bet365 Cheltenham offers include horse racing concessions, promotional betting markets and features designed for the four-day Cheltenham Festival.

The bookmaker’s established racing features include Best Odds Guaranteed, Each Way Extra, selected Bet Boosts, live streaming and Cash Out. Additional Festival promotions can include Non-Runner No Bet, enhanced prices, free bets and betting challenges when announced.

The 2027 Cheltenham Festival takes place in March. bet365’s complete Festival-specific promotional package has not yet been confirmed. Customers should check the available offers and their terms before placing bets.

British Racecourses examines the main bet365 Cheltenham betting features, explains their conditions and identifies which concessions can be useful across the Festival’s 28 races.

Best bet365 Cheltenham Offers for 2027

The most relevant bet365 racing features are those that affect the odds available, the number of places paid or the settlement of a bet.

Some are regular bookmaker features, while others are limited promotions that may only become available closer to the Festival.

bet365 Feature	What It Does	Important Condition
Best Odds Guaranteed	Pays the bigger of the qualifying early price and SP	Eligible UK and Irish racing bets placed from 8am
Each Way Extra	Allows alternative place terms on selected races	Adjusted terms generally exclude BOG
Bet Boosts	Enhances selected odds or returns	Availability, maximum stakes & eligibility vary
Non-Runner No Bet	Returns stakes on qualifying non-runners	Only applies to specifically designated NRNB markets
Super Boosts	Offers enhanced prices	Requires active qualifying promotion
Free Bets and Bet Credits	Provides promotional betting credit	Qualifying bets, expiry dates and other restrictions apply
Position Payout	Offers a separate payout structure on selected markets	BOG does not apply
Live Streaming	Provides access to eligible racing broadcasts	Viewing requirements and coverage vary

The table distinguishes established features from promotions that require separate confirmation for 2027.

A bookmaker offering several features does not mean that every feature applies to every race or account.

bet365 Cheltenham Welcome Offer

bet365 has advertised a Bet £10 Get £30 in Free Bets welcome package for eligible new customers.

This is a general sportsbook welcome offer rather than a promotion exclusive to the Cheltenham Festival.

The package provides promotional Bet Credits after the qualifying requirements are met.

Customers must check the current offer before registering, as the qualifying stake, deposit requirements, minimum odds, eligible payment methods and reward conditions can change.

Returns from bets placed using Bet Credits normally exclude the promotional stake.

For example, a £10 stake-not-returned free bet placed at 4/1 produces £40 in winnings if the selection wins. The £10 promotional stake is not returned.

The welcome offer should be assessed separately from ongoing Cheltenham promotions available to existing customers.

Our Cheltenham Festival free bets comparison examines the wider range of Festival betting promotions.

bet365 Cheltenham Best Odds Guaranteed

Best Odds Guaranteed is one of bet365’s most relevant horse racing concessions.

It allows eligible customers to take an early price and receive the official Starting Price instead if the SP is bigger.

For qualifying British and Irish horse racing bets, the standard offer begins at 8am UK time on race day.

Suppose you back a horse in the Champion Hurdle at 5/1.

The horse drifts to an SP of 8/1 and wins.

A qualifying £10 win bet would return:

Price	Winnings	Total Return
Early price of 5/1	£50	£60
Starting Price of 8/1	£80	£90

Best Odds Guaranteed provides an additional £30 in this example.

If the horse shortens to 3/1 instead, the qualifying bet retains the original 5/1.

The concession applies to eligible fixed-odds markets, including qualifying standard win and each-way bets.

However, it does not apply universally.

bet365 Cheltenham BOG Restrictions

The main conditions include:

Start time: Bets must be placed from 8am UK time on race day.
Customer eligibility: The offer is restricted to new and eligible customers.
Markets: Standard qualifying fixed-odds win and each-way bets are included.
Ante-post bets: These are excluded unless otherwise stated.
Each Way Extra: Adjusted place terms are generally excluded.
Position Payout: This is excluded from the standard BOG concession.
International racing: The standard horse racing offer covers qualifying British and Irish racing.

Best Odds Guaranteed does not mean that bet365 will match a better price available at another bookmaker.

It compares your qualifying accepted price with the official Starting Price.

