We have researched and analysed the biggest bookies in the World.

The largest online bookmakers are based solely on the number of customers the betting brand has.

A betting brand with a large number of punters suggests that the online bookmaker is a safe and trusted betting site.

In our biggest bookmakers guide, we list all the most significant betting sites and provide both the volume of bettors and predicted monthly visitors.

Find out more about the biggest bookmakers:

Contents

1 Biggest Bookies in the World
2 Biggest Betting Sites In Order of Organic Traffic
3 Summary of The Biggest Global Bookmakers
4 Related Betting Articles

Biggest Bookies in the World

Here are the biggest bookmakers in the world (based on the volume of customers).

Bet365 Bookmaker

bet365 is the most recognised brand and officially the biggest bookmaker in the gambling world.

Bet365 has zero high-street betting shops and is an online-only bookmaker.

However, with over 63 million bettors using a bet365 account, they have the largest customer database.

Bet365 specialises in a vast number of sports, and bettors have regularly voted Bet365 to have the highest odds on most betting markets.

The www.bet365.com website receives a massive 156 million monthly visitors.

The bet365.com is the most popular betting site in terms of traffic to the website.

If you want to learn more about the bet365 brand, we recommend you check out the following articles:

Betway

Betway, established in 2006, is a highly popular betting brand in numerous countries worldwide.

Betway has over 18,000,000 customers globally and has won various awards for the services it offers.

Customers can use the Betway app on both mobile devices and PCs, with a minimum bet of £1 in the UK.

This betting app offers a vast selection of betting markets, ranging from basketball to football, tennis, rugby, darts, cycling, and more.

For more on Betway and their services, take a look at these posts:

1xBet

1xBet is a betting brand that offers its services worldwide, with over 8 million customers globally.

1xBet has been operating since 2010, and since then, it has continued to grow within the gambling industry.

Offering almost all types of payment methods, from PayPal to Neteller, Skrill, Unipay and more.

This betting brand also offers 24/7 customer support, ensuring you can get in touch with them at any time if you need to.

Parimatch

Parimatch, established in 1996, has been online since 2000 and has continued to grow in popularity since then.

Whilst Parimatch is only available in 3 countries, this business still has over 15,500,000 customers, which highlights just how popular it is.

With a betting margin of 4.97%, Parimatch offers betting markets for all different types of sports, ranging from football to sports like water polo and volleyball.

Have a read through these links to learn more about Parimatch:

Unibet

Unibet, one of the biggest names in sports betting, has been online since 1998, offering a variety of betting services to its over 14 million customers.

With a minimum bet of only £1, customers can get involved with betting on Unibet for relatively little money.

Additionally, this particular website is accessible in a large number of countries worldwide, including the UK, Italy, Spain, the Netherlands, Germany, and more.

If you’d like to learn more about who Unibet are and what they do, please feel free to take a look at these articles:

William Hill

With a massive online following and over 2,200 betting shops across the world, William Hill is a big player in the sports betting world.

Offering almost betting markets, from football to hockey and F1, William Hill does an excellent job of keeping its over 7,000,000 customers happy with regular new promotions and offers.

And with a minimum bet of just £0.03, it’s no surprise that so many people are signing up to this famous betting website.

For more on William Hill as a company, why not read through some of our other posts:

Betfair

Betfair is a betting brand with over 5 million customers across 10 countries in which it operates.

With live streaming and live chat available, you can rest assured that Betfair offer everything you need when it comes to the most up-to-date technology.

You can bet on almost all sports markets, from rugby league to snooker, football, chess and much more.

If you’d like to find out more about Betfair, please see our links here:

Betsson

Betsson are one of the most historic betting brands around, established way back in 1963.

It wasn’t until 2001 that Betsson went online, and since then, it has grown to have over 6.5 million customers from various countries.

Betsson offers 24/7 customer service, making it perfect for customers who want a betting brand they can contact at any time.

Paddy Power

Paddy Power, a fan favourite in the UK and Spain, has become increasingly popular since its online launch in 2000.

Nowadays, Paddy Power has built up over 5 million customers through its innovative, tongue-in-cheek marketing efforts, and will likely continue growing as time goes on.

Paddy Power has all the bells and whistles of a modern betting brand too, with live streaming, 24/7 support, live chat and more.

Take a look at our helpful resources for Paddy Power if you’d like to find out more:

Bwin

Bwin, a betting brand recognised by many across the world, is a company that provides an excellent service across 18 countries.

This brand has every sports market you can think of, so whether you’re looking to bet on volleyball, hockey, basketball, football, or anything in between, Bwin has got you covered.

Established in 1999, Bwin went online just two years later, and now many of their customers use both their mobile app and website.

Betsafe

Betsafe, one of the largest betting brands, has grown considerably since its inception in 2006, with over 400,000,000 customers and counting.

Available in 10 countries, Betsafe is known for offering a comprehensive range of services, including live betting, live streaming, e-sports betting, virtual sports, and more. Betsafe have got you covered.

Betsafe also offers a wide range of payment methods, as well as excellent live chat and 24/7 customer service options.