensures that you always get the best possible price on a horse race. This means if you take an early price but the starting price is greater, then you will be given the starting price (SP).
It’s a simple yet effective concept as it gives the advantage to the customer. You no longer need to worry about placing a bet too early and being stung by a lower price later, instead, you are guaranteed the best price on that horse.
For example, imagine that you put a £10 bet on an early price of 2/1, but before the start of the race, the horse had an SP of 4/1. If you win with “best odds guaranteed”, you will get the £40 profit. On the other hand, if you weren’t to capitalise on this, then you would get a win at the lower odds of 2/1 and make only £20.
BOG is a simple and effective way for a punter to maximise winnings.
Terms & Conditions of William Hill Best Odds Guaranteed
William Hill isn’t the only bookie to offer the best odds guarantee; there are several of the best online betting companies that provide this deal, and it’s more common than ever. Each bookmaker now comes with its features and terms & conditions.
Check out William’s payment methods on their site today!
To summarise these for William Hill, they are as follows:
- You can bet from 10 am on the day of the race
- You must bet online to get the best odds guaranteed with William Hill (and therefore get the bigger price payout)
- The daily win limit is £25k per customer per day
- It applies to a range of horse racing bet types – singles & multiples
- It does not apply to ante-post
- It applies to UK & Irish horse racing bets placed
- It also applied to greyhound racing as well as horse racing, WH betting
How To Claim William Hill Best Odds Guaranteed
Claiming the best odds guaranteed at William Hill is easy. Follow our step-by-step guide:
- Log in to your William Hill account. If you haven’t got one, you can register today.
- Review the terms and conditions and any applicable restrictions before participating.
- Place a single or multiple bet that qualifies for this offer.
- The best odds guarantee will be automatically applied.
- You will receive better odds, whether that’s the Early Price or Starting Price, if you win.
Tips & Strategies
One of the most significant advantages of using the best odds is that you get the bigger odds on William Hill early prices or the starting price. Whichever one is the highest, you will be gifted with. For that reason, we believe in making early decisions.
You can make a bet from 10 am onwards on the day of the race, place the bet and then look to capitalise on the potential fluctuation in your favour.
You can sometimes get William Hill’s best odds guaranteed in the shop (“Do William Hill do best odds guaranteed in shops?”), but this is often up to the discretion of that particular betting shop.
You can use extra bonuses when you look at the Lucky 15 bonus site.
Popular Questions
Do William Hill pay best odds guaranteed?
Yes, William Hill pays best odds guaranteed.
This is automatically applied to all valid bets and is open for both existing and new customers.
Read our guide to find out more about why she tale these odd rather than William Hill live odds.
What time do William Hill offer best odds guaranteed?
William Hill best odds are guaranteed from 10 am on the morning of the day of the race.
Find out more in our guide today to find out more best odds guaranteed times and terms and conditions.
Summary of the Best Odds Guaranteed Offer With William Hill
You can enjoy William Hill’s best odds guaranteed as part of your regular William Hill betting account.
This enables you to place your bet on the day of the race and secure the biggest prices, whether that is through the early price or the starting price. They offer this perk in UK and Irish horse racing, as well as greyhound racing.
Check out William Hills Cheltenham offers and their Grand National WH deals online!
WH also offers its customers a cash-out option for horse racing and the opportunity to watch live horse racing.
There are lots of benefits to betting with William Hill. Check them out by clicking on the link below.
18+. Play Safe. New players using T60 code. Online only. Get £60 bonus split as follows: (i) Deposit £10. Get a £20 Vegas Bonus on selected games (72hr expiry, wagering reqs apply); “(ii) bet £10+ (odds 1/2+) with cash or Vegas winnings (after wager reqs met). Once settled, get 4x£10 sports free bets (valid 7 days, excl. virtual sports). Payment & country restrictions & full T&Cs apply. #ad
Full T&C's Apply
