British Racecourses have reviewed William Hill in July 2026 to bring you the current bonuses, info and top features from this leading UK bookmaker.
William Hill is a stalwart in the UK betting scene and stands as one of the most recognisable and popular bookmakers across the country, with a notable presence on almost every high street. However, William Hill has seamlessly transitioned into an excellent online bookmaker and is one of our favourites here at British Racecourses.
In our British Racecourses comprehensive William Hill horse racing review, we unravel the benefits of this iconic betting platform, scrutinising various vital factors, from William Hill’s welcome offers and competitive betting odds to ongoing rewards, live streaming options, sports market diversity, and the convenience of mobile betting. We leave no stone unturned.
If you’re a mobile bettor, our review is a must-read.
Moreover, seizing the moment is highly recommended, as William Hill currently offers a generous £40 in free bets to all new players. Ready to navigate the world of William Hill horse racing? Let’s explore the features that make it a standout choice for enthusiasts seeking the ultimate online betting experience.
18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. www.gambleaware.org #ad
Full T&C's ApplyWilliam Hill Racing Welcome Bonus
As previously mentioned, William Hill currently offers a great welcome bonus that provides up to £40 in bets, but first, you will need to join, deposit, and bet £10.
You’ll then be free to stake your William Hill free bet on the horses (or another sport, should you wish).
How to Sign Up For a William Hill Account?
To sign up for a William Hill account, follow these steps:
- Follow the links provided on our page to go to the official William Hill website
- Click the JOIN button, which is clearly displayed on this landing page.
- You will then have to fill in your personal details, including name, date of birth, phone number, email address and home address.
- In the next section, you fill in your username, password, and a security question and set your limits.
- Once the account has been approved, you can then make a deposit.
- Should this deposit meet any wagering requirements, any sign-up offers will be added to your account.
- You are then free to wager as you like with William Hill.
How to use free bets on William Hill?
Here is how to claim free bets on William Hill:
- Register for a William Hill betting account
- Deposit £10 into your William Hill betting account
- Input the promo code – G40
- Place a qualifying £10 bet at odds of evens or greater
- Once the first £10 bet is made and settled, you will receive your £40 William Hill free bets
Here are some things that you should know about William Hill’s welcome offer:
- It is for new players only
- The free wager comes in 4 x £10
- You need to enter the William Hill promo code
- You need to make a qualifying bet with odds of 1.5
Very simple, really – and a nice welcome!
Bet 10 Get 40 William Hill
The above offer is sometimes known as the bet 10 get 40 bonus; it is available from most of the top online bookies at the moment, as well as William Hill.
This William Hill welcome offer gives new punters the chance to earn £40 in free bets when they deposit and bet £10.
This bet 10 get 40 promotion is only available to new William Hill customers in the UK or Ireland when opening an online account in either pounds sterling or euros.
William Hill’s Wagering Requirements for the Welcome Bonus – Bet 10 get 40
All welcome offers and promotions, regardless of the online bookmaker, come with wagering requirements. These must be met before being eligible to withdraw your winnings.
The “Bet 10 get 40”, welcome offer above from William Hill racing gives you 4 x £10 bets. If you stake the bet and win, you’re free to withdraw the winnings. The William Hill free bet will be taken from the balance. This is more than fair. Usually, you are required to stake the free bet amount a set number of times.
When signing up to any online betting site or free promo, we at British Racecourses always advise you to check the terms and conditions.
William Hill’s Ongoing Promotions & Offers
Grabbing the latest William Hill sign-up offer is excellent, but we know you’re in it for more than that. We like to unravel ongoing promotions so you are looked after once you have signed up.
When joining an online betting site you want them to be more than a flash offer, you want longevity and a site you can trust and enjoy using it. That is why ongoing promotions and offers play a key role in our reviews for customers in Great Britain and indeed across the World.
Let’s take a look at William Hill’s full site and the offers that they provide for current customers. Below is a list of the current deals that existing players are enjoying at present:
Money-Back for Second Place with William Hill
The “money back 2nd” is a good William Hill offer, and one they continue to use as it is so popular – it does what it says on the tin! It’s great as it provides consolation for losing a winning bet by the skin of your teeth, which can be frustrating as we all know.
