bet365 Best Odds Guaranteed

Find out about Bet365’s best odds guaranteed promise. We review this top online betting feature in June 2026.

Punters can take early prices because bet365 offers Best Odds Guaranteed on every horse race and was recently voted the top-rated BOG bookmaker in June 2026.

However, if you are new to the game, you may be wondering exactly what that means.

In this post, we will examine precisely what it means for you, as a bet365 customer or potentially a new player, and the terms and conditions that inevitably accompany it.

The best odds guarantee is available for many racing festivals, including the bet365 Royal Ascot Festival, bet365 Cheltenham, and bet365 Grand National events.

Find out more about best odds guaranteed at bet365 (BOG):

What Does Best Odds Guaranteed Mean at bet365 Sport?

At bet365 Sport, ‘Best Odds Guaranteed’ means that if you place a bet on a horse and the starting price is higher than the odds you took, if your horse wins, you will be paid out at the higher odds.

For example, if you were to take a price on a horse at odds of 12/1, but the starting price drifts to 25/1, then you would be paid out at the higher odds of 25/1!

Any customer wanting to maximise their betting profits should take advantage of a best odds guaranteed promotion, such as the one offered by Bet365 horse racing.

Many inexperienced punters misunderstand the phrase and think that it has something to do with the prices and odds on offer with other bookmakers, but this is not true.

bet365 Best Odds and ITV Racing Best Odds Promise

Not only does Bet365 offer the best odds guaranteed as opposed to fixed odds markets, but it also offers a price promise so that you know that you are going to get the very best board prices compared to other bookmakers in the UK and Ireland.

This also applies to all UK and Irish horse racing shown live on ITV Racing throughout the year, including both flat and jump racing seasons.

Every day that ITV Racing shows live races throughout the year, from 8 a.m. on that day, bet365 will ensure that the prices they offer on the win and each-way fixed odds markets for every horse in every live race will either match or better the best prices singles available from all other UK betting sites.

As well as that, they have the ITV 4/1 offer, which means that you will earn a risk-free horse racing bet every time that you back a winner with the odds of 4/1 or higher.

If you are looking for other deals, you can check out bet365’s each-way offers.

Claiming Best Odds On UK & Irish Horse Racing with bet365

So, how do you claim the very best odds at bet365?

1. Log in to your account or sign up to bet365 now by following the link at the top of the page.
2. Place your horse racing bets as you usually would, and ensure that you read all the terms and conditions carefully.
3. If your horse starts at a higher price than the starting price, then bet365 will pay you out at the bigger odds.

Does the Best Odds Guaranteed Promotion Only Apply to Win Bets?

bet365 best odds guaranteed offer does not just apply to back horses to win in a race (it includes win and each way).

There are several different types of markets where the bet365 best odds guaranteed will apply, including:

• Fixed odds win bets
• Each way fixed odds markets
• Enhanced place terms markets

So, what are you waiting for? Place a bet today and get the best odds guaranteed!

Explore the payment options available on all Bet365 sites.

Terms and Conditions

As with all promotions, this offer is accompanied by a set of rules, terms, and conditions. Although you will always be paid out on the bigger odds, knowing the rules is essential. These include:

• Applied to any UK and Irish horse and greyhound races
• Does not apply to any Australian race
• The offer is fulfilled in cash
• Applies to win and each-way fixed odds markets and enhanced place terms markets only.
• This includes the board prices, bet365 early prices for singles and multiples, and any showcase bets on all horse racing where a fixed price is offered.

Frequently Asked Questions: Best Odds at bet365

Here are the most popular questions we get asked about this promotion:

How do you get the best odds guaranteed?

Most bookies, including bet365, automatically apply Best Odds Guaranteed to all valid bets in your bet slip on racing betting markets, so you have to do nothing (applies to bets placed by their terms and conditions).

I just want to ensure that when joining an online bookmaker, they offer this as part of their deal. Check out our page to see what you should look for and compare the best bookmakers.

How do the best odds guaranteed work?

Best Odds Guaranteed is automatically applied to all valid bets and horse racing bets (for existing and any new customers).

It means that if you take a price and the odds increase before the start of an event, you will be paid at the higher odds – it’s an insurance policy to ensure you get good odds.

Best odds guaranteed times bet365?

The best odds guaranteed times at bet365 are valid from 8 am on the day of the race (bet365 BOG time).

Sometimes, you can get the best odds guaranteed at bet365 the night before, but this is only in certain circumstances, so it’s always best to check the terms and conditions.

Summary – Best Odds Guaranteed bet365

In summary, if you are new to placing bets on horse or greyhound racing, Bet365 offers several promotions; however, the “best odds promise” is significant, as it ensures you will be looked after for years to come. This price promise ensures you get the very best from your bets.

The best odds guaranteed offer is just one of a whole range of benefits you can enjoy when opening a Bet365 account, including live streaming, excellent customer service, a top tipping service, and more. Bet365 horse racing odds are always decent, but this price promise is a good idea to take advantage of if you can.

Check out our dedicated page where we analyse this leading betting brand as well as all other UK betting sites that may be suitable for your UK and Irish horse race betting.

You can also find our betting calculator here!

Below are the official full terms and conditions for bet365 customers:

bet365 offers Best Odds Guaranteed on every horse race – every day!

When you place your bet with bet365, take the price on your selection, and if the SP is bigger, they will pay you out at the bigger odds! Ante-Post, Tote/Pari-Mutuel/Colossus (bets and dividends), ‘Not to Win’, Enhanced Win, Cover Bets and In-Play bets are excluded.

This offer includes Board Prices, bet365 Early Prices, singles and multiples, as well as Showcast bets on all racing where a fixed price is offered. Offer applies to bets placed on Win, and Each Way Fixed Odds markets, and Enhanced Place Terms markets only. All other markets, including adjusted place terms (Each Way Extra), Ante-Post bets (unless otherwise stated) and Tote/Pari-Mutuel/Colossus (bets and dividends), are excluded from this offer. All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded.

For example, if you take an Early Price of 3/1 and your selection wins at 4/1, you receive payment at 4/1.

T&Cs apply. Only available to new and eligible customers.

Why not place a bet today? Check out the terms and conditions and go for it!