Top 100 Online Bookmakers

We rate every single online bookmaker in the UK and rank them in order from one to over one hundred.

Our ratings and reviews are scored on many factors punters expect to receive, like the highest odds or amazing free bet promotions.

Check out our top 100 online bookmakers in order of the best-rated betting brands in the UK.

Top 100 Betting Sites UK

From our research, here are the top-rated 100 online bookmakers in the United Kingdom.

Rank Bookmaker
1 Bet365
2 William Hill
3 BetVictor
4 Betsson
5 Ladrbokes
6 BetFred
7 NetBet
8 BetUK
9 Redbet
10 10Bet
11 PariMatch
12 SportsInteraction
13 BoyleSports
14 BetClic
15 Dafabet
16 LVbet
17 LSbet
18 Betzone
19 STSbet
20 Coral
21 Unibet
22 Betfair
23 Paddy Power
24 Matchbook
25 Bet777
26 Favbet
27 Smarkets
28 Luckbox
29 Spreadex
30 Betdaq
31 Bet-at-home
32 22Bet
34 NordicBet
35 LiveBet
36 Guts
37 NextBet
38 ReloadBet
39 TornadoBet
40 BetFirst
41 LeoVegas
42 Betmotion
43 Rizk
44 Mr Green
45 Betsafe
46 BetStars
47 Grosvenor
48 18bet
49 QuinnBet
50 Racebets
51 EnergyBet
52 FansBet
53 Jetbull
54 SportNation
55 CMD368
56 Royal Panda
57 PowerPlay
58 BetHard
59 PureWin
60 KTO
61 HighBet
62 NucleonBet
63 DexterBet
64 Svenbet
65 Monster
66 FEZbet
67 OlyBet
68 1Bet
69 BritainBet
70 Tiger Gaming
71 TOC
72 Optibet
73 PowBet
74 BetGoodwin
75 Tonybet
76 Sons of Slots
77 WeltBet
78 PlayFastCasino
79 JeffBet
80 BetRegal
81 GreatWin
82 VMC
83 Kwiff
84 OneStepCasino
85 Vegas Paradise
86 GreatOdds
87 LapiLanders
88 BurningBet
89 Sportaza
90 ExclusiveBet
91 Sporting Index
92 Posido
93 FastBet
94 YouWin
95 Ivibet
96 RoBet
97 TurboVegas
98 Evobet
99 DozenSpins
100 CobraBet

How We Choose The Best Online Bookmakers

Here at British Racecourses, we go to great lengths to analyse many different factors to determine who the best online bookmakers are for 2023.

Here are some of the many things we take into account when making our best online bookmakers list:

Bonuses and Offers

With any online bookmaker, the bonuses and offers they have for both new and existing customers is a massive factor we take into account when looking at where we place each bookmaker in our list of the best.

Free bet offers, boosted bets, enhanced odds, new customer promotions and more are all factors we take a look at when reviewing every bookmaker on the internet.

Customer Support

This is a big one for us. We believe that to be a great online bookmaker, you can simply just have great offers for your customers, you also need to be there for them if they have a question or problem.

Good customer support is crucial for any company, and betting companies are no different. We always make sure to take this into account when deciding who deserves to be one of the best online bookmakers.

Payment Methods

The payment methods available from online bookies is also of importance to us, as a site that only offers a couple of options when it comes to depositing and withdrawing money is restrictive to a wider audience of players.

We prefer to find betting brands that can comfortably offer all of the major payment options for their players, to ensure the site can be used by as many new customers as possible.

Age, History and Reputation Of The Betting Brand

It’s not all just about the services offered by the betting company for us either, as we also take a detailed look at the age, history and reputation of the betting brand to determine their place in the industry.

We like to see a betting brand that are established within the gambling industry, with a positive reputation from those that use either their site or app.

Ease of Use

And finally, the ease of use of the bookmakers website or app is really important as well, as a great betting offer means less if the site or app is difficult to access.

Nowadays, customers expect bookmakers’ websites to be quick, easy to sign up to and easy to navigate, so we always make sure to check these factors in detail prior to adding brands to our best online bookmakers list.

Why are Some Online Bookmakers Rated Badly?

There are several reason why some online bookmakers are rated badly by review websites, here are many of them:

  • Bad reviews
  • Low odds
  • lack of payment options
  • poorly built websites or apps
  • untrustworthy licences

We ensure all of the sites added to our best online bookmakers list are the best in the market, and ensure all of the factors above are not part of their brand prior to adding them in.

How to Choose The Right Online Bookmaker

To choose the right online bookmaker for you , you really need to consider what the most important features of the bookmaker are prior to signing up.

For example, if you’re someone that cares most about having the best offers and promotions as part of your experience, we’d consider analysing all of their offers prior to signing up.

Alternatively, if you’re someone that cares more about the ease of use of the website, or perhaps you have a certain payment method you’d like to use, we’d recommend looking at those sites specifically.

We’ve put together a list of all the best online bookmakers above, so do feel free to take a look through them and check if they tick all of your boxes.


The list of top-rated one hundred bookmakers online is scored in order of rankings.

The comprehensive scoring system provides a ranking number based on expert feedback from the best in the betting business and in-depth web analytics from several reputable sources.

The best sportsbook betting sites manage to combine the biggest odds with a high bookmakers rating.

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James Dooley is a UK entrepreneur who founded British Racecourses because of his love for horse racing. James owns 14 racehorses through Dooley Thoroughbreds, so he understands all aspects of horse racing, from wagering bets, and booking jockeys to sourcing the best horse racing trainers. James Dooley's connections give him inside information on horse racing tips and best chances of a winner.