Bet365 Group Ltd (spoken as “bet three-six-five”) supports and sponsors many sporting events in the United Kingdom.
Bet365 sponsorships have grown in scope rather dramatically in recent years.
bet365 has recently signed several significant sponsors and is a regular supporter of UK sports.
In our bet365 Sponsorships guide, we provide all the latest sponsors and information updated in June 2026.
Horse and Greyhound Racing
Bet365’s sponsorship will support and promote horse and greyhound racing.
Bet365 announced it has agreed to a significant sponsorship deal to support UK greyhound racing with a range of competitions across the 2026 Greyhound Racing Calendar.
Greyhound racing is integral to our product offering, and this sponsorship showcases our commitment to the sport, the tracks, and the people involved.
A spokesperson for bet365 said on the sponsorship deal of UK Greyhound Racing:
“The sponsorship is set to cover four major Category competitions and coverage will feature on SIS and direct to home audience through Racing Post Greyhound TV (RPGTV). Greyhound racing is integral to our product offering and this sponsorship showcases the commitment we have to the sport as well as the tracks and the people involved.”
The successful Bet365 sponsorship at Towcester and Oxford will certainly open opportunities and an agreement to renew UK greyhound racing sponsorship events.
Football Sponsorships
- Bet365 International is the sponsor of Stoke City FC, a football team in the English Premier League.
- Stoke Football Club
- Slavia Sofia Football Club
Boxing Sponsorships
Bet365 sponsorships set a deal with Boxxer (a British professional boxing promotional company) founded by Ben Shalom.
The bet365 sponsorship deal solidifies Bet365 as the official betting partner of the boxing organisation, along with Sky Sports boxing.
Ben Shalom, Boxxer’s founder and CEO, commented:
“We’re delighted to announce this new partnership with bet365, given their customer conscience, quality and trusted position around the world. We believe there is substantial synergy in terms of our brand values, with both companies committed to innovation and unlocking access to the greatest live sporting events.”
The bet365 Sponsorship deal of Boxxer, a professional boxing company, is huge for the fighting industry.
Summary
bet365 is always on the lookout to sponsor sporting events, including cricket, tennis, UFC, cycling, snooker, and darts.
As the bet365 brand looks to expand into the US market, it is specifically targeting US sports, including soccer, basketball, baseball, ice hockey, and motorsports.
bet365 sponsoring events is a great way to gain exposure because they have a massive presence in the poker, casino and UK sports betting markets. Then, e-sports and fantasy sports are where sponsoring might be a better investment.
A potential growth opportunity for the bet365 sponsorship portfolio could include sponsoring sports players, clubs, teams, and community events during the 2026 season.