Read our full bet365 Best Odds Guaranteed explanation for the settlement rules, examples and exclusions.

bet365 Cheltenham Non-Runner No Bet

Non-Runner No Bet, commonly abbreviated to NRNB, is particularly important for ante-post Cheltenham betting.

Under an eligible NRNB market, the stake is returned if the selected horse does not participate in the race.

This differs from ordinary ante-post betting, where a non-runner generally results in a losing bet.

For example, suppose you back a horse at 12/1 for the Cheltenham Gold Cup several weeks before the Festival.

If the horse is subsequently ruled out:

Ordinary ante-post bet: The stake would normally be lost.
Qualifying NRNB bet: The stake would be returned under the market’s conditions.

The difference matters because ante-post Cheltenham markets open months before the Festival.

Horses can miss their intended race through injury, changes in training plans or decisions to target another event.

When Does bet365 Offer NRNB for Cheltenham?

The start date and coverage of NRNB can change each year.

For the 2026 Festival, bet365 published a specific activation date and separate NRNB market conditions.

That date must not be carried forward as though it applies to 2027.

Customers should look for a clearly designated NRNB market and check when the concession became active.

An ordinary ante-post selection does not automatically receive NRNB protection.

Does NRNB Include Best Odds Guaranteed?

Not automatically.

NRNB and Best Odds Guaranteed are separate concessions.

NRNB addresses what happens when a horse does not run.

BOG compares qualifying early odds with SP when a horse runs and achieves the required result.

The standard bet365 BOG terms exclude ante-post bets unless otherwise stated.

A customer should therefore check the exact terms of the chosen NRNB market rather than assuming both concessions apply together.

Our Non-Runner No Bet explanation covers the distinction in more detail.

bet365 Cheltenham Each Way Extra

Each Way Extra allows customers to select alternative place terms on eligible horse races.

The feature can increase or decrease the number of places paid, with a corresponding adjustment to the odds.

For example, a competitive Festival handicap might have standard each-way terms of four places at one-fifth of the odds.

An Each Way Extra market might offer additional places at a shorter win price.

The precise terms depend on the race and the options available on the bet slip.

This can be relevant in races such as the Coral Cup, County Hurdle and Grand Annual Chase, where large fields make each-way betting a common consideration.

How Does Each Way Extra Work?

The process is:

Choose a Cheltenham race with Each Way Extra available.
Open the Each Way Extra market or the relevant place-terms selector.
Compare the options, including win odds, number of places and place fractions.
Select the preferred terms and check the bet slip.
Confirm the total stake before placing the bet.

Each-way bets consist of two stakes, one for the win and one for the place.

A £10 each-way bet therefore costs £20.

Additional places can improve the chance of a place return, but the reduced price can lower the potential payout.

Does Each Way Extra Qualify for BOG?

Adjusted Each Way Extra terms generally do not qualify for standard Best Odds Guaranteed.

bet365’s published terms provide a narrow exception where the selected terms match the standard fixed-odds win and each-way market.

For practical comparison, customers should treat genuinely enhanced place terms as a separate option rather than assuming they also receive BOG.

Our best each-way bookmakers comparison explains why place terms and prices need to be assessed together.

bet365 Cheltenham Super Boosts

Super Boosts are selected enhanced-price promotions.

They can provide a higher price than the bookmaker’s ordinary market on a particular horse or outcome.

For example, a horse normally priced at 2/1 might be offered at an enhanced 3/1 under a specific promotion.

The additional potential return can be attractive, but the promotion may have:

A maximum stake.
A limited availability period.
Specific customer eligibility.
Restrictions on bet types.
A maximum payout.
Separate settlement conditions.

The availability of a Super Boost for the 2027 Festival must be confirmed when bet365 announces the promotion.

Do not assume that a daily boost will appear on every Festival race or that a previous year’s maximum stake will remain unchanged.

bet365 Cheltenham Bet Boosts

Bet Boosts can increase the available price or return on selected betting markets.

They are distinct from the general Best Odds Guaranteed concession.

Some boosts are offered on individual selections, while others relate to particular bet types.

A qualifying boost may interact with BOG according to bet365’s published settlement rules.

For a Winnings Boost on an eligible standard win or each-way market, bet365 compares the boosted return at the accepted price with the applicable BOG return without the boost.

The customer receives the greater qualifying return.

That does not mean the boost percentage is automatically added to a bigger Starting Price.