Basically, you’re able to get your money back for second place – hence the name”money back 2nd”.
3 Bet Boosts
How’d you like to enjoy an exclusive racing boost? William Hill customers can use up to three bet boosts, extending the odds and giving them the chance to win more. Visit their full terms for information on how to make the qualifying bet and the cap on the amount that you can win.
Biggest Bet Boost
Each customer can take advantage of this each day. Get up to one William Hill bet boost a day and enjoy the returns.
Flash Odds with William Hill
These are a form of Bet Boost, but they occur on limited events for a limited length of time, so keep your eyes peeled, as they are gone “in a flash!”
William Hill Extra Places
Add extra places and give yourself a better chance of winning with your horse racing betting. If you love to stake on each-way bets, then this will be up your street, as it allows you more opportunities.
Get paid out on four or five places, this is subject to the number of runners and the event, but it’s something that lots of punters and customers really enjoy.
William Hill Best Odds Guaranteed
If you take an early price but the odds increase before the race, you will be paid at the higher odds rather than the minimum odds you may have taken.
18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. www.gambleaware.org #ad
Full T&C's ApplyThis is a promise we’re seeing across numerous bookmakers right now – it’s one that we love too, as it shows generosity to players across the board.
Loyalty Promotion & Player Rewards
William Hill also looks after current customers, as well as new customers, through William Hill Plus, an official loyalty programme for all William Hill customers, allowing you to get free wagers and other offers.
Every time you bet and stake on sports or otherwise, you’ll accrue points with William Hill Plus that can be used for free wagers and other bonuses.
William Hill Free Bets
In addition to the ongoing offers and the initial William Hill welcome offer for new customers, you can also join the aforementioned loyalty programme. It will gift you with a free £10 bet.
Cheltenham 2026 Offers
Each year, William Hill releases William Hill Cheltenham offers to keep existing customers happy and attract new ones.
William Hill Cash Out
William offers punters the chance to cash out certain bets before the completion. This is an option many like to take. Find out more about William Hill’s cash out.
Bet £10 Get £40 Free Bets Mobile Offer
Punters are going crazy for the amazing bet £10 get £40 in free bets offer available for mobile app users.
18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. www.gambleaware.org #ad
Full T&C's ApplyTo make the most of the forty-pound free bet bonus, you need to sign up via mobile using the promo code N40 and place a 10-pound bet.
Once the £10 qualifying bet has settled, you will be eligible for 4 x £10 free bets.
The ‘Bet £10, Get £40 in Free Bets’ promotion is not available to new accounts depositing funds with Neteller, PayPal, Skrill, Neosurf, Paysafe, ecoPayz, or using the William Hill PLUS Card.
William Hill Brand Overview
William Hill is one of the most popular online bookies in the world, with its formidable wide range of markets and blue-themed site, and William Hill betting shops can be easily recognised wherever you are.
A staple of many UK high streets, William Hill offers great customer service and a wide range of sports betting with a host of benefits, including best odds guaranteed deals, live streaming and every type of bet possible.
William Hill has a strong and familiar gold and white logo, and they’re supported by a host of celebrities in eye-catching TV adverts, including Anthony Joshua and Djokovic.
We found the William Hill full site was easy to navigate and use, had good racing form guides and tips, you could watch your races live (with a minimum stake placement), you could re-watch your selections of previous races, there was a full range of bets and racing markets across the UK, Ireland and the Rest of the World.
Related William Hill Articles
Here are all the articles related to the online betting and gambling UK William Hill bookmaker:
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William Hill Plus Card 2026
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William Hill Betting Slips
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William Hill Accumulator Explained
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William Hill Free Bet
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William Hill Alternatives
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William Hill Sports Betting App 2026
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William Hill Payment Methods
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William Hill Cheltenham Offers 2026
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William Hill Live Streaming 2026
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William Hill Best Odds Guaranteed
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William Hill Near Me
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William Hill Horse Racing 2026
WilliamHill is the world’s biggest bookmaker, bringing customers a great sports betting and gaming experience.
