We rate every single online bookmaker in the UK and rank them in order from one to over one hundred.

Our ratings and reviews are scored on many factors punters expect to receive, like the highest odds or amazing free bet promotions.

Check out our top 100 online bookmakers in order of the best-rated betting brands in the UK.

Top 100 Betting Sites UK

From our research, here are the top-rated 100 online bookmakers in the United Kingdom.

Rank	Bookmaker
1	Bet365
2	William Hill
3	BetVictor
4	Betsson
5	Ladrbokes
6	BetFred
7	NetBet
8	BetUK
9	Redbet
10	10Bet
11	PariMatch
12	SportsInteraction
13	BoyleSports
14	BetClic
15	Dafabet
16	LVbet
17	LSbet
18	Betzone
19	STSbet
20	Coral
21	Unibet
22	Betfair
23	Paddy Power
24	Matchbook
25	Bet777
26	Favbet
27	Smarkets
28	Luckbox
29	Spreadex
30	Betdaq
31	Bet-at-home
32	22Bet
33	Circus.be
34	NordicBet
35	LiveBet
36	Guts
37	NextBet
38	ReloadBet
39	TornadoBet
40	BetFirst
41	LeoVegas
42	Betmotion
43	Rizk
44	Mr Green
45	Betsafe
46	BetStars
47	Grosvenor
48	18bet
49	QuinnBet
50	Racebets
51	EnergyBet
52	FansBet
53	Jetbull
54	SportNation
55	CMD368
56	Royal Panda
57	PowerPlay
58	BetHard
59	PureWin
60	KTO
61	HighBet
62	NucleonBet
63	DexterBet
64	Svenbet
65	Monster
66	FEZbet
67	OlyBet
68	1Bet
69	BritainBet
70	Tiger Gaming
71	TOC
72	Optibet
73	PowBet
74	BetGoodwin
75	Tonybet
76	Sons of Slots
77	WeltBet
78	PlayFastCasino
79	JeffBet
80	BetRegal
81	GreatWin
82	VMC
83	Kwiff
84	OneStepCasino
85	Vegas Paradise
86	GreatOdds
87	LapiLanders
88	BurningBet
89	Sportaza
90	ExclusiveBet
91	Sporting Index
92	Posido
93	FastBet
94	YouWin
95	Ivibet
96	RoBet
97	TurboVegas
98	Evobet
99	DozenSpins
100	CobraBet

How We Choose The Best Online Bookmakers

Here at British Racecourses, we go to great lengths to analyse many different factors to determine who the best online bookmakers are for 2025.

Here are some of the many things we take into account when making our best online bookmakers list:

Bonuses and Offers

With any online bookmaker, the bonuses and offers they have for both new and existing customers is a massive factor we take into account when looking at where we place each bookmaker in our list of the best.

Free bet offers, boosted bets, enhanced odds, new customer promotions and more are all factors we take a look at when reviewing every bookmaker on the internet.

Customer Support

This is a big one for us. We believe that to be a great online bookmaker, you can simply just have great offers for your customers, you also need to be there for them if they have a question or problem.

Good customer support is crucial for any company, and betting companies are no different. We always make sure to take this into account when deciding who deserves to be one of the best online bookmakers.

Payment Methods

The payment methods available from online bookies is also of importance to us, as a site that only offers a couple of options when it comes to depositing and withdrawing money is restrictive to a wider audience of players.

We prefer to find betting brands that can comfortably offer all of the major payment options for their players, to ensure the site can be used by as many new customers as possible.

Age, History and Reputation Of The Betting Brand

It’s not all just about the services offered by the betting company for us either, as we also take a detailed look at the age, history and reputation of the betting brand to determine their place in the industry.

We like to see a betting brand that are established within the gambling industry, with a positive reputation from those that use either their site or app.

Ease of Use

And finally, the ease of use of the bookmakers website or app is really important as well, as a great betting offer means less if the site or app is difficult to access.

Nowadays, customers expect bookmakers’ websites to be quick, easy to sign up to and easy to navigate, so we always make sure to check these factors in detail prior to adding brands to our best online bookmakers list.

Why are Some Online Bookmakers Rated Badly?

There are several reason why some online bookmakers are rated badly by review websites, here are many of them:

Bad reviews
Low odds
lack of payment options
poorly built websites or apps
untrustworthy licences

We ensure all of the sites added to our best online bookmakers list are the best in the market, and ensure all of the factors above are not part of their brand prior to adding them in.

How to Choose The Right Online Bookmaker

To choose the right online bookmaker for you , you really need to consider what the most important features of the bookmaker are prior to signing up.

For example, if you’re someone that cares most about having the best offers and promotions as part of your experience, we’d consider analysing all of their offers prior to signing up.

Alternatively, if you’re someone that cares more about the ease of use of the website, or perhaps you have a certain payment method you’d like to use, we’d recommend looking at those sites specifically.

We’ve put together a list of all the best online bookmakers above, so do feel free to take a look through them and check if they tick all of your boxes.

Summary

The list of top-rated one hundred bookmakers online is scored in order of rankings.

The comprehensive scoring system provides a ranking number based on expert feedback from the best in the betting business and in-depth web analytics from several reputable sources.

The best sportsbook betting sites manage to combine the biggest odds with a high bookmakers rating.