Compare Betting Sites

There is a huge list of enticing betting sites readily available when looking to bet online and it can sometimes seem daunting trying to find out which sports betting sites are the best.

Well, fear not, our team have taken their time to compare the best betting websites around, researching promotions, welcome offers, live streaming options and more to find the current best online betting sites in October 2021.

Check out our favourite online bookies below as we compare the best betting sites:

Compare Betting Sites

Comparing the Top Online Betting Sites in October 2021

From our research, we have compared many top betting sites and we recommend:

  • Ladbrokes Racing

    Ladbrokes Horse Racing

    18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply.

    Full T&C's Apply

  • Mr Green Racing

    Mr Green Horse Racing Logo
    BET £10 GET £10 ACCA BET

    New players only. Qualifying bet(s) must have minimum odds of 3/1 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+.

    Full T&C's Apply

  • Coral Racing

    Coral Horse Racing

    18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 7 days on sports, stake not returned, restrictions apply.

    Full T&C's Apply

  • 888 Racing

    888 Horse Racing
    BET £10 GET £30

    New customers only – Minimum deposit of £10 using deposit code 30F – A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market – Minimum odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns – Deposit method and withdrawal restrictions apply.

    Full T&C's Apply

  • bet365 Racing

    Bet365 Horse Racing

    #ad. New Customers Only. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

    Full T&C's Apply

  • Betfred Racing

    Betfred Horse Racing
    BET £10 GET £30 IN BETS

    New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. Doesn’t apply to customers who place their first bet on the Virtual Grand National. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.

    Full T&C's Apply

  • Unibet Racing

    Unibet Horse Racing Logo

    New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

    Full T&C's Apply

  • BetVictor Racing

    Betvictor Horse Racing
    BET £10 GET £40

    18+ New Customers only. Deposit, opt in and place a £10 qualifying bet on Horse Racing at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 3x £10 Horse Racing Free Bets, valid on set events only at odds 2.00 or greater. Plus, a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. Bonuses expire in 7 days.

    Full T&C's Apply

  • William Hill Racing

    William Hill Horse Racing Logo
    BET £10 GET £30 IN FREE BETS

    New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

    Full T&C's Apply

As you are aware there are many great bookmaker comparison sites (sometimes called Sports Betting comparison sites) around to help you find a betting site to suit your needs.

We consider ourselves to be one of the best and you can rest assured that we update our information on a regular basis so that you can find the best besting site for your needs.

So whether you are looking to place a bet every day, or are looking for a once a year punt on the Grand National or at the Cheltenham Festival you should find something for your betting requirements on our website.

So Many Betting Sites To Choose From – Where Do You Start?

You’ll be glad to know that there are many online betting sites around. This competition means that seasoned punters and new customers can enjoy a range of tasty benefits when signing up with a new bookie.

If you are unsure of what you should be looking out for when looking for a betting site or from leading sportsbook brands, then you are in the right place.

At British Racecourses, we compare bookies both new and well-known, every month to find the best online betting sites around.

Our Independent and Free Betting Site Guides

Our full betting website guides inform you of the features and benefits of the current leading UK bookmakers.

Take a look through our in-depth guides (you can select from the drop-down menu above), as we compare and offer a full breakdown on the top bookies, including William Hill racing, bet365, Ladbrokes, Betfred, Paddy Power, 888 and more.

Some of these have been around for decades and some are “new kids of the block”.

As we compared these betting sites, we looked at what they offered, including:

  • Welcome promotions and welcome offers (sometimes known as an ‘open account offer’)
  • Ongoing promotions, bonus offers and deals
  • Payment methods
  • Live streaming options
  • A range of sports markets betting markets (as well as horse racing of course), ultimately a variety of betting markets
  • Betting odds
  • Best odds guaranteed
  • Software
  • A range of bet types including popular multiples such as Yankees, Lucky 15, Lucky 31 and Heinz
  • Customer service – live chat and telephone options
  • Security – be sure to check that they are popularly governed and affiliated

So save yourself the hassle of searching the web and sit back, we have done the hard work and all the sites reviewed offer something great.

You can trust our professional judgement on finding you the best, most exciting, well-equipped and secure betting sites in the UK and in our guides, we run through the bespoke features of all the sites, listing the pros and cons of each one. 

First Step – Identify What You Want From a Sports Betting Site

The UK is full of sports betting sites, so before you can find one suitable for you, you will need to identify what you are looking for.

Ask yourself….what is important to you from a betting site? Do you need certain features and functions? What do you like or dislike about your current site (if you have one)?

We think it’s good to jot down a few notes before comparing betting sites, so you don’t miss anything and you ultimately sign-up for something perfect.

As you can imagine, online sportsbooks and betting websites vary greatly in what they offer; some specialise in specific sports, some in racing, some have extensive tennis or football markets, some have a wide range of payment options )such as pay by phone betting) etc.

For this reason, you must identify what you are looking for from a betting site as they all have slightly different benefits. It’s good to take a bit of time to compare bookmakers and find the best fit for you as it is likely you will be using the site for a number of years.

The betting sites we list are all highly recommended but will suit different people.

Comparing Online Bookmakers – The Key Factors

Comparing online bookmakers is a must as joining a new site is not a decision to be taken light-heartedly.

Here’s an overview of the most important factors you should consider when committing to a betting site, all of which we go into detail in the full bespoke reviews:

Welcome Bonuses

As always it is important to check out the promotions and bonuses (including a good welcome bonus with a first deposit) for new players from online bookmakers.

With so many different sports betting sites constantly competing against one another, there’s always an opportunity to cash in on some interesting and generous bonuses. All betting sites will offer some kind of welcome offer (T&Cs apply new customers only) and this is often in the form of a risk-free bet.