Customers should check the displayed boosted odds, qualifying market and maximum stake before placing the bet.

bet365 Cheltenham 6 Horses Challenge

bet365 has previously operated a Cheltenham 6 Horses Challenge.

The promotion involved selecting horses across Festival racing under a separate set of competition rules.

These challenges can differ substantially from ordinary free bets.

They may involve predictions, prize pools, entry deadlines and qualifying account conditions rather than a standard cash wager.

The prize pool advertised for a previous Festival is not confirmation of the reward available in 2027.

If bet365 launches another Cheltenham 6 Horses Challenge, the important details to check will be the entry requirements, selection deadlines, scoring system and prize distribution.

bet365 Cheltenham Free Bets for Existing Customers

Existing customers may receive access to selected free bets, Bet Credits or other promotional rewards.

These are separate from the standard new-customer welcome offer.

A free bet promotion can be restricted to a particular race, betting market, customer group or day.

For example, an offer might provide a token for a qualifying Festival selection, subject to a maximum stake and minimum odds.

The precise conditions determine the reward’s usefulness.

What to Check Before Using a Cheltenham Free Bet

Eligible race: Confirm that the token can be used on the intended Cheltenham market.
Minimum odds: Check the required price.
Expiry: Establish when the token becomes invalid.
Stake returned: Determine whether winnings exclude the free bet stake.
Bet type: Check whether win singles, each-way bets or multiples are permitted.
Customer eligibility: Confirm that the offer is available to your account.

A £5 free bet does not have the same value as £5 in withdrawable cash.

The promotional stake is often excluded from winnings, and a losing free bet produces no return.

bet365 Cheltenham ITV Racing Promotions

bet365 has previously offered promotions linked to races televised on ITV.

These have included enhanced-price and refund-style offers on selected televised racing.

However, a previous ITV promotion should not be treated as a standing entitlement.

For the 2027 Cheltenham Festival, any ITV-linked offer needs confirmation of the qualifying races, odds, stakes and settlement rules.

The important distinction is between an ordinary losing bet and a promotion that returns part of the stake as a free bet or Bet Credit.

A free bet refund is not necessarily a cash refund.

Customers should check exactly what is returned, when it is credited and how it can be used.

bet365 Cheltenham Accumulator Insurance

Accumulator insurance is another promotion that can appear around major sporting events.

Under some accumulator insurance arrangements, a qualifying multiple that loses by one selection receives a promotional refund.

The refund may be provided as a free bet rather than cash.

Such promotions normally have restrictions on the number of selections, minimum odds, eligible markets and maximum refund.

There is no reason to assume that every Cheltenham accumulator qualifies.

A horse racing accumulator can lose when any required selection fails to win, and an insurance offer does not remove that underlying risk.

Check the active promotional conditions before relying on a refund.

bet365 Cheltenham Money-Back Specials

Money-back specials can provide a refund or promotional credit when a selected outcome occurs.

Examples might include a horse finishing second or a qualifying selection failing under specified conditions.

These offers are not necessarily available at every Festival renewal.

They can also differ in how the refund is paid.

A £10 cash refund is not equivalent to a £10 stake-not-returned free bet.

Customers should distinguish between:

Cash refunds.
Free bet refunds.
Bet Credits.
Enhanced settlement payments.

The terms determine the actual financial outcome.

bet365 Cheltenham Position Payout

Position Payout is a separate bet365 racing feature that can provide returns according to a horse’s finishing position under the selected market conditions.

It is not the same as a standard each-way bet.

The prices and qualifying finishing positions depend on the particular market.

Position Payout bets are excluded from bet365’s standard Best Odds Guaranteed offer.

Customers should compare the available return with ordinary win and each-way options before placing a bet.

How to Claim bet365 Cheltenham Offers

The steps depend on whether the promotion is a welcome offer, an automatic racing concession or an opt-in offer.

For a new-customer welcome promotion:

Visit bet365 and review the current welcome offer.
Check eligibility, including any geographic and account restrictions.
Register an account and complete the required verification.
Deposit using an eligible payment method.
Place the required qualifying bet, observing any minimum odds or market conditions.
Wait for the qualifying conditions to be completed.
Check the promotional credit awarded to the account.
Use the reward within the specified time limit.

For existing-customer promotions, the process may instead involve opening the Offers section and opting in before placing a qualifying bet.

