bet365 Best Odds Guaranteed (BOG) allows eligible customers to take an early price on a horse and receive the Starting Price (SP) instead if it is bigger when the race begins.
The offer applies to qualifying UK and Irish horse racing bets placed from 8am UK time on race day. It covers specified fixed-odds win and each-way markets, subject to bet365’s terms and customer eligibility.
For example, if you back a horse at 4/1 and it wins at an SP of 6/1, Best Odds Guaranteed settles the qualifying bet at 6/1. If the SP is shorter than your original price, you retain the 4/1.
This makes BOG a useful concession for racing bettors who prefer taking an early price rather than waiting until the race starts.
However, it does not guarantee that bet365 offers the best available price across every bookmaker. It compares the price you accepted with the official SP for that selection.
Find out more about the best odds guaranteed at bet365 (BOG):
Only available to new and eligible customers from 08:00 UK Time on day of race. Bet restrictions and T&Cs apply. #AD Registration required.
Full T&C's ApplyHow Does bet365 Best Odds Guaranteed Work?
Best Odds Guaranteed compares two prices:
- Early price: The fixed odds you accepted when placing your bet.
- Starting Price: The official industry price returned when the race begins.
For a qualifying winning selection, bet365 uses whichever price is bigger.
If your horse is placed in a qualifying each-way bet, the applicable place return can also benefit from the higher price, using the agreed place fraction.
The concession does not improve the result of a losing selection. It only changes the settlement odds when the relevant winning or placed outcome occurs.
bet365 Best Odds Guaranteed Example
Suppose you back a horse called Racing Star in a handicap at Newbury.
You place a £10 win bet at 4/1 after 8am on race day.
By the time the race starts, Racing Star has drifted to an SP of 6/1.
If Racing Star wins, your returns are:
| Settlement | Winnings | Total Return |
|---|---|---|
| Original price of 4/1 | £40 | £50 |
| Starting Price of 6/1 | £60 | £70 |
Best Odds Guaranteed produces an additional £20 in winnings in this example.
If Racing Star starts at 3/1 instead, you retain the original 4/1 and receive £50 if the horse wins.
The calculation assumes a qualifying bet with no Rule 4 deduction or other settlement adjustment.
What Time Does bet365 Best Odds Guaranteed Start?
bet365 Best Odds Guaranteed starts at 8am UK time on the day of the race.
This is one of the most important conditions.
A qualifying bet placed at 9am on a British or Irish race can receive BOG, subject to the other rules.
A bet placed at 7am does not qualify under the standard offer, even if the race takes place later that afternoon.
The concession is also not automatically available on ante-post bets placed days or weeks before an event.
Customers should check the offer details before betting, particularly when placing bets early in the morning.
Does bet365 BOG Apply the Night Before?
Not under the standard horse racing offer.
The normal qualifying period begins at 8am UK time on race day.
Separate promotions can have different conditions, but they should not be confused with the standard Best Odds Guaranteed concession.
Does bet365 BOG Apply to Evening Racing?
Yes, qualifying evening races in Britain and Ireland can be covered.
The key condition is when the bet was placed, not whether the race is held in the afternoon or evening.
For example, a qualifying fixed-odds win bet placed at midday on a British evening race can receive BOG if the other conditions are met.
Which Horse Races Qualify for bet365 Best Odds Guaranteed?
The standard bet365 horse racing offer applies to qualifying races in Britain and Ireland where the relevant fixed-odds markets are available.
This includes eligible Flat and National Hunt racing.
Examples include racing at:
- Cheltenham
- Aintree
- Ascot
- Newmarket
- York
- Doncaster
- Leopardstown
- Punchestown
- The Curragh
Coverage depends on the qualifying market and the customer’s eligibility.
The concession is not restricted to major festivals. Ordinary weekday racing can also qualify.
However, the standard horse racing BOG offer does not extend to international meetings outside Britain and Ireland.
bet365 Best Odds Guaranteed at Cheltenham
Cheltenham Festival races can qualify for Best Odds Guaranteed when the customer, market and betting time meet the relevant conditions.