William Hill Racing – Watch Live
Yes, once you have placed your bet (normally a 50p minimum stake in your bet slip), you can watch William Hill’s racing live (sometimes called William Hill live streaming)! This is great, especially if you are on the move, especially if it’s not on ITV Racing or you don’t subscribe to Racing TV or At The Races.
Events to Bet On – Sports Betting Markets
You won’t be short of betting events, there is regular action across different markets with racing taking place at UK racecourses, Irish racecourses and International racecourses every day! This is why William Hill is one of the best horse racing bookmakers around.
You can make the most of many small domestic meetings as well as major events such as the Grand National, the Cheltenham Festival, Glorious Goodwood and Royal Ascot.
Yes, you can bet on racecourses across the globe.
Have you checked out our comprehensive racecourse guides? We have reviewed every racecourse in the UK! Including, Wolverhampton, Aintree, Newbury, Epsom, Bath, Chelmsford – basically all of them!
As well as racing with William Hill you can also bet across a range of platforms and sports from football to athletics, rugby to basketball.
William Hill Mobile Sports Betting & William Hill App
William Hill offers a great mobile site that can be accessed via your preferred Internet browser, whether that’s on a phone or tablet; you can simply load the site and place your bets. This means that you can bet on your favourite horse whilst on the move, by utilising your phone.
No app needs to be downloaded; go to the site and sign in. It has been created with HTML5, which will automatically convert to a mobile- or desktop-friendly site.
However, if you would rather use the William Hill app, then you can do that. You can install it from the App Store or Google Play, for free.
William Hill In-Play Betting
You guessed it – a site of this magnitude is expected to offer in-play and live to bet, and it does!
William Hill live betting allows in-play betting for horse racing, if you want to find races that are currently taking place, then visit the racing page and they will all be on that page, you will see the full markets and can bet on a full range of bet types.
As well as offering in-play betting, if you stake on a race, you may also be able to watch it live (certain restrictions apply). They have William Hill live streams, to add to the excitement, so that you can watch the live racing from your phone, tablet or computer.
William Hill Virtual Horse Racing
Virtual horse racing is offered by William Hill Online, allowing you to watch and wager on races around the clock.
The virtual horse racing racecourses vary from bookie to bookie. William Hill take bets on the following racecourses:
- Hilltop Gardens (flat racing)
- Rapier Strip (flat racing)
- Weston Vale (jump racing)
- Portman Park (flat racing in land-based shops only)
- Sprint Valley (sprint in land-based shops only)
- Steepledowns (jump racing in land-based shops only)
William Hill Virtuals has graphics that simulate a horse race that looks real to watch.
William Hill Bookmakers are one of the biggest virtual horse racing betting websites online, with a vast selection of races available.
William Hill Payment Methods and Depositing
You will be surprised by how many betting payment options are available at William Hill. It is vital to make sure that our preferred methods are available before joining a site. With William Hill, you can use e-wallets, pay by phone, transfers and debit cards. Here is a list of the payment options:
- Visa
- Mastercard
- Maestro
- PayPal
- Skrill
- Neteller
- Webmoney
- Eco
- Euteller
- Sofort
- Trustly
- William Hill Cash Direct
- PaySafeCard
- Bank Transfer
- Cheque
There’s just about every option when it comes to deposit and withdrawal methods with William Hill. The minimum deposit you can make is £5. You can check the minimum and maximum limits in the terms and conditions.
How do I deposit money into William Hill?
To deposit money into a William Hill account, follow these steps:
- Go to My Account.
- Choose the Deposit option.
- Enter the amount you wish to deposit.
- Confirm the transfer.
- Your funds willbe credited to your account.
Can I deposit cash at William Hill?
You can deposit cash at a William Hill betting shop, and provided you have your account details, this can be done by a cashier at the shop.
Can you use a credit card on William Hill?
You can not use a credit card with William Hill. You cannot bet using any credit card in the UK or Ireland.
How long does it take for William Hill to deposit money?
When depositing money at William Hill, it will be credited into your account immediately. It may take 24 to 72 hours to appear in your bank account.
What is the minimum deposit on William Hill?
The minimum deposit at William Hill is £5.
Does William Hill accept prepaid cards?
William Hill accepts Prepaid Play+ Card, PayPal and PayNearMe.
Can you deposit on William Hill with PayPal?