Best Odds Guaranteed is generally applied automatically to qualifying bets for eligible customers, with confirmation shown on the bet receipt.

Read our bet365 payment methods page for information about deposits and withdrawals.

Why Use bet365 for Cheltenham Betting?

The most useful reasons to consider bet365 for Cheltenham relate to its racing markets and account features rather than the headline value of a temporary bonus.

Cheltenham Racecards and Betting Markets

bet365 provides fixed-odds markets across the Cheltenham Festival.

These include standard win and each-way betting, with other markets available according to the race and the stage of the betting market.

The four championship races attract particular attention:

Champion Hurdle.
Queen Mother Champion Chase.
Stayers’ Hurdle.
Cheltenham Gold Cup.

The Festival also includes novice races, mares’ races, handicaps and the Champion Bumper.

Different races require different betting considerations.

A novice chase places considerable importance on jumping experience, while a competitive handicap can reward detailed assessment of the weights, pace and course form.

Live Streaming

bet365 offers live horse racing streaming on eligible meetings.

Customers can use the website or app to access supported broadcasts, subject to the relevant viewing requirements.

Streaming availability and account conditions should be checked for the specific meeting.

Watching a race live can be useful for assessing jumping, travelling, positioning and how a horse responds under pressure.

Our bet365 live streaming page covers the service in more detail.

In-Play Betting

bet365 provides in-running betting on selected horse races.

In-running prices change rapidly as the race develops.

A horse travelling strongly before the home turn may shorten considerably, while one making a mistake at a fence may drift.

In-running betting carries additional risks because prices can change before a wager is accepted.

Broadcast delays also mean that a televised picture may not represent the exact live state of the race.

Customers should not assume that an in-running bet will be accepted at the price initially displayed.

Cash Out

Cash Out allows eligible customers to settle a bet before its normal conclusion at the amount offered by the bookmaker.

The amount can be higher or lower than the original stake.

Cash Out is not guaranteed to remain available throughout a race.

The bookmaker may suspend the feature or change the offered amount as the market moves.

Partial Cash Out may also be available on selected bets.

bet365 Betting App

The bet365 betting app provides mobile access to racing markets, account features, live streaming and available promotions.

For Cheltenham, a practical mobile interface matters because prices and markets can change quickly between races.

Customers should assess navigation, racecard presentation and bet-slip clarity rather than choosing an app solely because it advertises a welcome bonus.

bet365 Cheltenham Betting Tips and Considerations

Cheltenham presents a different challenge from ordinary jumps meetings.

The Old Course and New Course have different characteristics, and races vary substantially in distance, pace and field size.

A useful betting assessment starts with the demands of the individual race.

Course Form

Cheltenham’s undulations and uphill finish place demands on a horse’s balance, stamina and jumping.

Previous Cheltenham form can be informative, particularly when it comes from a comparable race distance and ground.

However, a previous course win does not guarantee that the horse will reproduce the performance under different conditions.

Ground Conditions

Ground can change significantly between the early season and March.

Some horses perform best with cut in the ground, while others show their strongest form on a sounder surface.

Assess the horse’s previous performances in similar conditions and consider how the going affects the likely race pace.

Jumping

Festival championship races are contested at a high level.

A jumping mistake can cost valuable momentum, particularly in fast-run novice and two-mile chases.

Look beyond the finishing position when analysing previous races.

A horse that repeatedly loses ground at fences may face a greater challenge in stronger Festival company.

Pace

Early pace can influence how a race develops.

An uncontested front-runner may be able to dictate the tempo, while several prominent racers can create a more demanding early gallop.

Our horse racing pace analysis page explains how pace can affect race outcomes.

Comparing Prices

Best Odds Guaranteed is useful, but it should not replace comparing the prices offered by different bookmakers.

A bigger early price elsewhere can be more valuable than a shorter price with BOG, depending on how the market develops.

Our best horse racing betting sites comparison provides a broader assessment of bookmakers’ racing services.

Cheltenham Festival 2027: The Four Days

The Festival consists of 28 races across four days, with seven races scheduled each day under the established format.

The precise running order, sponsorship names and off-times should be checked against the official 2027 race programme before publication of detailed schedules.