For example, a qualifying win bet placed after 8am on the day of the Champion Hurdle can benefit if the selected horse wins at a bigger SP than the early price.
The same principle applies to qualifying bets on the Cheltenham Gold Cup and other Festival races.
BOG should not be confused with separate Festival promotions, which may have different rules.
bet365 Best Odds Guaranteed at Royal Ascot
Qualifying Royal Ascot races can also receive Best Odds Guaranteed.
This can matter in competitive handicaps where prices move significantly between the morning market and the off.
A horse backed at 10/1 that wins at 14/1 SP would be settled at 14/1 if the bet qualifies.
The offer does not guarantee that a horse’s odds will drift or that a selection will win.
bet365 Best Odds Guaranteed at the Grand National
The Grand National can qualify under the standard rules for eligible fixed-odds bets placed from 8am on race day.
Ante-post bets placed before race day are generally excluded unless a separate offer specifically states otherwise.
This distinction is important because Grand National betting markets open well before the race itself.
Which bet365 Bet Types Qualify?
bet365’s official terms include several fixed-odds bet types.
Qualifying markets can include:
- Standard win singles.
- Standard each-way singles.
- Eligible win and each-way multiples.
- Qualifying Bet Boost bets.
- Eligible Showcast bets.
All bets must satisfy the relevant timing, market and customer-eligibility requirements.
Win Bets
A qualifying win bet receives the higher of the accepted price and SP if the selection wins.
This is the simplest application of Best Odds Guaranteed.
Each-Way Bets
BOG can apply to qualifying standard each-way fixed-odds bets.
An each-way bet consists of a win stake and a place stake.
If the horse wins or finishes within the qualifying places, the relevant return is calculated using the applicable odds and place terms.
The concession can improve a place return when the SP is bigger than the accepted win price.
However, the number of places and the place fraction remain subject to the original qualifying market terms.
Multiples
bet365 includes qualifying multiples within its BOG terms.
Each eligible selection is assessed according to the concession’s rules.
A multiple can still lose if the required selections fail to win, regardless of whether one or more runners drift in price.
Bet Boosts
bet365’s official terms allow qualifying Bet Boost bets to receive Best Odds Guaranteed.
The precise settlement depends on the type of boost.
For Winnings Boosts, bet365 compares the boosted original return with the applicable BOG return without the boost, then uses the greater qualifying return.
Customers should check the current terms for the specific boost rather than assuming that every enhancement is added on top of the SP.
Does bet365 Best Odds Guaranteed Apply to Each Way Extra?
No. The standard bet365 Best Odds Guaranteed offer excludes Each Way Extra and other adjusted-place-terms markets.
This is an important distinction.
bet365’s Each Way Extra feature allows customers to select alternative place terms on eligible races.
Those adjusted terms can change the win price and the number of places paid.
A bet placed using Each Way Extra should not be treated as an ordinary qualifying each-way bet for BOG purposes.
The same applies when the place terms are adjusted through the bet slip.
Customers choosing between standard each-way betting and Each Way Extra should compare the available price, number of places and BOG eligibility before placing a wager.
Which Bets Are Excluded?
Under bet365’s standard horse racing terms, exclusions include:
- Ante-post bets, unless otherwise stated.
- Each Way Extra and adjusted place terms.
- Position Payout bets.
- Tote, pari-mutuel and Colossus bets.
- Racing outside Britain and Ireland.
- Bets placed before the qualifying 8am race-day start time.
Other restrictions may apply depending on the specific market or account.
The presence of a horse racing selection on the bet slip does not by itself establish BOG eligibility.
Check the bet receipt and the available promotions within your account.
How to Claim bet365 Best Odds Guaranteed
There is normally no separate promotional code required for a qualifying BOG bet.
The process is:
- Log in to your bet365 account. Check that Best Odds Guaranteed is available to you.
- Choose a British or Irish race. Select a race taking place that day.
- Wait until the qualifying period. Place the bet from 8am UK time onwards.