PayPal is a payment method at William Hill.
To make a deposit you go to your accounts, click the deposit option and click PayPal, you then enter the amount you wish to deposit and confirm the payment.
For more horse betting sites that accept PayPal in 2026, make sure to check out our guide.
William Hill Withdrawal Options
Making a withdrawal from your William Hill account is easy. Visit your account and then withdraw from your balance. It takes between 1 and 7 working days, depending on the method you choose.
If you want to receive your money in hours, then you can utilise e-wallets such as PayPal. The minimum withdrawal is £5, and you can also find out the daily maximum limits.
William Hill Bet Calculator
Check out our bet calculator that works out all returns on every bet type you wager with William Hill.
There is also a William Hill bet calculator that can work out winnings just like our free betting calculator above.
Who Owns William Hill?
William Hill is owned by Brent Walker. The holding company for William Hill is Grand Metropolitan, the same business that owns Mecca Bookmakers (registered company number 99191).
If you wish to earn a commission with William Hill, you can join their affiliate team and promote the site. If customers sign up to the William Hill site via your link, then you receive payment.
Licensing
All big bookmakers are expected to be officially licensed (and William Hill is licensed as you would expect), which ensures that they are up to date with the latest regulations and fair play rules with the UK Gambling Commission.
William Hill is licensed and regulated by the Gibraltar Gambling Commission (WHG International Limited). If you scroll to the bottom of the William Hill website, you will find their registration number amongst other details needed. William Hill is committed to responsible gambling and takes this very seriously.
You will also find a number of links to responsible gaming sites that ensure awareness and care for all players. Find more details by clicking any of their links. This is a great sign, it’s nice to see a big bookmaker showcasing the much-needed information and looking after their customers.
William Hill Software
William Hill is powered by innovative software. This powers the site, makes it simple to add to your bet slip, navigate the site, and deliver all-around performance. After checking out the site and betting on horse racing, we found it to be fast and seamless.
William Hill has a technology team based in Krakow, constantly pushing the envelope to ensure customers get the best experience.
William Hill Customer Support
Get all the customer support that you need from the official William Hill customer service team, they can be contacted via e-mail, telephone or live chat. This is what you would expect from one of the leading and best online bookmakers. They are able to answer you all day, every day – simply use the following.
- You can call them 24-7 – William Hill telephone on 0870 518 1715
- Visit their official site to use the William Hill live chat
- E-mail them at support@williamhill.com
18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. www.gambleaware.org #ad
Full T&C's ApplyWilliam Hill Betting Guide Summary
William Hill is one of the most popular and well-liked bookmakers in the UK. They are basically one of the best online bookmakers around, with an entire sportsbook; their horse racing market is huge, spanning the entire world.
As well as racing, there are lots of events with best odds guaranteed and a range of betting options and markets. You can also enjoy in-play betting and watch the action live!
Basically, William Hill gets a big thumbs up from us – we believe that they are one of the best places to bet on horse racing and not only do they have an amazing William Hill welcome deal, but a whole range of other benefits and ongoing deals for existing customers as well.
Currently, if you join and bet at the moment, you can get £40 in bets (the “Bet 10 Get 40” promo). So if you are looking for a new William Hill online betting account, now is a great time to sign up.
Pros
- It is a popular and proven bookmaker
- An awesome £40 in William Hill free bets for new players (certain restrictions apply, this offer is called Bet 10 get 40)
- Lots of ongoing deals, such as the popular money-back 2nd
- Great William Hill app as well as an easy to use Willaim Hill full site
- Specific horse racing offer
- Lots of markets and event coverage
- William Hill TV TV live to stream
- Option to join William Hill Plus loyalty scheme
- William Hill is committed to responsible gambling and customer care
Cons
- You may already be joined, meaning you won’t get the new player bonus
Don’t forget to follow us on social media for up-to-date information and check out our blog.
As you are probably aware, if you are looking for a new betting site, there are so many to choose from, and so many offers out there. We hope our William Hill review today helps you decide if it is the right horse racing betting account for you.
British Racecourses provides betting content for informational purposes only. All opinions are subjective, and no guarantees are offered. Please gamble responsibly.