Day	Main Feature	Other Important Racing
Tuesday	Champion Hurdle	Supreme Novices’ Hurdle and Arkle
Wednesday	Queen Mother Champion Chase	Novice chasing and competitive handicaps
Thursday	Stayers’ Hurdle	Ryanair Chase and supporting races
Friday	Cheltenham Gold Cup	Triumph Hurdle and Festival handicaps

Champion Hurdle

The Champion Hurdle is the Festival’s principal two-mile championship hurdle race.

Speed, accurate jumping and the ability to maintain a strong gallop are central to success.

Queen Mother Champion Chase

The Queen Mother Champion Chase is the leading two-mile championship chase at Cheltenham.

Jumping fluency is particularly important because mistakes can be difficult to recover from at this distance.

Stayers’ Hurdle

The Stayers’ Hurdle tests stamina over approximately three miles.

Horses need to sustain their effort and handle the demands of Cheltenham’s uphill finish.

Cheltenham Gold Cup

The Cheltenham Gold Cup is the Festival’s premier staying chase.

Its extended three-mile distance, championship pace and jumping demands make it one of the most demanding races in British National Hunt racing.

bet365 Cheltenham Offers FAQs

What are the best bet365 Cheltenham offers?

The most relevant features include Best Odds Guaranteed, Each Way Extra, selected Bet Boosts and any confirmed Festival-specific promotions. The best option depends on the race, market and customer eligibility.

Does bet365 offer Cheltenham free bets?

bet365 offers promotional free bets and Bet Credits under selected offers. The availability of a specific Cheltenham 2027 free bet promotion has not yet been confirmed.

Does bet365 offer Best Odds Guaranteed at Cheltenham?

Yes, qualifying Cheltenham bets can receive Best Odds Guaranteed under bet365’s standard UK and Irish horse racing terms.

What time does bet365 BOG start?

The standard horse racing offer begins at 8am UK time on race day.

Does bet365 offer Non-Runner No Bet at Cheltenham?

bet365 has offered Cheltenham NRNB markets previously. The specific activation date and coverage for 2027 must be confirmed from the current markets and terms.

Can you combine NRNB and Best Odds Guaranteed?

Not automatically. NRNB and BOG have separate conditions, and ordinary ante-post bets are generally excluded from standard BOG.

Does bet365 offer extra places at Cheltenham?

bet365’s Each Way Extra feature allows alternative place terms on selected races. The available number of places and odds depend on the market.

Does Each Way Extra qualify for Best Odds Guaranteed?

Adjusted Each Way Extra terms generally do not qualify, except where the selected terms match the standard market under bet365’s published conditions.

Does bet365 have Cheltenham Super Boosts?

bet365 has offered Festival Super Boosts previously. Specific 2027 promotions, prices and stake limits need confirmation.

Can existing customers claim Cheltenham offers?

Some promotions are available to eligible existing customers. Others are restricted to new customers or particular account groups.

Can I watch Cheltenham on bet365?

bet365 offers horse racing streaming for eligible meetings and customers, subject to coverage and viewing requirements.

Does bet365 offer Cheltenham in-running betting?

In-running markets may be available on selected races. Prices can change rapidly, and betting can be suspended during an event.

Can I Cash Out a Cheltenham bet?

Cash Out may be available on eligible bets. Availability and the amount offered depend on the market and stage of the event.

Is a bet365 Cheltenham free bet withdrawable?

Promotional free bet stakes are generally not withdrawable as cash. Eligible winnings may be withdrawable under the offer’s settlement terms.

Are bet365 Cheltenham offers risk-free?

No. Qualifying wagers can lose, and promotional refunds or free bets do not necessarily return the original cash stake.

Summary

bet365 Cheltenham offers cover a combination of regular racing features and Festival-specific promotions.

Best Odds Guaranteed is an established concession for qualifying British and Irish horse racing bets placed from 8am on race day.

Each Way Extra provides alternative place terms, while Bet Boosts and other promotions can offer different settlement arrangements.

Non-Runner No Bet, Super Boosts, free bets and Festival challenges require confirmation of the specific terms and availability for the 2027 meeting.

For Cheltenham bettors, the most important checks are the qualifying race, accepted odds, each-way conditions, promotional restrictions and customer eligibility.

The wider bet365 horse racing review covers the bookmaker’s regular racing service beyond the Festival.

18+. Gamble responsibly. Offers are subject to current bet365 terms, eligibility and availability.

bet365 Cheltenham Offers 2027