We take into consideration these in our analysis of each of the sites.

Ongoing Offers and Promotions

After you have signed up you’ll want a betting site that looks after you on a day to basis, with horse racing free bets, enhanced odds, and other such perks.

All of the betting sites we review offer on-going promo to keep existing customers engaged and happy.

A Range of Sports Betting Markets

Whilst we obviously love racing and want to ensure that all the major horse racing festivals are covered, most punters like to enjoy a full range of sports and sporting events.

The betting sites we looked at offered fantastic coverage of racing but also other sports, such as football, rugby, greyhound racing, athletics and more.

They can also cater for just about any bet type available as well; so you can bet on any sport of your choice with a bet that suits you too.

Live Betting and In-Play Betting

Most UK customer enjoy a live betting experience – gone are the days when you would bet at your local betting shop – whether a local Ladbrokes betting shop or a William Hill betting shop – and couldn’t change your mind. New betting sites all offer live betting options on most events.

With in-play and live betting you can bet throughout a race or match – changing your mind and hedging your bets even!

Most of the sites also offer “cash-out” options as well.

Live Streaming

Live stream options are again something many punters demand as standard.

This is the ability to watch your horse race, tennis match or football match live having placed a bet. Certain T&Cs apply and a wager of at least 50p is normally required.

Best Odds Guarantee

The is a popular and common price promise offered by most of the bookmakers we have reviewed and compared.

Basically, if you take an early price and the SP is bigger you will be paid at the bigger price.

You will also want to check that the general betting odds of your bookmaker are known to be good to start with (that they offer competitive odds when compared to other bookies).

Enhanced odds and Extra Places

From time to time bookmakers will do price boosts or payout on more places than the standard. This is a fun way to boost returns and give you more of a chance of a return on those each-way bets.

Mobile Compatibility

As many of us now take to our mobile phones for most tasks, it is imperative to ensure that a site is compatible with our device.

It is getting easier and easier, as most brands now understand the demand for mobile-friendly versions and even have betting apps that can be used quickly, safely and securely when on the move.

Personal Safety and Security

All the sites analysed in our in-depth ad industry-leading guides are governed by the UK gambling commission and their strict terms and conditions, meaning that they are all safe and secure.

Looking for a New Betting Site or Established Bookie?

Do you want a new betting site – such as Mr Green Racing – or an established one like William Hill?

Both have benefits and we look at both options and types in the guides.

Payment Options and Banking Options

Most betting sites take all takes of payments from standard debit cards through to more obscure methods such as Boku and Trustly. The same applies to withdrawals which are these days much quicker than previously.

A UK Based Betting Site or a Worldwide Betting Site?

The sites we looked at are UK or Irish betting sites, that said most of the new betting sites can be used around the world on any betting market – as long as betting is legal in the country that you are visiting.

Popular Questions

Which betting site is the best?

Much of it boils down to personal preference but we think the best betting sites at the moment are:

Check out our individual reviews of the best betting sites for each of the above in our in-depth guides.

We look at horse racing betting as well as football betting and other sports.

Full t&cs apply please gamble responsibly

Which betting site gives most free bets?

All of the top betting sites give free bets.

We think that the ones who give the most horse racing free bets currently are bet365, Ladbrokes, Paddy Power and William Hill. They come highly recommended.

All these also typically have great betting odds as well.

A free bet is one of the popular perks of betting online and a common welcome bonus.

How long does it take to open an online betting account?

It takes typically less than 10 minutes to open a new online betting account.

It is a simple case of entering your personal information, payment details and in some cases providing identification. It is essentially stress-free and easy to do.

In most instances, you will also receive a welcome offer, which is normally a free bet of some sort.

How do I place a bet online?

Placing a bet online is very simple with all online betting sites.

All of the online bookies that we list and compare have detailed horse racing racecards; these carry the form of the horse, jockey and trainer info, and all the information you will need to find a winner.

When betting online you simply “click” on your selection and it will be added to your betting slip, from here you will enter your bet type, the amount you want to wager and that’s it. Job done.

For more information on how to place a bet online check our blog.

How do you review and compare the best betting sites?

We look to compare and review the best betting sites and new bookies by focusing on the most important elements of a site; these include welcome offer options, live streaming, in play betting, a wide range of payment options, different sports (from racing to the Premier League) great odds and security.

What are the best betting sites for welcome bonuses and sign up offers?

The current horse racing betting sites offering the best welcome sign up offers and betting bonus options are:

However, before signing up for an account, take into consideration the factors that we have highlighted so you make an informed choice.

How do I sign up to a betting site?

Every online bookmaker is easy to sign up to, it takes about 10 mins and you will be required to register some personal information.

So if you like to bet once a year or every day, you can start betting safely, quickly and securely when signing up for a new account.

Good luck!

Summary of Comparing Betting Sites in the UK

What to look for when comparing and signing up to new sites and best bookies it is very much down to personal preference. However, certain criteria should always be taken on board so that you make a balanced decision.

Some people love a juicy welcome bonus and a free bet, whilst others look for a range of online gambling options and a variety of sports, others like bet credits for new players, live streaming options, a range of payment options, as well as weekly bonuses.

It all boils down to you.

As we mentioned before, look through and compare the pros and cons of the sites we have reviewed and also take a few minutes to think individually about what you are particularly looking for.

As our reviews look at a whole range of traditional, new and established bookies – you are sure to find a bookie to suit your needs.. Happy hunting!

Other Horse Racing and Sports Betting Brands

Here is a full list of betting brands and other online betting site options.

When looking to compare online betting sites don’t forget to take on board all the info and remember that their full t&cs apply, each can differ slightly.

When signing up to a betting site, full t&cs apply & please gamble responsibly.