- Select a qualifying market. Use the standard fixed-odds win or each-way market, or another eligible bet type.
- Check the bet slip. Confirm the price, stake and relevant conditions before submitting.
- Place the bet. Keep the bet receipt for reference.
- Check settlement. If the selection wins or qualifies for a place return and the SP is bigger, the eligible bet should receive the higher applicable odds.
bet365 states that Best Odds Guaranteed confirmation appears on the bet receipt when the concession has been applied.
If the concession is not available to your account or selection, do not assume that it will be applied later.
Is bet365 Best Odds Guaranteed Automatic?
Best Odds Guaranteed is generally applied automatically to qualifying bets for eligible customers.
However, eligibility is not universal.
bet365’s official terms specify that the offer is available to new and eligible customers.
Account restrictions can affect access to promotions, and customers should check the offers available after logging in.
A bet that meets the timing and market conditions will not necessarily receive BOG if the account is ineligible.
bet365 BOG and Starting Price Explained
Starting Price, usually abbreviated to SP, is the official industry price returned when a race begins.
It is different from the early fixed odds available in the hours before the off.
Horse racing prices can shorten or drift because of market activity, betting support and changing assessments of a runner’s chances.
For example:
- A horse backed at 6/1 that starts at 4/1 has shortened.
- A horse backed at 6/1 that starts at 10/1 has drifted.
Best Odds Guaranteed protects the qualifying early price when a horse shortens and provides the bigger SP when it drifts.
That is the principal advantage of the concession.
However, an early price from bet365 might still be shorter than the price offered elsewhere.
Our Best Odds Guaranteed bookmakers comparison examines the concession across different betting sites.
How Much Extra Can Best Odds Guaranteed Pay?
The additional winnings depend on the original odds, the SP and the stake.
The following examples assume a £10 qualifying win bet and a winning selection.
| Early Price | Starting Price | Return at Early Price | Return with BOG | Extra Return |
|---|---|---|---|---|
| 2/1 | 3/1 | £30 | £40 | £10 |
| 4/1 | 6/1 | £50 | £70 | £20 |
| 8/1 | 10/1 | £90 | £110 | £20 |
| 12/1 | 16/1 | £130 | £170 | £40 |
| 20/1 | 25/1 | £210 | £260 | £50 |
These examples exclude Rule 4 deductions and other adjustments.
The size of the extra return increases with the difference between the accepted price and SP, but the horse must still produce the required result.
What Happens When a Horse Is Withdrawn?
A non-runner can affect the settlement of an early fixed-odds bet.
Under Rule 4, bookmakers may make a deduction from winnings when another horse is withdrawn from the race.
bet365’s BOG terms account for qualifying non-runner situations.
Where a Rule 4 deduction applies, the comparison can involve the revised early price rather than the original quoted odds.
If the SP is greater than the adjusted price, BOG may still apply.
This means the final payout can differ from a straightforward comparison of the original early price and the declared SP.
For larger stakes or competitive handicaps, it is worth checking the final bet receipt and settlement details.
Is bet365 Best Odds Guaranteed Better Than Taking SP?
BOG provides an advantage over simply accepting SP when a qualifying early price is available.
If you take 8/1 and the horse starts at 5/1, you retain 8/1.
If the horse starts at 12/1, you receive 12/1 if the bet qualifies and wins.
A straight SP bet would receive the declared SP regardless of the earlier price.
However, taking an early price with BOG is not a guarantee of a profitable bet.
It does not change the horse’s chance of winning, and it does not guarantee that bet365 offers the strongest early price.
For racing bettors who compare prices, the sensible approach is to consider both the available early odds and the bookmaker’s concession terms.
bet365 Best Odds Guaranteed Versus Other Racing Promotions
bet365 provides several horse racing features that serve different purposes.
| Feature | Main Purpose | Same as BOG? |
|---|---|---|
| Best Odds Guaranteed | Pays the bigger of qualifying early odds and SP | Yes |
| Each Way Extra | Allows alternative place terms on selected races | No |
| Bet Boost | Provides an enhanced price or return on selected bets | No |
| Position Payout | Provides a separate payout structure on eligible markets | No |
| Live Streaming | Allows eligible customers to watch racing | No |
These features should not be treated as interchangeable.
