bet365 Sponsorships

Bet365 Group Ltd (spoken as “bet three-six-five”) supports and sponsors many sporting events in the United Kingdom.

Bet365 sponsorships have grown in scope rather dramatically in recent years.

bet365 has signed some huge sponsors recently and is regularly supporting UK sports.

In our bet365 Sponsorships guide, we provide all the latest sponsors and information updated in April 2024.

Horse Racing Sponsorships

Here are the main sponsorship deals for bet365 in the horse racing industry for 2023.

• Sat 21st Jan – Ascot
• Sat 4th, Sun 5th Feb – Musselburgh (Cheltenham Trials)
• Sat 4th March – Kelso (Morebattle)
• Tues 18th – Thurs 20th April – Newmarket (Craven)
• Fri 28th, Sat 29th April – Sandown (bet365 Gold Cup)
• Sat 28th May – Beverley
• Sat 10th June – Lingfield
• Sun 11th June – Perth (Gold Cup)
• Sun 2nd July – Uttoxeter (Summer Cup)
• Sat 8th July – Haydock (Lancashire Oaks)
• Thurs 13th – Sat 15th – Newmarket (July)
• Sat 22nd July – Newbury (Steventon)
• Sun 10th Sept – Fontwell
• Sat 30th Sept – Newmarket (Cambridgeshire)
• Sat 7th October – Wolverhampton
• Fri 13th October – Newmarket (Fillies’ Mile)
• Fri 3rd, Sat 4th November – Wetherby (Charlie Hall)
• Sat 16th Dec – Doncaster (Summit Hurdle)
• Sat 23rd Dec – Newcastle

Greyhound Racing

Bet365 sponsorship will support and promote greyhound racing and is a first for bet365 in the sport.

Bet365 announced it has agreed to a significant sponsorship deal to support UK greyhound racing with a range of competitions across the 2024 Greyhound Racing Calendar.

Greyhound racing is integral to our product offering and this sponsorship showcases the commitment we have to the sport as well as the tracks and the people involved.

A spokesperson for bet365 said on the sponsorship deal of UK Greyhound Racing:

“The sponsorship is set to cover four major Category competitions and coverage will feature on SIS and direct to home audience through Racing Post Greyhound TV (RPGTV). Greyhound racing is integral to our product offering and this sponsorship showcases the commitment we have to the sport as well as the tracks and the people involved.”

The successful Bet365 sponsorship at Towcester and Oxford will certainly open opportunities and an agreement to renew UK greyhound racing sponsorship events.

Football Sponsorships

Here are the main sponsorship deals for bet365 in the football industry for 2023.

• Bet365 International is the sponsor of Stoke City FC, a football team in the English Premier League.
• Stoke Football Club
• Slavia Sofia Football Club

Boxing Sponsorships

Bet365 sponsorships set a deal with Boxxer (a British professional boxing promotional company) founded by Ben Shalom.

The bet365 sponsorship deal solidifies Bet365 sponsorships as the official betting partner of the boxing organization, along with Sky Sports boxing.

Ben Shalom, Boxxer’s founder and CEO, commented:

“We’re delighted to announce this new partnership with bet365, given their customer conscience, quality and trusted position around the world. We believe there is substantial synergy in terms of our brand values, with both companies committed to innovation and unlocking access to the greatest live sporting events.”

The bet365 Sponsorship deal of Boxxer professional boxing company is huge for the fighting industry.

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Summary

bet365 is always on the lookout to sponsor sporting events like cricket, tennis, UFC, cycling, snooker and darts.

As the bet365 brand is looking to grow into the US markets they are specifically targetting sports events in the United States like soccer, basketball, baseball, ice hockey and motorsport.

bet365 sponsoring events are a great way to gain exposure because although they have a huge presence in poker, casino and UK sports betting markets. Then e-sports and fantasy sports are where sponsoring might be better money invested.

Maybe a growth for the bet365 sponsorship portfolio could be looking at sponsoring sports players, clubs, teams and community events in the 2023 season.