Each Way Extra can provide more places but excludes standard BOG eligibility.
A Bet Boost can improve the available return, but the way it interacts with BOG depends on the particular boost and current terms.
Position Payout is a separate market and is excluded from standard BOG.
The full bet365 horse racing review examines the bookmaker’s wider racing service, including its markets, account features and promotional options.
Advantages and Limitations of bet365 Best Odds Guaranteed
Advantages
- Qualifying customers retain their early price when SP is shorter.
- A bigger SP can increase returns on winning bets.
- Standard win and each-way fixed-odds markets are included.
- Eligible multiples and specified boosted bets can qualify.
- The concession covers qualifying British and Irish racing throughout the year.
Limitations
- The standard offer only starts at 8am on race day.
- Customer eligibility restrictions apply.
- Ante-post bets are generally excluded.
- Each Way Extra and Position Payout do not qualify.
- International horse racing is excluded from the standard offer.
- BOG does not guarantee the best price across competing bookmakers.
The most important limitation for serious racing bettors is that a bookmaker concession should never replace ordinary price comparison.
A stronger price elsewhere can sometimes outweigh the potential benefit of BOG.
bet365 Best Odds Guaranteed FAQs
Does bet365 offer Best Odds Guaranteed?
Yes. bet365 offers Best Odds Guaranteed on qualifying British and Irish horse racing bets for eligible customers.
What time does bet365 BOG start?
The standard offer begins at 8am UK time on the day of the race.
Does bet365 BOG apply to all horse races?
No. The standard horse racing offer applies to qualifying UK and Irish races, not all international racing.
Does bet365 BOG apply to all customers?
No. The offer is restricted to new and eligible customers under bet365’s terms.
Does bet365 Best Odds Guaranteed apply to each-way bets?
Yes, qualifying standard fixed-odds each-way bets are included.
Does bet365 BOG apply to Each Way Extra?
No. Each Way Extra and adjusted-place-terms markets are excluded from the standard concession.
Does bet365 BOG apply to accumulators?
Qualifying multiples are included, subject to the relevant market and offer conditions.
Does bet365 BOG apply to ante-post bets?
Ante-post bets are excluded unless a separate offer specifically states otherwise.
Does bet365 BOG apply to Cheltenham?
Qualifying Cheltenham races are included when the bet is placed during the eligible period and all other conditions are satisfied.
Does bet365 BOG apply to the Grand National?
Yes, qualifying race-day fixed-odds bets can receive the concession. Ante-post bets are normally excluded.
What happens if my horse’s odds shorten?
You retain the original qualifying early price.
What happens if my horse’s odds drift?
If the horse wins or earns a qualifying place return, bet365 uses the bigger SP when the BOG conditions are met.
Is Best Odds Guaranteed a free bet?
No. BOG is an odds-settlement concession, not a free bet or cash bonus.
Does Best Odds Guaranteed apply to losing bets?
No additional return is generated when the selection loses.
Can Rule 4 affect Best Odds Guaranteed?
Yes. Non-runner deductions can affect the comparison between the accepted price and SP.
Do I need a promo code?
The standard concession does not normally require a promotional code. Eligibility and bet conditions still apply.
Summary
bet365 Best Odds Guaranteed pays eligible customers at the higher of their accepted early price and the official Starting Price on qualifying UK and Irish horse racing bets.
The standard offer begins at 8am UK time on race day and includes qualifying fixed-odds win and each-way markets.
Each Way Extra, Position Payout, ante-post and international racing bets are excluded under the standard terms.
BOG is useful when a winning selection drifts in the betting, but it does not guarantee that bet365 offers the strongest early odds.
Compare prices, check account eligibility and confirm the concession on your bet receipt before relying on it.
For a wider bookmaker comparison, see our best horse racing betting sites.
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